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How is AI reshaping aesthetic treatments in 2026?

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AI is reshaping aesthetic medicine by powering intelligent diagnostics, real‑time energy control, and highly personalized laser and RF protocols that prioritize zero downtime and predictable outcomes for every skin type. Systems from innovators like Lumenis blend hybrid technologies with AI‑guided resurfacing, creating safer, data‑driven treatments that maximize results, minimize risk, and enhance clinic efficiency.

2020 Lumenis SPLENDOR X Laser Hair Removal Machine

What defines “intelligent” and AI-driven aesthetics in 2026?

Intelligent aesthetics in 2026 describes devices that combine AI algorithms, advanced sensors, and hybrid energy technologies to automatically read the skin, optimize parameters, and deliver safer, more predictable outcomes with minimal downtime. Instead of static presets, protocols continuously adapt in real time to each patient’s unique response.newangie+3

Modern AI‑enabled platforms ingest data from imaging, impedance, temperature, and treatment history to map skin behavior before and during procedures. Algorithms then recommend or auto‑adjust fluence, pulse duration, density, and stacking patterns, personalizing energy delivery at each pulse. This intelligence transforms lasers, RF, ultrasound, and IPL from simple tools into learning systems that improve as they encounter more patients.celebritylasercare+4

Clinics increasingly market “smart facials,” AI‑guided resurfacing, and zero‑downtime tightening that rely on this layer of digital decision‑making rather than operator intuition alone. For patients, the promise is clear: fewer surprises, more uniform results, and a more transparent conversation about risk versus reward.rejuvemedicalspa+2

How is AI-assisted diagnostics changing consultation and treatment planning?

AI‑assisted diagnostics now underpin many consultations, using imaging, 3D analysis, and pattern recognition to grade texture, pigmentation, volume loss, and redness with far more consistency than the naked eye. These systems then link diagnostic findings to recommended treatment plans, stacking lasers, injectables, or skincare in a data‑driven way.spbeauty+3

Computer vision tools quantify pores, wrinkles, pigment clusters, and vascular patterns, tracking changes over time to prove treatment efficacy. AI engines compare each profile against large datasets to predict likely responses to fractional resurfacing, hybrid laser peels, or RF microneedling and suggest conservative versus aggressive pathways. This is a major step toward evidence‑based personalization rather than one‑size‑fits‑all protocols.researchandmarkets+2

During treatment, the same intelligence informs real‑time alerts when tissue temperature, erythema, or impedance suggest excessive stress. Combined with personalized baselines from the diagnostic stage, clinicians can stay inside an optimized safety‑efficacy window, even for higher‑risk skin types or complex indication combinations.globenewswire+1

Why are personalization and predictable outcomes now core patient expectations?

Consumers in 2026 expect aesthetic care to mirror other personalized services: tailored, measurable, and transparent. They want plans that respect their lifestyle, downtime tolerance, and risk comfort while still delivering visible, repeatable outcomes. AI and intelligent energy control make that level of personalization operationally possible in a way manual parameter selection never could.finance.yahoo+4

Predictable outcomes depend on consistency—delivering similar tissue effects across sessions, providers, and locations. Intelligent systems standardize core parameters, then adjust around them based on real‑time feedback and prior data, compressing variability between patients. As devices “learn,” protocols converge on sweet spots that balance efficacy and safety for defined phenotypes.celebritylasercare+3

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This predictability is equally important for clinics: fewer complications, more reliable before‑and‑after results, and better alignment between marketing promises and lived experiences. That alignment drives reviews, referrals, and long‑term loyalty—critical levers in a crowded aesthetic marketplace.finance.yahoo+1

How are Lumenis and other leaders using hybrid technology and smarter energy control?

