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How can the 2025 ULTHERA Ultherapy PRIME non-invasive lifting device help clinics deliver safer, more efficient skin tightening?

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The 2025 ULTHERA Ultherapy PRIME non-invasive lifting device enables clinics to offer predictable, ultrasound-based lifting results with shorter treatment times and improved safety visualization, directly addressing the growing demand for non-surgical skin tightening while controlling operational risk and cost.

How is the non-surgical lifting market evolving and what pain points do clinics face?

Over the last decade, global demand for non-surgical skin tightening and lifting has grown rapidly as patients seek “no-downtime” anti-aging solutions instead of invasive facelifts. Industry reports show ultrasound and radiofrequency-based procedures increasing year over year, driven by consumers in their 30s–60s who want visible lifting but refuse surgical scars or long recovery. At the same time, competition between clinics is intensifying, pushing providers to differentiate with newer platforms such as Ulthera Prime and Ultherapy PRIME while still preserving ROI.
Yet many practices struggle to keep up with technology refresh cycles, staff training, and ongoing maintenance, which leads to inconsistent outcomes and higher per-treatment costs. Devices that lack imaging, energy consistency, or standardized protocols can produce variable results, patient dissatisfaction, and even inadvertent overtreatment. Clinics also face operational pain points: complex procurement, fragmented service networks, and the financial burden of long-term service contracts. For B2B buyers, the risk of investing in a premium lifting platform without robust post-sale support is often as concerning as the clinical performance itself.
Patients, meanwhile, are more educated and data-driven; they expect quantified claims about longevity of results, safety, and comfort. When clinics cannot clearly explain how a technology like Ulthera Prime or Ultherapy PRIME works, how long results last, and what evidence backs its claims, conversion rates from consultation to treatment drop. This creates a gap between market demand and the clinic’s ability to provide a compelling, data-backed non-invasive lifting solution.

What limitations do traditional lifting and tightening solutions have?

Traditional surgical facelifts can deliver dramatic lifting but involve anesthesia, incisions, scars, and weeks of recovery, making them unsuitable for many working professionals or patients with medical contraindications. Energy-based devices from earlier generations often lack real-time visualization, meaning practitioners must “treat blind” without seeing the SMAS or deeper tissue layers they aim to target. This can result in either insufficient energy delivery (poor results) or excessive energy in sensitive areas (increased patient discomfort or risk).
Radiofrequency-only devices can improve skin texture and mild laxity, but they may not reach the SMAS layer as precisely as microfocused ultrasound systems designed for deeper structural lifting. Inconsistent energy deposition, non-standardized protocols, and operator variability all contribute to uneven outcomes across patients, brands, and clinics. Older ultrasound or HIFU systems may also require longer treatment times and more passes, limiting daily patient throughput.
From a business perspective, traditional procurement and service models tie clinics into expensive service contracts, recertification fees, and prolonged downtime if devices fail. Without a robust vendor management and refurbishment ecosystem, practices may operate aging machines with declining performance, yet be unable to justify the capital expenditure of a brand-new unit. This is where ecosystem-oriented partners such as ALLWILL become crucial in making technologies like Ulthera Prime and Ultherapy PRIME more accessible and sustainable.

What is the 2025 ULTHERA Ultherapy PRIME non-invasive lifting device and how does it work?

The 2025 ULTHERA Ultherapy PRIME non-invasive lifting device is an advanced ultrasound-powered platform designed to tighten and lift skin of the face, neck, and décolletage without surgery. It uses microfocused ultrasound energy—often described as Microfocused Ultrasound with Visualization (MFU-V)—to deliver precise thermal coagulation points in the SMAS layer, the same structural plane targeted in surgical facelifts. By heating tissue to an optimal therapeutic temperature while sparing the skin surface, Ultherapy PRIME stimulates neocollagenesis and elastin remodeling that unfold over several months.
In its latest iteration, Ulthera Prime / Ultherapy PRIME introduces improved imaging, more efficient shot delivery, and optimized energy settings compared to legacy Ultherapy platforms. Real-time ultrasound visualization allows practitioners to see the depth and structure of tissue in cross-section, adjust transducer depth, and confirm that thermal energy targets the correct plane. This significantly enhances treatment planning, safety, and reproducibility.
Clinically, patients may see an initial tightening effect from immediate collagen contraction, followed by continued lifting and contour improvement over 2–3 months as new collagen and elastin form. Many protocols report results lasting around 12–24 months, depending on age, baseline laxity, and lifestyle. For clinics, the combination of non-invasiveness, minimal downtime, and durable results positions Ultherapy PRIME as a flagship non-surgical lifting solution that can be offered as a standalone procedure or in combined protocols.

