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How can clinics leverage the 2022 Sofwave Ultrasound Device trend to grow safely and profitably?

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In 2022, the Sofwave ultrasound device quickly moved from “emerging technology” to a revenue-driving workhorse in non‑invasive skin tightening, with providers reporting strong treatment uptake, repeat visits, and rising patient satisfaction. As more clinics seek differentiated anti‑aging solutions, ALLWILL helps practices adopt Sofwave in a data‑driven, low‑risk way that aligns capital investments with real demand, lifecycle performance, and service transparency.

How is the aesthetics market evolving and why does Sofwave matter?

Over the past decade, the global aesthetic medicine market has grown steadily, fueled by rising demand for non‑surgical anti‑aging options and higher patient expectations around safety and downtime. Non‑invasive energy‑based treatments now represent one of the fastest‑growing segments, as patients increasingly prefer procedures that fit into busy lifestyles with minimal visible recovery.

Sofwave Medical reported full‑year 2022 revenue of 35.6 million dollars, a 63% year‑over‑year increase, and more than 50,000 Sofwave pulse treatments performed that year, reflecting robust adoption of its SUPERB ultrasound technology among clinics worldwide. Industry reports also indicate strong growth in related segments such as cellulite treatments and skin tightening, with the cellulite market alone estimated around 1 billion dollars in 2021 and projected to grow at double‑digit annual rates through 2030.

For clinics, this means three converging pressures: patients are more informed, competitive offerings are multiplying, and device investments are becoming larger and more complex. Without a structured strategy for sourcing, maintaining, and upgrading systems like the 2022 Sofwave Ultrasound Device, many practices risk higher downtime, unpredictable costs, and slower return on investment.

What current pain points do clinics face with ultrasound and anti‑aging devices?

Many aesthetic clinics struggle with the gap between marketing promises and operational reality when they adopt new ultrasound or skin‑tightening platforms. Devices can underperform if not properly vetted, calibrated, or supported, leading to inconsistent results and staff frustration. At the same time, rapid technology cycles make it difficult to know whether to buy new, lease, or pursue refurbished options.

A recurring pain point is service and maintenance: unexpected handpiece failures, consumable costs, or opaque service contracts can erode margins over time. Clinics that run high‑volume Sofwave or similar treatments may discover too late that their cost per shot and service fees significantly limit profitability.

Data fragmentation is another challenge. Many practices lack integrated visibility into utilization metrics (shots used per day, revenue per treatment room, complication rates), making it hard to compare Sofwave performance against other energy‑based devices or to optimize pricing and marketing funnels. Without structured data, decisions about upgrades, add‑on modules, or cross‑platform bundles remain largely intuitive rather than evidence‑based.

Why are traditional procurement and ownership models falling short?

Traditional device purchasing often revolves around one‑time sales pitches, limited trials, and brand‑centric narratives that do not fully account for real‑world lifecycle costs. A clinic might purchase a new Sofwave system at list price, lock into a multi‑year service contract, and only later discover that utilization volumes do not justify the capital tied up. Trade‑in or upgrade options may be restrictive, especially if tied to a single manufacturer’s ecosystem.

Service and technician access are typically fragmented, with clinics relying on a patchwork of manufacturer technicians, local engineers, and informal referrals. This can lead to variable repair quality, longer downtimes, and unclear accountability when performance issues arise. Training is also inconsistent, as onboarding for providers and staff may be limited to initial installation sessions, leaving clinics without structured ongoing education as indications and protocols evolve.

Traditional distributors rarely offer truly brand‑agnostic advice. Their incentives are often aligned with pushing specific models rather than optimizing a clinic’s portfolio across new and refurbished options, including the 2022 Sofwave Ultrasound Device and comparable technologies. As a result, practitioners may overpay for capabilities they rarely use, or underinvest in key accessories and connectivity features that could significantly improve efficiency.

What is the 2022 Sofwave Ultrasound Device and how does it work?

The 2022 Sofwave Ultrasound Device is a non‑invasive aesthetic platform designed for wrinkle reduction, skin tightening, and lifting of facial and neck tissues, as well as improvement in the appearance of cellulite. It uses SUPERB (Synchronous Ultrasound Parallel Beam) technology, delivering multiple parallel ultrasound beams to a precise mid‑dermal depth, stimulating collagen and elastin without damaging the skin surface.