Lumenis and other top manufacturers now emphasize hybrid energy platforms that combine ablative and non‑ablative wavelengths, or pair light with RF, all under intelligent software orchestration. These systems sequence or blend energies to treat multiple skin layers in one session with minimal trauma and faster recovery.allwillgroup+2

For example, hybrid laser resurfacing may pair a gentle non‑ablative pass for collagen stimulation with a fractional ablative pass for texture and scars, while AI continuously monitors response to modulate density and stack depth. Intelligent RF and ultrasound platforms deploy real‑time imaging—such as live ultrasound—to verify that heat stays at target depth, maintaining efficacy while protecting critical structures.spbeauty+3

Energy control has shifted from simple bars and dials to closed‑loop systems: sensors feed data into algorithms that refine power, pulse shape, and cooling on the fly. This is particularly visible in “zero‑downtime” tightening and glow treatments, where precise control of peak temperature and exposure time is key to avoiding erythema or edema while still achieving visible improvement.reddit+3

Examples of intelligent hybrid and energy control trends

Trend How intelligence is applied
Hybrid fractional resurfacing AI balances ablative/non‑ablative ratios per skin zone.allwillgroup+1
RF with live ultrasound guidance Real‑time imaging steers energy to exact depth targets.researchandmarkets+1
AI‑guided skin tightening protocols Algorithms modulate power based on temperature feedback.celebritylasercare+1

Where do “zero-downtime” AI-guided treatments fit in modern clinic menus?

Zero‑downtime treatments—often AI‑guided laser facials, skin tightening, or hybrid glow protocols—now form the backbone of many clinic menus, targeting busy professionals and media‑savvy patients who can’t afford visible recovery time. Intelligent control allows sub‑ablative or low‑density passes that refresh texture and tone without crusting or social downtime.newangie+4

These offerings sit between traditional facials and full resurfacing, often delivered as series or memberships: monthly “smart facials,” quarterly hybrid boosts, or maintenance tightening sessions. By using AI to read skin hydration, erythema, or melanin, devices dynamically pull back when tissue stress rises, enabling conservative but effective protocols that are safe even before events or on camera‑dependent clients.rejuvemedicalspa+4

From a business standpoint, zero‑downtime services drive repeat visits, introduce patients to a clinic’s technology stack, and cross‑sell deeper corrective programs when needed. AI‑enabled devices help standardize these experiences across providers, ensuring that every “60‑minute glow” feels consistent regardless of who holds the handpiece.researchandmarkets+1

Who benefits most from AI-guided resurfacing and intelligent energy platforms?

AI‑guided resurfacing most benefits patients with complex, mixed concerns—fine lines, pigment, mild laxity, and textural irregularities—who want noticeable improvement without surgery or extended recovery. It is particularly valuable for skin types at higher risk of PIH or scarring, where micro‑adjustments in density and fluence can mean the difference between improvement and complications.allwillgroup+3

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Clinicians also gain: intelligent devices reduce cognitive load, nudge them away from risky parameter combinations, and document settings and outcomes for quality tracking. Newer providers can lean on guided modes while they build experience, while advanced users can refine and override with confidence knowing the system still monitors safety.celebritylasercare+2

From a strategic vantage point, clinic owners benefit by differentiating their brand with visible technology, measurable results, and data they can feed into marketing narratives. Platforms that log outcomes, satisfaction scores, and retreatment rates create a feedback loop that supports better purchasing, pricing, and promotional decisions over time.finance.yahoo+2

Can clinics realistically future-proof their device strategy around AI?

Clinics can future‑proof their strategy by prioritizing platforms with software‑upgradable intelligence, robust data capture, and open integration paths rather than chasing every new hardware release. Choosing devices from manufacturers committed to AI roadmaps and regulatory compliance ensures that capabilities grow over time via updates and modules.linkedin+3

Future‑ready clinics also invest in data processes: standardized photography, outcome scoring, and EMR integration so device data becomes usable intelligence rather than digital exhaust. Staff training shifts from memorizing protocol tables to understanding how to interpret AI recommendations, when to trust automation, and when to adjust based on clinical judgment.newangie+3

Partners like ALLWILL play a crucial role here, offering brand‑agnostic guidance on which AI‑ready platforms align with a clinic’s demographics, menu, and capital plan. By combining refurbished options, trade‑up programs, and lifecycle service, ALLWILL helps clinics adopt intelligent systems at a sustainable pace rather than through disruptive, all‑at‑once overhauls.

How does ALLWILL support the shift to intelligent and AI-driven aesthetics?