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How does the 2025 ULTHERA Ultherapy PRIME device compare with traditional approaches?

Aspect Traditional facelift / older devices 2025 ULTHERA Ultherapy PRIME (Ulthera Prime)
Invasiveness Surgical incisions or older, less targeted energy modalities Non-invasive microfocused ultrasound with real-time visualization
Target tissue depth Surgical: SMAS, but with incisions; older devices: often superficial Precisely targets SMAS and deeper layers via MFU-V imaging
Downtime Days to weeks (surgery) or visible post-treatment swelling for some older platforms Typically minimal downtime; patients often return to normal activities quickly
Result onset Immediate but with swelling (surgery); variable for older devices Initial tightening, with progressive lifting over 2–3 months
Result longevity Several years post-surgery; variable and shorter for older non-surgical platforms Often around 12–24 months depending on protocol and patient profile
Treatment time Surgery: hours plus hospital stay; older non-surgical: longer sessions More efficient sessions due to optimized shot delivery and planning
Safety and consistency Depends heavily on surgical skill or non-imaging devices Real-time imaging supports consistent targeting and energy delivery
Business model High capital cost, operating theater, extensive recovery resources Clinic-based treatment room, high throughput, strong fit for premium packages

For clinics, Ultherapy PRIME and Ulthera Prime bridge the gap between surgical results and non-surgical convenience, offering a quantifiable, protocol-driven lifting option that can be scaled within busy aesthetic practices.

How can clinics implement the 2025 ULTHERA Ultherapy PRIME device step by step?

  1. Patient selection and assessment

    • Define inclusion criteria based on age, skin laxity, and medical history.

    • Use standardized photography and grading scales to document baseline laxity in the brow, jawline, neck, and décolletage.

  2. Treatment planning with visualization

    • Use the device’s imaging capability to map key anatomical landmarks and SMAS depth before delivering energy.

    • Select appropriate transducers and energy levels for each zone according to manufacturer protocols and clinic standards.

  3. Protocol standardization and staff training

    • Develop written protocols specifying the number of lines, energy settings, and passes for different indications (brow lift, submental, full face, neck).

    • Train physicians and practitioners on both ultrasound visualization and patient communication to ensure consistent expectations and safety.

  4. Treatment delivery

    • Apply ultrasound gel and perform imaging to confirm correct depth before each line of treatment.

    • Deliver microfocused ultrasound shots systematically, documenting line counts, zones treated, and patient feedback on comfort.

  5. Post-treatment care and follow-up

    • Provide aftercare instructions, expected timelines for improvement, and possible mild side effects (tenderness, transient redness).

    • Schedule follow-ups at around 3 and 6 months to document results, consider touch-up lines, and capture testimonials or before–after images.

  6. Business integration and ROI tracking

    • Position Ultherapy PRIME as a premium non-surgical lifting package, alone or combined with fillers, RF, or skincare.

    • Track metrics such as consultation-to-treatment conversion, average revenue per session, and repeat treatment rates to evaluate ROI.

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Partners like ALLWILL can support clinics in building these workflows by pairing devices with training, maintenance, and data-driven performance tracking, ensuring that each Ulthera Prime / Ultherapy PRIME unit operates at a consistently high standard.

Which real-world scenarios show the impact of Ulthera Prime / Ultherapy PRIME in clinics?