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In 2022, Sofwave continued to expand its regulatory footprint, securing additional FDA clearances for indications such as cellulite and gaining approvals in markets including Taiwan, Brazil, and Mexico. Clinically, the system emphasizes patient comfort, short treatment times, and minimal downtime, positioning it as a competitor or complement to traditional HIFU and radiofrequency‑based options.

From a business perspective, Sofwave’s recurring pulse revenue grew sharply in 2022, underscoring ongoing treatment demand and consumables usage across its installed base. For clinics, this translates into a predictable consumable‑driven revenue model, provided that per‑pulse economics and service structures are optimized. This is where ALLWILL’s brand‑agnostic, data‑driven consulting and sourcing become strategically valuable.

How does ALLWILL structure a solution around Sofwave and similar devices?

ALLWILL approaches the 2022 Sofwave Ultrasound Device not as a standalone product, but as part of an integrated ecosystem that includes sourcing, inspection, refurbishment, service, and lifecycle optimization. Through its Smart Center, ALLWILL subjects each device to rigorous inspection, performance benchmarking, and necessary repair or refurbishment, ensuring that new and pre‑owned Sofwave units meet high operational standards before reaching clinics.

The ALLWILL MET vendor management system connects clinics to vetted biomedical technicians and clinical trainers, helping ensure that Sofwave installations are calibrated correctly and that staff are trained for consistent, protocol‑driven outcomes. This reduces the risk of performance variability and supports smoother onboarding of new indications or applicators.

ALLWILL’s Lasermatch inventory platform provides visibility into available new and refurbished Sofwave systems, comparable technologies, and potential trade‑up paths. By combining utilization data, budget constraints, and growth targets, ALLWILL offers brand‑agnostic recommendations—sometimes confirming that Sofwave is the right choice, and other times suggesting alternatives or hybrid portfolios that better match a clinic’s patient mix and financial profile.

What are the key advantages of the ALLWILL‑enabled Sofwave model vs traditional approaches?

Below is a concise comparison between a traditional procurement/ownership model for Sofwave‑type devices and an ALLWILL‑enabled, data‑driven model centered on the 2022 Sofwave Ultrasound Device.

Aspect Traditional Sofwave procurement and use ALLWILL‑enabled Sofwave lifecycle model
Device sourcing One‑off purchase from a single vendor at list or near‑list price, limited visibility into pre‑owned options Access to new and refurbished Sofwave units via Lasermatch, with transparent condition, history, and pricing tiers
Quality assurance Basic manufacturer QA, limited independent performance validation Smart Center inspection, testing, and refurbishment to uniform performance benchmarks
Service and repair Fragmented technicians, variable response times, multi‑year service contracts with limited flexibility MET network of vetted technicians, on‑demand service, and options to reduce dependence on expensive bundled contracts
Training and onboarding Initial in‑service training only, limited follow‑up, knowledge tied to individual reps Structured trainer network, refresh training, and support for new protocols and indications over time
Financial model High upfront capex, long payback period, limited exit or upgrade flexibility Mix of new and refurbished units, trade‑up and trade‑in options, and portfolio‑level planning to align capex with demand
Data and optimization Minimal utilization analytics, ad‑hoc pricing and marketing decisions Data‑driven review of utilization, revenue, and cost per shot to refine pricing, offers, and capacity planning
Brand neutrality Recommendations often tied to a single manufacturer or distributor Brand‑agnostic consultation that includes Sofwave and competitive technologies in the evaluation

How can clinics implement Sofwave with ALLWILL in structured steps?

A practical implementation pathway helps reduce risk and accelerate returns when bringing in a 2022 Sofwave Ultrasound Device or upgrading an existing unit. Below is a step‑by‑step outline clinics can follow with support from ALLWILL.

  1. Needs and demand assessment
    Clinics begin by analyzing current patient demographics, existing anti‑aging and skin‑tightening revenue, and local competitive offerings. With ALLWILL, this includes a portfolio review of current devices and identification of gaps where Sofwave could create incremental demand rather than cannibalizing existing treatments.