ALLWILL supports the transition to intelligent aesthetics by blending technology expertise with operational and financial strategy, ensuring AI‑enabled devices truly add value rather than complexity. Its Smart Center tests, repairs, and calibrates energy‑based systems so that underlying hardware performance matches the precision demands of AI software and hybrid protocols.[user]

Through the MET vendor management system, ALLWILL connects clinics with trainers who specialize in AI‑guided workflows, helping teams understand data dashboards, safety alerts, and personalization features.[user] Lasermatch then maps available inventories—new and refurbished—against each clinic’s target patients and service mix, making it easier to choose between hybrid lasers, RF microneedling, or ultrasound platforms tailored to specific goals.[user]

Because ALLWILL is brand‑agnostic, it can objectively compare Lumenis systems with other intelligent offerings, modeling ROI, utilization, and maintenance needs over a multi‑year horizon.[user] That approach turns “AI‑ready” from a buzzword into a measurable business and clinical advantage, anchored in transparency and data rather than hype.

ALLWILL Expert Views

“AI and intelligent energy control are only as powerful as the ecosystem around them. We see the winning clinics in 2026 pairing smart devices with smart operations: standardized photography, structured outcome tracking, and disciplined training. Our role at ALLWILL is to de‑risk those decisions—validating hardware in the Smart Center, structuring flexible acquisition through Lasermatch, and using MET to keep teams confident with every new software update.”

Why should clinics act now rather than wait on AI-driven devices?

Waiting on AI‑driven devices risks losing ground to competitors who are already marketing personalized, zero‑downtime, data‑backed treatments. Many of today’s platforms are modular, allowing clinics to start with core capabilities and add more intelligent features via software and accessories over time.researchandmarkets+2

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Patient expectations are evolving quickly: they research AI‑assisted diagnostics, see “smart lasers” on social media, and ask specifically for hybrid, low‑downtime solutions. Clinics that meet those expectations first gain reputational advantage and capture long‑term relationships, particularly with younger demographics for whom technology signaling matters.reddit+4

By partnering with ALLWILL, clinics can move decisively yet prudently—leveraging refurbished or trade‑up options, aligning device choices with clear service lines, and ensuring training keeps pace with new capabilities. Acting now does not mean overbuying; it means stepping onto a roadmap where intelligence and personalization are baked into every planning cycle.

Conclusion: How can your clinic win in the era of intelligent aesthetics?

The shift toward intelligent and AI‑driven aesthetics is redefining what patients expect and how clinics operate, centering on personalization, hybrid technology, and predictable outcomes with minimal downtime. AI‑assisted diagnostics, smart energy control, and hybrid platforms from innovators like Lumenis enable clinics to deliver safer, more tailored resurfacing and tightening protocols across a wider range of skin types and lifestyles.spbeauty+4

To win in this new landscape, clinics should map their patient demographics, define target experiences—zero‑downtime glow, corrective resurfacing, or combination programs—and then select AI‑ready devices that can grow with those goals. Building reliable data practices, staff training, and maintenance plans is equally critical. With ALLWILL providing brand‑neutral advice, Smart Center quality assurance, MET‑driven training, and Lasermatch inventory intelligence, practices can adopt intelligent aesthetics confidently, turning emerging technology into durable clinical and financial performance.newangie+2

FAQs

Is AI in aesthetics replacing the clinician?
No. AI augments the clinician by analyzing data, suggesting parameters, and monitoring safety, but final decisions and nuanced judgment remain firmly in the practitioner’s hands.celebritylasercare+2

Can intelligent, AI-guided devices treat all skin types safely?
Many AI‑enabled platforms are specifically designed to expand safe treatment ranges by adjusting energy based on real‑time feedback, improving consistency for higher‑risk skin types when protocols are followed properly.globenewswire+2

Do AI-driven systems always mean zero downtime?
Not always. AI helps tune intensity and risk, so clinics can design both zero‑downtime maintenance protocols and more intensive corrective programs, each with clearly defined recovery expectations.rejuvemedicalspa+2

Are AI features worth the extra investment for smaller clinics?
Yes, when chosen strategically. Even a single AI‑guided hybrid platform can differentiate a boutique clinic, provided it is supported with data practices, training, and service partnerships such as those offered by ALLWILL.[user]allwillgroup+2

How does ALLWILL help manage long-term device costs?
ALLWILL leverages its Smart Center, MET, and Lasermatch to extend device life, structure refurbishments and trade‑ups, and avoid hidden contract costs, keeping intelligent technology financially sustainable over time.[user]