  1. Scenario 1: Busy urban aesthetic clinic aiming to upgrade from older HIFU

    • Problem: A city-center clinic relies on an older HIFU platform with inconsistent outcomes and long treatment times, leading to mixed reviews and staff fatigue.

    • Traditional approach: Continued use of the legacy device with occasional repair, no imaging, and ad-hoc protocols.

    • After using Ulthera Prime / Ultherapy PRIME: The clinic standardizes treatment lines and energies, reduces session time, and uses visualization to improve accuracy, leading to more predictable lifting and fewer retreatments.

    • Key benefits: Higher patient satisfaction, increased daily throughput, and improved online reputation. ALLWILL can further reduce downtime by managing service and refurbishment, keeping the device performing reliably.

  2. Scenario 2: Multi-site group seeking brand-agnostic procurement and support

    • Problem: A multi-location group wants a premium lifting solution but is wary of locking into a single manufacturer’s costly service ecosystem.

    • Traditional approach: Patchwork of devices from different vendors, fragmented service relationships, and inconsistent training.

    • After using Ultherapy PRIME through ALLWILL: The group accesses brand-agnostic consultation, chooses Ulthera Prime / Ultherapy PRIME units that fit their indications and budget tier, and consolidates servicing via ALLWILL’s Smart Center and MET network.

    • Key benefits: Optimized portfolio, predictable maintenance, and easier cross-site protocol alignment supported by centralized training and vendor management.

  3. Scenario 3: Boutique clinic building a premium non-surgical lifting flagship service

    • Problem: A boutique practice wants a hero treatment to differentiate itself but cannot justify the risk of a single high-priced device without guarantee of utilization.

    • Traditional approach: Reliance on injectables and superficial treatments that improve texture but not structural lift.

    • After using Ultherapy PRIME: The clinic introduces a “non-surgical lift” program based on Ultherapy PRIME, with clear treatment tiers and annual maintenance plans. ALLWILL’s Lasermatch platform helps them source an appropriate new or refurbished unit while maintaining budget control.

    • Key benefits: Stronger brand positioning, higher ticket procedures, and structured upgrade paths with trade-up options as technology evolves.

  4. Scenario 4: Established clinic needing life-cycle management of devices

    • Problem: An established practice owns aging energy-based devices and faces increasing downtime, unpredictable repair bills, and declining performance.

    • Traditional approach: Ad-hoc repairs and delayed replacement, forcing staff to work around device availability.

    • After partnering with ALLWILL for Ulthera Prime / Ultherapy PRIME: The clinic leverages ALLWILL’s Smart Center for inspection, repair, and refurbishment, ensuring ultrasound systems stay within performance tolerances. Trade-up programs allow replacement of legacy Ultherapy units with PRIME versions without heavy upfront cost.

    • Key benefits: Reduced downtime, better energy consistency, and a structured path to keep offerings technologically current, sustaining patient trust and revenue.

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Why does Ulthera Prime / Ultherapy PRIME align with future trends in medical aesthetics?

Non-surgical and minimally invasive procedures are expected to remain the fastest-growing segments of aesthetic medicine, driven by aging populations, preventive treatments in younger cohorts, and the normalization of cosmetic interventions. Devices like Ulthera Prime and Ultherapy PRIME are well-positioned within this trend because they combine measurable, structural lifting with minimal recovery time and objective imaging. As patients become more data-savvy, the ability to show real-time ultrasound images during treatment strengthens perceived value and safety.
From a business and operational standpoint, clinics will increasingly favor technologies that integrate into broader ecosystems—covering procurement, training, maintenance, and upgrades—rather than standalone devices that are difficult to support over time. ALLWILL’s model directly addresses this shift by bundling devices such as Ulthera Prime / Ultherapy PRIME within a comprehensive framework: Smart Center for quality assurance, MET for technician and trainer networks, and Lasermatch for inventory optimization.
By combining advanced ultrasound lifting hardware with ALLWILL’s data-driven, brand-agnostic support infrastructure, clinics can future-proof their non-surgical lifting offerings, reduce total cost of ownership, and maintain a high standard of care even as patient expectations rise. For many practices, now is an optimal time to reevaluate their lifting portfolio, phase out inconsistent legacy systems, and adopt a more integrated, performance-focused solution anchored by the 2025 ULTHERA Ultherapy PRIME platform.