  2. Technical and financial evaluation
    The next step is to compare new versus refurbished Sofwave systems, including expected utilization, cost per pulse, service costs, and projected payback period. ALLWILL provides structured financial scenarios and cross‑device comparisons, helping decision‑makers choose a configuration that balances budget and growth potential.

  3. Procurement and quality verification
    Once a decision is made, ALLWILL sources the chosen Sofwave configuration via its Smart Center and Lasermatch platforms, ensuring that each unit passes inspection and performance testing. Documentation, baseline performance data, and warranty structures are clarified before delivery, giving clinics clear expectations.

  4. Installation, training, and protocol setup
    Through the MET network, ALLWILL coordinates installation and clinical training for physicians, nurses, and operators. Standardized treatment protocols are established for key indications (wrinkles, lifting, cellulite), including parameter ranges, patient selection criteria, and pre‑/post‑care guidelines.

  5. Launch and marketing integration
    Clinics then integrate Sofwave into their patient education journeys, pricing menus, and digital marketing campaigns. ALLWILL can support positioning Sofwave alongside other technologies, ensuring that indications and claims remain accurate, compliant, and aligned with clinical evidence.

  6. Ongoing monitoring, service, and optimization
    Post‑launch, clinics track utilization metrics, revenue per session, complication rates, and patient satisfaction. With ALLWILL’s support, these data inform decisions on service schedules, possible upgrades (such as new applicators or connectivity modules), and targeted marketing to under‑utilized time slots or demographic segments.

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Which typical user scenarios illustrate Sofwave plus ALLWILL in action?

  1. Urban boutique clinic seeking differentiation
    Problem: A boutique city clinic faces intense competition from nearby practices offering HIFU and RF tightening, with plateauing revenue from existing devices.
    Traditional approach: The clinic buys a new device directly from a manufacturer at full price, with limited due diligence and minimal clarity on long‑term service costs. Utilization is inconsistent, and the device does not clearly differentiate the clinic.
    After implementing Sofwave via ALLWILL: The clinic adopts a 2022 Sofwave Ultrasound Device sourced through ALLWILL’s Smart Center, verified for performance and backed by vetted technicians. Sofwave is positioned as a non‑invasive, clinically validated alternative with shorter treatment times, and protocols are integrated into premium anti‑aging programs.
    Key benefits: Higher booking rates for non‑surgical lifting, clearer ROI tracking of Sofwave treatments, and reduced unplanned downtime through coordinated maintenance.

  2. Multi‑location chain optimizing capital allocation
    Problem: A regional chain operates several clinics, each with different device portfolios and inconsistent outcomes in skin tightening and lifting. Leadership struggles to standardize protocols and financial performance.
    Traditional approach: Each location negotiates separately with vendors, leading to a patchwork of devices, overlapping service contracts, and uneven patient experiences. Data on utilization and revenue are siloed.
    After implementing Sofwave via ALLWILL: The chain consolidates procurement, using ALLWILL to deploy a mix of new and refurbished 2022 Sofwave Ultrasound Devices in locations with the highest demand for non‑invasive facial rejuvenation. MET provides a unified technician and trainer network, and standardized Sofwave protocols are implemented chain‑wide.
    Key benefits: More consistent clinical outcomes across locations, stronger negotiating power on devices and service, and harmonized marketing that promotes Sofwave as a flagship treatment.

  3. Established surgeon expanding into non‑surgical offerings
    Problem: A plastic surgeon with a strong surgical practice wants to capture non‑surgical demand from patients not yet ready for surgery, but is concerned about investing in the wrong device.
    Traditional approach: The surgeon tests one or two devices on loan, then purchases based largely on sales claims and peer recommendations, without a structured evaluation of total cost of ownership or opportunity cost.
    After implementing Sofwave via ALLWILL: The surgeon conducts a data‑backed assessment with ALLWILL, comparing Sofwave to other ultrasound and RF platforms and choosing a 2022 Sofwave unit that aligns with practice goals. ALLWILL coordinates training so the surgeon and staff can integrate Sofwave as both a standalone treatment and a complement to surgical procedures.
    Key benefits: Diversified revenue, higher patient lifetime value, and smoother pre‑ and post‑surgery treatment pathways using Sofwave as a bridge between surgical and non‑surgical offerings.