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(a) Ownership. No sale shall be construed as granting to Buyer any license or other right in, or to, any of MRP’s (i) patents; (ii) trademarks; (iii) internet domain names, whether or not trademarks, registered by any authorized private registrar or governmental authority, web addresses, web pages, websites and URLs; (iv) works of authorship, expressions, designs and design registrations, whether or not copyrightable, including copyrights and copyrightable works, software and firmware, technical data, data files, and databases and other specifications and documentation; (v) trade secrets; (vi) environmental or other testing applicable to the Equipment and/or the Services; and (vii) industrial and other intellectual property rights, and all rights, interests, and protections that are associated with, equivalent or similar to, or required for the exercise of, any of the foregoing, however arising, in each case whether registered or unregistered and including all registrations and applications for, and renewals or extensions of, such rights or forms of protection pursuant to the laws of any jurisdiction throughout in any part of the world (collectively, the “Intellectual Property Rights”).

(b) Prohibited Acts. Buyer shall not (i) take any action that might interfere with any of MRP’s rights in or to Intellectual Property Rights, including MRP’s ownership or exercise thereof; (ii) challenge any right, title, or interest of MRP in or to the Intellectual Property Rights; (iii) make any claim or take any action adverse to MRP’s ownership of the Intellectual Property Rights; (iv) register or apply for registrations, anywhere in the world, for MRP’s trademarks or any other trademark that is similar to MRP’s trademarks or that incorporates MRP’s trademarks in whole or in confusingly similar part; (v) use any mark, anywhere that is confusingly

similar to MRP’s trademarks in whole or in confusingly similar part; (vi) engage in any action that tends to disparage, dilute the value of or reflect negatively on the Equipment and/or the Services or any of MRP’s trademarks; (vii) misappropriate any of MRP’s trademarks for use as a domain name without prior written consent from MRP; or (viii) alter, obscure or remove any of MRP’s trademarks, or trademark or copyright notices or any other proprietary rights notices placed on the

Equipment, marketing materials or other materials that MRP may provide.

        13.  CONFIDENTIAL INFORMATION. Without the prior written consent of MRP,Buyer, directly or indirectly, shall not disclose (and will direct its directors, shareholders, employees and agents not to disclose) any Confidential Information. The term “Confidential Information” means any information of or relating to MRP or the Equipment and/or the Services not generally known to the public (other than as a result of disclosure in violation of this Agreement) in spoken, printed, electronic or any other form or medium, including, but not limited to, business processes, practices, methods, policies, plans, publications, documents, research, operations, services, strategies, techniques, agreements, contracts, transactions, potential transactions, know-how, trade secrets, databases, manuals, records, supplier information, financial information, accounting information, legal information, marketing information, pricing information, payroll information, personnel information, and supplier lists.

        14.  NON-SOLICITATION. Buyer agrees not to solicit or hire any personnel of MRP involved with the delivery of the Services during the provision of such Services and for twelve (12) months after the completion of such Services; provided, however, that Buyer may hire individuals employed by MRP who, without other solicitation, respond to advertisements or solicitations aimed at the general public.

        15.  EQUITABLE REMEDIES. Buyer acknowledges and agrees that (a) a breach or threatened breach by Buyer of any of its obligations under Sections 13 or 14 would give rise to irreparable harm to MRP for which monetary damages would not be an adequate remedy and (b) in the event of a breach or a threatened breach by Buyer of any such obligations, MRP shall, in addition to any and all other rights and remedies that may be available to MRP at law, at equity, or otherwise in respect of such breach, be entitled to equitable relief, including a temporary restraining order, an injunction, specific performance, and any other relief that may be available from a court of competent jurisdiction, without any requirement to post a bond or other security, and without any requirement to prove actual damages or that monetary damages will not afford an adequate remedy. Buyer agrees that Buyer will not oppose or otherwise challenge the appropriateness of equitable relief or the entry by a court of competent jurisdiction of an order granting equitable relief, in either case, consistent with the terms of this Section 15.