What common questions do clinics and patients ask about the 2025 ULTHERA Ultherapy PRIME device?

  1. Is Ultherapy PRIME suitable for all skin types and ages?
    Ultherapy PRIME is generally suitable for a wide range of skin types and is often recommended for patients with mild to moderate laxity, typically starting in their 30s and above. However, detailed consultation is essential to assess skin quality, expectations, and contraindications.

  2. How long do Ulthera Prime / Ultherapy PRIME results usually last?
    Many patients experience results that last around 12–24 months, depending on factors such as age, baseline laxity, lifestyle, and maintenance treatments. Clinics can position periodic touch-up sessions as part of a long-term anti-aging plan.

  3. Can Ultherapy PRIME replace surgical facelifts?
    Ultherapy PRIME can significantly improve laxity and contour but does not replicate the full effect of a deep plane surgical facelift in patients with severe sagging. It is best framed as a non-surgical alternative for those who are not ready for or do not want surgery, and as a maintenance option after surgery.

  4. Does integrating Ulthera Prime / Ultherapy PRIME require major changes to clinic workflows?
    Most clinics can incorporate Ultherapy PRIME into existing workflows with focused training and protocol development. The main adjustments involve standardized patient assessment, ultrasound visualization, and schedule planning to maximize device utilization. Partners like ALLWILL can support clinics in designing these processes, ensuring smooth adoption and ongoing optimization.

  5. How does ALLWILL support the life cycle of Ultherapy PRIME devices for clinics?
    ALLWILL assists clinics across the full life cycle: from brand-agnostic consultation and sourcing (including new and refurbished units) to inspection, repair, and refurbishment through its Smart Center. Its MET system connects clinics with vetted technicians and trainers, while Lasermatch streamlines inventory and trade-up options, reducing the complexity and cost of owning and upgrading Ultherapy PRIME systems.

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        11.  BUYER’S REPRESENTATIONS AND WARRANTIES. Buyer represents and warrants to MRP that: (a) Buyer is duly organized, validly existing, and in good standing in the jurisdiction of Buyer’s formation; (b) Buyer is duly qualified to do business and is in good standing in every jurisdiction in which such qualification is required; (c) Buyer has the full right, power, and authority to enter into this Agreement and to perform Buyer’s obligations under this Agreement; (d) the execution of this Agreement by the person whose signature is set forth at the end hereof has been duly authorized by all necessary corporate action of Buyer; (e) when executed and delivered by each of MRP and Buyer, this Agreement will constitute the legal, valid and binding obligation of Buyer, enforceable against Buyer in accordance with its terms; (f) Buyer is in compliance with all applicable laws relating to this Agreement, the Equipment and the operation of Buyer’s business; (g) Buyer is not insolvent and is paying all of its debts as they become due; and (h) all financial information that Buyer has provided to MRP is true and accurate and fairly represents Buyer’s financial condition.

        12. PROPRIETARY RIGHTS.

(a) Ownership. No sale shall be construed as granting to Buyer any license or other right in, or to, any of MRP’s (i) patents; (ii) trademarks; (iii) internet domain names, whether or not trademarks, registered by any authorized private registrar or governmental authority, web addresses, web pages, websites and URLs; (iv) works of authorship, expressions, designs and design registrations, whether or not copyrightable, including copyrights and copyrightable works, software and firmware, technical data, data files, and databases and other specifications and documentation; (v) trade secrets; (vi) environmental or other testing applicable to the Equipment and/or the Services; and (vii) industrial and other intellectual property rights, and all rights, interests, and protections that are associated with, equivalent or similar to, or required for the exercise of, any of the foregoing, however arising, in each case whether registered or unregistered and including all registrations and applications for, and renewals or extensions of, such rights or forms of protection pursuant to the laws of any jurisdiction throughout in any part of the world (collectively, the “Intellectual Property Rights”).