  4. Clinic rescuing underperforming device investments
    Problem: A clinic previously purchased multiple energy‑based devices that are now under‑utilized or outdated, tying up capital and space. Management is hesitant to invest in yet another system.
    Traditional approach: The clinic either keeps under‑utilized devices and adds Sofwave without a portfolio strategy, or sells equipment at a steep loss and starts over with a new system. Both options create financial strain.
    After implementing Sofwave via ALLWILL: ALLWILL conducts an audit of the current device portfolio and proposes a phased trade‑up strategy, including potential refurbishment and resale of older devices. A 2022 Sofwave Ultrasound Device is brought in as a cornerstone technology with clear utilization targets and integration into multi‑session programs.
    Key benefits: Improved capital efficiency, clearer room and staff utilization planning, and a coherent device roadmap that keeps the clinic competitive without unnecessary duplication.

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Why is now the right time to adopt a data‑driven Sofwave strategy?

Non‑invasive ultrasound and energy‑based treatments have moved from niche offerings to mainstream expectation in modern aesthetic practice, and patient awareness of technologies like Sofwave continues to grow. The 2022 performance data for Sofwave, including strong revenue growth and tens of thousands of treatments delivered globally, signals sustained demand rather than a passing trend.

At the same time, regulatory clearances and clinical evidence are expanding, with new indications and accessories broadening the value of each installed system. Clinics that wait too long to rationalize their portfolios and implement a structured Sofwave strategy may find themselves out‑positioned by competitors that offer consistent, data‑validated results with transparent pricing and minimal downtime.

ALLWILL is uniquely positioned to help clinics navigate this inflection point. By combining the 2022 Sofwave Ultrasound Device and its successors with Smart Center quality assurance, MET vendor management, and Lasermatch inventory intelligence, ALLWILL offers a comprehensive framework for safe, profitable, and flexible adoption. For practices seeking to elevate their standards of care while controlling long‑term costs, this is an optimal moment to move from ad‑hoc purchasing to a truly data‑driven device strategy.

What frequently asked questions arise about the 2022 Sofwave Ultrasound Device and ALLWILL?

  1. Is the 2022 Sofwave Ultrasound Device suitable as a first major energy‑based platform for a new clinic?
    Yes, many clinics successfully position Sofwave as a primary non‑invasive anti‑aging solution, provided they have sufficient target demand and the right pricing structure. ALLWILL helps new clinics analyze local demographics, forecast utilization, and decide whether Sofwave should be a first‑line device or part of a broader technology mix.

  2. How can a clinic evaluate whether to choose a new or refurbished Sofwave unit?
    The choice depends on utilization forecasts, budget, and appetite for capital risk. A high‑volume clinic may justify a new device, while a smaller or newer practice may benefit from a refurbished 2022 Sofwave system with validated performance. ALLWILL supports this decision by modeling payback periods, expected service costs, and trade‑up options.

  3. Can Sofwave be integrated with other technologies like RF microneedling or lasers?
    Sofwave is often used alongside other modalities to address different layers of skin and a broader range of concerns. For example, a clinic might use Sofwave for lifting and tightening while relying on RF microneedling for textural changes and lasers for pigment. ALLWILL’s brand‑agnostic consulting ensures that Sofwave is integrated coherently rather than redundantly within the existing device ecosystem.

  4. Does adopting Sofwave require long‑term, high‑cost service contracts?
    Traditional models often emphasize long‑term service contracts, but alternative approaches exist. By leveraging ALLWILL’s MET network and Smart Center‑backed devices, clinics can explore more flexible service structures, reducing reliance on expensive bundled contracts while maintaining safety and uptime.

  5. How can clinics measure real‑world ROI from a Sofwave installation?
    Key metrics include monthly treatment volume, average revenue per Sofwave session, cost per pulse, complication and retreatment rates, and the share of new versus returning patients. When clinics work with ALLWILL, these metrics are used to refine protocols, marketing messages, and pricing strategies over time, ensuring that Sofwave continues to contribute positively to revenue and patient satisfaction.