        16.  INDEMNIFICATION. Buyer agrees to indemnify, defend and hold harmless MRP and its directors, shareholders, employees and agents (collectively, “MRP Indemnitees”) against any liability, damage, loss or expense incurred by or imposed in connection with any claims, suits, actions, demands or judgments arising out of (a) any breach or non-fulfillment of any representation, warranty or covenant set forth in this Agreement by Buyer or its directors, managers, employees or agents (collectively, “Buyer’s Agents”); (b) any negligent act or omission or willful misconduct of Buyer or Buyer’s Agents in connection with this Agreement; (c) any bodily injury, death of any person or damage to real or tangible personal property caused by Buyer or Buyer’s Agents, including the use of unauthorized parts in or service of the Equipment; (d) any failure by Buyer or Buyer’s Agents to comply with any applicable laws; (e) any fraud or other intentional acts by Buyer or Buyer’s Agents; and (f) the use or operation of the Equipment, including, without limitation, any medical and/or surgical procedures performed by Buyer, and any of Buyer’s Agents, using the Equipment unless said damages are determined by a court of competence jurisdiction to be solely by the gross negligence of MRP or solely as result of a breach by MRP of the limited warranties contained herein.

        17.  DEFAULTS; REMEDIES. Notwithstanding anything herein to the contrary, should Buyer fail to pay for the order or any other amount, in whole or in part, when due or perform its other obligations under this Agreement or as otherwise mutually agreed in writing between Buyer and MRP (each, a “Default”), then MRP may take any and all actions available under law or equity to collect said amounts with a ten (10) day prior written notice, including, but not limited to, enforcing its security interest, accelerating the payment of and declaring immediately due and payable any unpaid balance of the order, referral to outside collection agencies and/or commencement of legal action. MRP’s rights shall be cumulative, and it shall not be required to have attempted to realize upon to the Equipment before taking any other collection actions. MRP may require that Buyer assemble and return any or all of the Equipment to MRP and, in the event Buyer fails to return such Equipment peaceably, enter upon the premises where such Equipment is located, with or without legal process, and repossess such Equipment. Upon a Default, Buyer agrees to pay upon MRP’s demand: (i) all costs and expenses incurred by MRP or its assignee in connection with the enforcement of any remedies, including all expenses incurred in connection with the return, sale, release or other disposition of the Equipment, including attorneys’ fees and other costs incurred by MRP or its assignee in enforcing or defending its rights and remedies under this Agreement and any other written agreement between Buyer and MRP.

        18.  COMPLIANCE WITH LAWS. Buyer shall (a) carry out the transactions contemplated by this sale and deal with the Equipment in conformity with all applicable laws, rules and regulations of all government authorities, including, without limitation, export laws, (b) obtain all permits and licenses required in connection with the purchase, shipment, installation or use of the Equipment, and (c) be solely responsible to fully understand and comply with laws, rules and regulations. Any information provided is as a convenience only.

        19.  FURTHER ASSURANCES. Upon MRP’s reasonable request, Buyer shall, at its sole cost and expense, execute and deliver all such further documents and instruments, and take all such further acts, necessary to give full effect to this Agreement.

        20.  ASSIGNMENT; SUCCESSORS AND ASSIGNS. Buyer cannot delegate any duties nor assign any rights or claims under this Agreement without MRP’s prior written consent, and any such attempt or assignment shall be void. In the event that Buyer finances its acquisition of any Equipment with a third party, Buyer may direct MRP to transfer title of such Equipment to such third-party financing company, with all remaining terms and conditions of this Agreement remaining in full force and effect. This Agreement is binding on and inures to the benefit of the parties to this Agreement and their respective permitted successors and permitted assigns.

        21.  NO THIRD-PARTY BENEFICIARIES. Subject to Section 16, this Agreement benefits solely the parties to this Agreement and their respective permitted successors and assigns, and nothing in this Agreement, express or implied, confers on any other person any legal or equitable right, benefit, or remedy of any nature whatsoever under or by reason of this Agreement.

        22.  GOVERNING LAW; VENUE. The application of the UN Convention on Contracts for the International Sale of Goods is expressly excluded. The parties agree that any and all claims, demands, disagreements, controversies or disputes arising out of or relating to this Agreement and any agreement or document delivered in connection herewith (collectively, “Claims”) shall be governed by and construed in accordance with the laws of the State of Utah and adjudicated exclusively in the state and federal courts located in or nearest to Summit County, Utah, which courts shall have the sole and exclusive jurisdiction and venue for adjudication of all Claims. The parties hereby agree upon, consent and stipulate to the jurisdiction and venue of the aforementioned courts for the adjudication of all Claims, to the exclusion of all other courts, forums and venues whatsoever.