(b) Prohibited Acts. Buyer shall not (i) take any action that might interfere with any of MRP’s rights in or to Intellectual Property Rights, including MRP’s ownership or exercise thereof; (ii) challenge any right, title, or interest of MRP in or to the Intellectual Property Rights; (iii) make any claim or take any action adverse to MRP’s ownership of the Intellectual Property Rights; (iv) register or apply for registrations, anywhere in the world, for MRP’s trademarks or any other trademark that is similar to MRP’s trademarks or that incorporates MRP’s trademarks in whole or in confusingly similar part; (v) use any mark, anywhere that is confusingly

similar to MRP’s trademarks in whole or in confusingly similar part; (vi) engage in any action that tends to disparage, dilute the value of or reflect negatively on the Equipment and/or the Services or any of MRP’s trademarks; (vii) misappropriate any of MRP’s trademarks for use as a domain name without prior written consent from MRP; or (viii) alter, obscure or remove any of MRP’s trademarks, or trademark or copyright notices or any other proprietary rights notices placed on the

Equipment, marketing materials or other materials that MRP may provide.

        13.  CONFIDENTIAL INFORMATION. Without the prior written consent of MRP,Buyer, directly or indirectly, shall not disclose (and will direct its directors, shareholders, employees and agents not to disclose) any Confidential Information. The term “Confidential Information” means any information of or relating to MRP or the Equipment and/or the Services not generally known to the public (other than as a result of disclosure in violation of this Agreement) in spoken, printed, electronic or any other form or medium, including, but not limited to, business processes, practices, methods, policies, plans, publications, documents, research, operations, services, strategies, techniques, agreements, contracts, transactions, potential transactions, know-how, trade secrets, databases, manuals, records, supplier information, financial information, accounting information, legal information, marketing information, pricing information, payroll information, personnel information, and supplier lists.

        14.  NON-SOLICITATION. Buyer agrees not to solicit or hire any personnel of MRP involved with the delivery of the Services during the provision of such Services and for twelve (12) months after the completion of such Services; provided, however, that Buyer may hire individuals employed by MRP who, without other solicitation, respond to advertisements or solicitations aimed at the general public.

        15.  EQUITABLE REMEDIES. Buyer acknowledges and agrees that (a) a breach or threatened breach by Buyer of any of its obligations under Sections 13 or 14 would give rise to irreparable harm to MRP for which monetary damages would not be an adequate remedy and (b) in the event of a breach or a threatened breach by Buyer of any such obligations, MRP shall, in addition to any and all other rights and remedies that may be available to MRP at law, at equity, or otherwise in respect of such breach, be entitled to equitable relief, including a temporary restraining order, an injunction, specific performance, and any other relief that may be available from a court of competent jurisdiction, without any requirement to post a bond or other security, and without any requirement to prove actual damages or that monetary damages will not afford an adequate remedy. Buyer agrees that Buyer will not oppose or otherwise challenge the appropriateness of equitable relief or the entry by a court of competent jurisdiction of an order granting equitable relief, in either case, consistent with the terms of this Section 15.

        16.  INDEMNIFICATION. Buyer agrees to indemnify, defend and hold harmless MRP and its directors, shareholders, employees and agents (collectively, “MRP Indemnitees”) against any liability, damage, loss or expense incurred by or imposed in connection with any claims, suits, actions, demands or judgments arising out of (a) any breach or non-fulfillment of any representation, warranty or covenant set forth in this Agreement by Buyer or its directors, managers, employees or agents (collectively, “Buyer’s Agents”); (b) any negligent act or omission or willful misconduct of Buyer or Buyer’s Agents in connection with this Agreement; (c) any bodily injury, death of any person or damage to real or tangible personal property caused by Buyer or Buyer’s Agents, including the use of unauthorized parts in or service of the Equipment; (d) any failure by Buyer or Buyer’s Agents to comply with any applicable laws; (e) any fraud or other intentional acts by Buyer or Buyer’s Agents; and (f) the use or operation of the Equipment, including, without limitation, any medical and/or surgical procedures performed by Buyer, and any of Buyer’s Agents, using the Equipment unless said damages are determined by a court of competence jurisdiction to be solely by the gross negligence of MRP or solely as result of a breach by MRP of the limited warranties contained herein.