Sources

  • Sofwave Medical reports fourth quarter and full year 2022 results – GlobeNewswire

  • Sofwave Medical operational highlights and market expansion data – corporate news releases

  • Industry commentary on Sofwave SUPERB technology and anti‑aging market trends – professional aesthetic media and clinic resources

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(e) Notice and Inspection. The limited warranties contained in this Section 8 are made on condition that immediate written notice of any noncompliance with the Equipment’s and/or the Service’s warranty be given to MRP, and provided that MRP’s inspection reveals that Buyer’s claim is valid under the terms of such warranty.

        9.  DISCLAIMERS; NO OTHER WARRANTY. EXCEPT TO THE EXTENT AS PROVIDED IN SECTION 8(c)(i)(D), BUYER ACKNOWLEDGES THAT MRP IS NOT BOUND BY ANY WARRANTY THAT MAY BE SET FORTH IN A MANUFACTURER’S WRITTEN MATERIALS THAT WOULD HAVE APPLIED HAD BUYER PURCHASED THE EQUIPMENT DIRECTLY FROM THE MANUFACTURER IN ITS UNUSED STATE. BUYER ACKNOWLEDGES THAT BUYER HAS NOT RELIED UPON ANY WARRANTY OTHER THAN AS SET FORTH IN THIS AGREEMENT. IN ADDITION, BUYER ALSO HEREBY ACKNOWLEDGES AND AGREES THAT ANY ORAL OR WRITTEN STATEMENTS CONCERNING USE AND REGULATION OF MEDICAL DEVICES SOLD BY MRP ARE AND SHALL BE CONSTRUED AS FOR INFORMATIONAL PURPOSES ONLY AND WITHOUT WARRANTY OR ASSURANCE BY MRP AS TO THEIR ACCURACY OR VALIDITY. MRP ALSO HEREBY DISCLAIMS ANY AND ALL WARRANTIES REGARDING OTHER MEDICAL CARE OR HELP, INCLUDING THE SELECTION OF AESTHETIC AND MEDICAL PROCEDURES AND PRODUCTS FOR, OR CARE OF, PATIENTS. THE LIMITED WARRANTIES OF THIS AGREEMENT, IF APPLICABLE TO ANY EQUIPMENT OR SERVICE FURNISHED UNDER THIS AGREEMENT, CONSTITUTE THE ONLY WARRANTIES MADE WITH RESPECT TO THE EQUIPMENT AND/OR SERVICE AND ANY DEFECT, DEFICIENCY OR NONCONFORMITY. TO THE EXTENT PERMITTED BY LAW, SUCH WARRANTY IS IN LIEU OF ALL OTHER WARRANTIES, EXPRESS OR IMPLIED BY LAW, COURSE OF DEALING, COURSE OF PERFORMANCE, USAGE OF TRADE OR OTHERWISE, INCLUDING, BUT NOT LIMITED TO, ANY EXPRESS OR IMPLIED WARRANTY OF MERCHANTABILITY, TITLE, NONINFRINGEMENT OR FITNESS FOR A PARTICULAR PURPOSE.