        23.  NON-DISPARAGEMENT. Buyer shall not disparage MRP or MRP’s trademarks, websites, products or services, or display any such items in a derogatory or negative manner on any website or in any public forum or press release.

        24.  NOTICES. Any notice, demand, or communication required, permitted or desired to be given hereunder shall be deemed effectively given when personally delivered, when sent by electronic means, when received by overnight courier, or when mailed by prepaid, certified or registered mail, return receipt requested, addressed to the other party at its address set forth on the Quote or to such other address that the receiving party may designate from time to time in accordance with this Section 25.

        25.  PUBLIC ANNOUNCEMENTS. Unless otherwise stated herein, neither party shall issue a press release or otherwise advertise, make a public statement or disclose to any third-party information pertaining to the relationship arising under this Agreement, the existence or terms of this Agreement, the underlying transactions between MRP and Buyer or agent for Buyer or refer to the other party in relation to this Agreement without the other party’s prior written approval.

        26.  ENTIRE AGREEMENT; ADDITIONAL OR INCONSISTENT TERMS. Subject to Section 32, this Agreement constitutes the sole and entire agreement between the parties hereto relating to the subject matter hereof, and any unincorporated representation, affirmation of fact, course of prior dealings, promise or condition in connection therewith, or usage of the trade, shall not be binding on either party. Terms and conditions set forth which differ from, conflict with or are not included in this Agreement shall not be part of any agreement between MRP and Buyer unless both parties specifically accept such terms and conditions in writing.

        27.  WAIVER. No waiver under this Agreement is effective unless it is in writing and signed by the party waiving its right. Any waiver authorized on one occasion is effective only in that instance and only for the purpose stated and does not operate as a waiver on any future occasion. None of the following constitutes a waiver or estoppel of any right, remedy, power, privilege or condition arising from this Agreement: any failure or delay in exercising any right, remedy, power or privilege or in enforcing any condition under this Agreement; or any act, omission or course of dealing between the parties.

        28.  SURVIVAL. Subject to the limitations and other provisions of this Agreement, the representations and warranties of Buyer contained herein shall survive the expiration or earlier termination of this Agreement for a period of twelve (12) months after such expiration o termination and (b) this Section 29 and Sections 10, 12, 13, 14, 15, 16, 17, 21, 22, 23, 24, 26, and 32 of this Agreement, as well as any other provision that, in order to give proper effect to its intent, should survive such expiration or termination, shall survive the expiration or earlier termination of this Agreement. All other provisions of this Agreement shall not survive the expiration or earlier termination of this Agreement.

        29.  RELATIONSHIP OF PARTIES. Nothing in this Agreement creates any agency, joint venture, partnership or other form of joint enterprise, employment or fiduciary relationship between the parties. Neither party has any express or implied right or authority to assume or create any obligations on behalf of or in the name of the other party or to bind the other party to any contract, agreement or undertaking with any third party.

        30.  HEADINGS. The headings in this Agreement are for reference only and do not affect the interpretation of this Agreement.

        31.  ORDER OF PRECEDENCE. In the event of conflict between the Quote, a written agreement by MRP, and these Terms, the order of priority shall be: (1) the written

agreement by MRP, if only if executed by an MRP Officer, (2) the Quote and (3) these Terms, and only to the extent of the direct conflict. Notwithstanding the foregoing, MRP shall not be bound by, and specifically objects to, any terms, conditions or other provisions, both written and oral, which are different from, in addition to or inconsistent with the provisions of this Agreement which are set forth in any purchase order, receipt, acceptance, confirmation, correspondence or otherwise of, or by, Buyer. Fulfillment of Buyer’s order shall not constitute acceptance of any of Buyer’s terms and conditions and does not serve to modify or amend the terms and conditions contained herein.

        32.  SEVERABILITY. If any part of this Agreement is held to be void, illegal or unenforceable, then it shall be deemed to be severed from this Agreement and the remaining provisions shall continue in full force and effect; provided, however, that if any fundamental term or provision of this Agreement is held to be void, illegal or unenforceable, the remainder of this Agreement shall be unenforceable. Upon a determination that any term or provision is void, illegal or unenforceable, the parties shall negotiate in good faith to modify this Agreement to effect the original intent of the parties as closely as possible in order that the transactions contemplated hereby be consummated as originally contemplated to the greatest extent possible.