        17.  DEFAULTS; REMEDIES. Notwithstanding anything herein to the contrary, should Buyer fail to pay for the order or any other amount, in whole or in part, when due or perform its other obligations under this Agreement or as otherwise mutually agreed in writing between Buyer and MRP (each, a “Default”), then MRP may take any and all actions available under law or equity to collect said amounts with a ten (10) day prior written notice, including, but not limited to, enforcing its security interest, accelerating the payment of and declaring immediately due and payable any unpaid balance of the order, referral to outside collection agencies and/or commencement of legal action. MRP’s rights shall be cumulative, and it shall not be required to have attempted to realize upon to the Equipment before taking any other collection actions. MRP may require that Buyer assemble and return any or all of the Equipment to MRP and, in the event Buyer fails to return such Equipment peaceably, enter upon the premises where such Equipment is located, with or without legal process, and repossess such Equipment. Upon a Default, Buyer agrees to pay upon MRP’s demand: (i) all costs and expenses incurred by MRP or its assignee in connection with the enforcement of any remedies, including all expenses incurred in connection with the return, sale, release or other disposition of the Equipment, including attorneys’ fees and other costs incurred by MRP or its assignee in enforcing or defending its rights and remedies under this Agreement and any other written agreement between Buyer and MRP.

        18.  COMPLIANCE WITH LAWS. Buyer shall (a) carry out the transactions contemplated by this sale and deal with the Equipment in conformity with all applicable laws, rules and regulations of all government authorities, including, without limitation, export laws, (b) obtain all permits and licenses required in connection with the purchase, shipment, installation or use of the Equipment, and (c) be solely responsible to fully understand and comply with laws, rules and regulations. Any information provided is as a convenience only.

        19.  FURTHER ASSURANCES. Upon MRP’s reasonable request, Buyer shall, at its sole cost and expense, execute and deliver all such further documents and instruments, and take all such further acts, necessary to give full effect to this Agreement.

        20.  ASSIGNMENT; SUCCESSORS AND ASSIGNS. Buyer cannot delegate any duties nor assign any rights or claims under this Agreement without MRP’s prior written consent, and any such attempt or assignment shall be void. In the event that Buyer finances its acquisition of any Equipment with a third party, Buyer may direct MRP to transfer title of such Equipment to such third-party financing company, with all remaining terms and conditions of this Agreement remaining in full force and effect. This Agreement is binding on and inures to the benefit of the parties to this Agreement and their respective permitted successors and permitted assigns.

        21.  NO THIRD-PARTY BENEFICIARIES. Subject to Section 16, this Agreement benefits solely the parties to this Agreement and their respective permitted successors and assigns, and nothing in this Agreement, express or implied, confers on any other person any legal or equitable right, benefit, or remedy of any nature whatsoever under or by reason of this Agreement.

        22.  GOVERNING LAW; VENUE. The application of the UN Convention on Contracts for the International Sale of Goods is expressly excluded. The parties agree that any and all claims, demands, disagreements, controversies or disputes arising out of or relating to this Agreement and any agreement or document delivered in connection herewith (collectively, “Claims”) shall be governed by and construed in accordance with the laws of the State of Utah and adjudicated exclusively in the state and federal courts located in or nearest to Summit County, Utah, which courts shall have the sole and exclusive jurisdiction and venue for adjudication of all Claims. The parties hereby agree upon, consent and stipulate to the jurisdiction and venue of the aforementioned courts for the adjudication of all Claims, to the exclusion of all other courts, forums and venues whatsoever.

        23.  NON-DISPARAGEMENT. Buyer shall not disparage MRP or MRP’s trademarks, websites, products or services, or display any such items in a derogatory or negative manner on any website or in any public forum or press release.