        10.  LIMITATION OF LIABILITY. NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THIS AGREEMENT, UNDER NO CIRCUMSTANCES SHALL MRP BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR SPECIAL DAMAGES, ARISING FROM, RELATED TO OR CAUSED, DIRECTLY OR INDIRECTLY, WHETHER FORESEEABLE OR NOT, BY THE EQUIPMENT AND/OR THE SERVICES, THE USE OR INABILITY TO USE THE EQUIPMENT, THE RESULTS GENERATED FROM THE EQUIPMENT AND/OR THE SERVICES, THIS AGREEMENT, ANY OTHER ACT OR OMISSION OF MRP, OR BASED UPON ANY OTHER LEGAL THEORY. IN NO EVENT SHALL MRP BE LIABLE FOR ANY LOSSES OF REVENUE, USE, BUSINESS OPPORTUNITY, PROFIT, SAVINGS OR ANY OTHER DAMAGES DUE TO ANY CAUSE WHATSOEVER, EVEN IF MRP OR ITS AGENTS HAS BEEN ADVISED OF THE POSSIBILITY THEREOF. THE FOREGOING IS A SEPARATE, ESSENTIAL TERM OF THIS AGREEMENT, AND SHALL BE EFFECTIVE UPON THE FAILURE OF ANY REMEDY, EXCLUSIVE OR NOT. IN NO EVENT WILL MRP’S TOTAL LIABILITY UNDER THIS AGREEMENT EXCEED THE PURCHASE PRICE ACTUALLY PAID TO MRP BY BUYER FOR THE EQUIPMENT AND/OR THE SERVICES GIVING RISE TO THE CLAIM FOR WHICH DAMAGES ARE BEING SOUGHT. NO SUIT OR ACTION MAY BE BROUGHT BY BUYER, ITS SHAREHOLDERS, DIRECTORS, MANAGERS, EMPLOYEES OR AGENTS FOR ANY BREACH OF THIS AGREEMENT MORE THAN ONE (1) YEAR AFTER THE ACCRUAL OF SUCH CAUSE OF ACTION. IT IS AGREED THAT MRP’S LIABILITY IS SO LIMITED. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, BUYER ASSUMES ALL RISK AND LIABILITY FOR THE RESULTS OBTAINED BY THE USE OF ANY EQUIPMENT IN THE PRACTICE OF ANY PROCESS, WHETHER IN TERMS OF OPERATING COSTS, GENERAL EFFECTIVENESS, SUCCESS OR FAILURE, AND REGARDLESS OF ANY ORAL OR WRITTEN STATEMENTS MADE BY MRP, BY WAY OF TECHNICAL ADVICE OR OTHERWISE, RELATED TO THE USE OF THE EQUIPMENT.

        11.  BUYER’S REPRESENTATIONS AND WARRANTIES. Buyer represents and warrants to MRP that: (a) Buyer is duly organized, validly existing, and in good standing in the jurisdiction of Buyer’s formation; (b) Buyer is duly qualified to do business and is in good standing in every jurisdiction in which such qualification is required; (c) Buyer has the full right, power, and authority to enter into this Agreement and to perform Buyer’s obligations under this Agreement; (d) the execution of this Agreement by the person whose signature is set forth at the end hereof has been duly authorized by all necessary corporate action of Buyer; (e) when executed and delivered by each of MRP and Buyer, this Agreement will constitute the legal, valid and binding obligation of Buyer, enforceable against Buyer in accordance with its terms; (f) Buyer is in compliance with all applicable laws relating to this Agreement, the Equipment and the operation of Buyer’s business; (g) Buyer is not insolvent and is paying all of its debts as they become due; and (h) all financial information that Buyer has provided to MRP is true and accurate and fairly represents Buyer’s financial condition.

        12. PROPRIETARY RIGHTS.

(a) Ownership. No sale shall be construed as granting to Buyer any license or other right in, or to, any of MRP’s (i) patents; (ii) trademarks; (iii) internet domain names, whether or not trademarks, registered by any authorized private registrar or governmental authority, web addresses, web pages, websites and URLs; (iv) works of authorship, expressions, designs and design registrations, whether or not copyrightable, including copyrights and copyrightable works, software and firmware, technical data, data files, and databases and other specifications and documentation; (v) trade secrets; (vi) environmental or other testing applicable to the Equipment and/or the Services; and (vii) industrial and other intellectual property rights, and all rights, interests, and protections that are associated with, equivalent or similar to, or required for the exercise of, any of the foregoing, however arising, in each case whether registered or unregistered and including all registrations and applications for, and renewals or extensions of, such rights or forms of protection pursuant to the laws of any jurisdiction throughout in any part of the world (collectively, the “Intellectual Property Rights”).

(b) Prohibited Acts. Buyer shall not (i) take any action that might interfere with any of MRP’s rights in or to Intellectual Property Rights, including MRP’s ownership or exercise thereof; (ii) challenge any right, title, or interest of MRP in or to the Intellectual Property Rights; (iii) make any claim or take any action adverse to MRP’s ownership of the Intellectual Property Rights; (iv) register or apply for registrations, anywhere in the world, for MRP’s trademarks or any other trademark that is similar to MRP’s trademarks or that incorporates MRP’s trademarks in whole or in confusingly similar part; (v) use any mark, anywhere that is confusingly

similar to MRP’s trademarks in whole or in confusingly similar part; (vi) engage in any action that tends to disparage, dilute the value of or reflect negatively on the Equipment and/or the Services or any of MRP’s trademarks; (vii) misappropriate any of MRP’s trademarks for use as a domain name without prior written consent from MRP; or (viii) alter, obscure or remove any of MRP’s trademarks, or trademark or copyright notices or any other proprietary rights notices placed on the

Equipment, marketing materials or other materials that MRP may provide.