        24.  NOTICES. Any notice, demand, or communication required, permitted or desired to be given hereunder shall be deemed effectively given when personally delivered, when sent by electronic means, when received by overnight courier, or when mailed by prepaid, certified or registered mail, return receipt requested, addressed to the other party at its address set forth on the Quote or to such other address that the receiving party may designate from time to time in accordance with this Section 25.

        25.  PUBLIC ANNOUNCEMENTS. Unless otherwise stated herein, neither party shall issue a press release or otherwise advertise, make a public statement or disclose to any third-party information pertaining to the relationship arising under this Agreement, the existence or terms of this Agreement, the underlying transactions between MRP and Buyer or agent for Buyer or refer to the other party in relation to this Agreement without the other party’s prior written approval.

        26.  ENTIRE AGREEMENT; ADDITIONAL OR INCONSISTENT TERMS. Subject to Section 32, this Agreement constitutes the sole and entire agreement between the parties hereto relating to the subject matter hereof, and any unincorporated representation, affirmation of fact, course of prior dealings, promise or condition in connection therewith, or usage of the trade, shall not be binding on either party. Terms and conditions set forth which differ from, conflict with or are not included in this Agreement shall not be part of any agreement between MRP and Buyer unless both parties specifically accept such terms and conditions in writing.

        27.  WAIVER. No waiver under this Agreement is effective unless it is in writing and signed by the party waiving its right. Any waiver authorized on one occasion is effective only in that instance and only for the purpose stated and does not operate as a waiver on any future occasion. None of the following constitutes a waiver or estoppel of any right, remedy, power, privilege or condition arising from this Agreement: any failure or delay in exercising any right, remedy, power or privilege or in enforcing any condition under this Agreement; or any act, omission or course of dealing between the parties.

        28.  SURVIVAL. Subject to the limitations and other provisions of this Agreement, the representations and warranties of Buyer contained herein shall survive the expiration or earlier termination of this Agreement for a period of twelve (12) months after such expiration o termination and (b) this Section 29 and Sections 10, 12, 13, 14, 15, 16, 17, 21, 22, 23, 24, 26, and 32 of this Agreement, as well as any other provision that, in order to give proper effect to its intent, should survive such expiration or termination, shall survive the expiration or earlier termination of this Agreement. All other provisions of this Agreement shall not survive the expiration or earlier termination of this Agreement.

        29.  RELATIONSHIP OF PARTIES. Nothing in this Agreement creates any agency, joint venture, partnership or other form of joint enterprise, employment or fiduciary relationship between the parties. Neither party has any express or implied right or authority to assume or create any obligations on behalf of or in the name of the other party or to bind the other party to any contract, agreement or undertaking with any third party.

        30.  HEADINGS. The headings in this Agreement are for reference only and do not affect the interpretation of this Agreement.

        31.  ORDER OF PRECEDENCE. In the event of conflict between the Quote, a written agreement by MRP, and these Terms, the order of priority shall be: (1) the written

agreement by MRP, if only if executed by an MRP Officer, (2) the Quote and (3) these Terms, and only to the extent of the direct conflict. Notwithstanding the foregoing, MRP shall not be bound by, and specifically objects to, any terms, conditions or other provisions, both written and oral, which are different from, in addition to or inconsistent with the provisions of this Agreement which are set forth in any purchase order, receipt, acceptance, confirmation, correspondence or otherwise of, or by, Buyer. Fulfillment of Buyer’s order shall not constitute acceptance of any of Buyer’s terms and conditions and does not serve to modify or amend the terms and conditions contained herein.

        32.  SEVERABILITY. If any part of this Agreement is held to be void, illegal or unenforceable, then it shall be deemed to be severed from this Agreement and the remaining provisions shall continue in full force and effect; provided, however, that if any fundamental term or provision of this Agreement is held to be void, illegal or unenforceable, the remainder of this Agreement shall be unenforceable. Upon a determination that any term or provision is void, illegal or unenforceable, the parties shall negotiate in good faith to modify this Agreement to effect the original intent of the parties as closely as possible in order that the transactions contemplated hereby be consummated as originally contemplated to the greatest extent possible.