        13.  CONFIDENTIAL INFORMATION. Without the prior written consent of MRP,Buyer, directly or indirectly, shall not disclose (and will direct its directors, shareholders, employees and agents not to disclose) any Confidential Information. The term “Confidential Information” means any information of or relating to MRP or the Equipment and/or the Services not generally known to the public (other than as a result of disclosure in violation of this Agreement) in spoken, printed, electronic or any other form or medium, including, but not limited to, business processes, practices, methods, policies, plans, publications, documents, research, operations, services, strategies, techniques, agreements, contracts, transactions, potential transactions, know-how, trade secrets, databases, manuals, records, supplier information, financial information, accounting information, legal information, marketing information, pricing information, payroll information, personnel information, and supplier lists.

        14.  NON-SOLICITATION. Buyer agrees not to solicit or hire any personnel of MRP involved with the delivery of the Services during the provision of such Services and for twelve (12) months after the completion of such Services; provided, however, that Buyer may hire individuals employed by MRP who, without other solicitation, respond to advertisements or solicitations aimed at the general public.

        15.  EQUITABLE REMEDIES. Buyer acknowledges and agrees that (a) a breach or threatened breach by Buyer of any of its obligations under Sections 13 or 14 would give rise to irreparable harm to MRP for which monetary damages would not be an adequate remedy and (b) in the event of a breach or a threatened breach by Buyer of any such obligations, MRP shall, in addition to any and all other rights and remedies that may be available to MRP at law, at equity, or otherwise in respect of such breach, be entitled to equitable relief, including a temporary restraining order, an injunction, specific performance, and any other relief that may be available from a court of competent jurisdiction, without any requirement to post a bond or other security, and without any requirement to prove actual damages or that monetary damages will not afford an adequate remedy. Buyer agrees that Buyer will not oppose or otherwise challenge the appropriateness of equitable relief or the entry by a court of competent jurisdiction of an order granting equitable relief, in either case, consistent with the terms of this Section 15.

        16.  INDEMNIFICATION. Buyer agrees to indemnify, defend and hold harmless MRP and its directors, shareholders, employees and agents (collectively, “MRP Indemnitees”) against any liability, damage, loss or expense incurred by or imposed in connection with any claims, suits, actions, demands or judgments arising out of (a) any breach or non-fulfillment of any representation, warranty or covenant set forth in this Agreement by Buyer or its directors, managers, employees or agents (collectively, “Buyer’s Agents”); (b) any negligent act or omission or willful misconduct of Buyer or Buyer’s Agents in connection with this Agreement; (c) any bodily injury, death of any person or damage to real or tangible personal property caused by Buyer or Buyer’s Agents, including the use of unauthorized parts in or service of the Equipment; (d) any failure by Buyer or Buyer’s Agents to comply with any applicable laws; (e) any fraud or other intentional acts by Buyer or Buyer’s Agents; and (f) the use or operation of the Equipment, including, without limitation, any medical and/or surgical procedures performed by Buyer, and any of Buyer’s Agents, using the Equipment unless said damages are determined by a court of competence jurisdiction to be solely by the gross negligence of MRP or solely as result of a breach by MRP of the limited warranties contained herein.

        17.  DEFAULTS; REMEDIES. Notwithstanding anything herein to the contrary, should Buyer fail to pay for the order or any other amount, in whole or in part, when due or perform its other obligations under this Agreement or as otherwise mutually agreed in writing between Buyer and MRP (each, a “Default”), then MRP may take any and all actions available under law or equity to collect said amounts with a ten (10) day prior written notice, including, but not limited to, enforcing its security interest, accelerating the payment of and declaring immediately due and payable any unpaid balance of the order, referral to outside collection agencies and/or commencement of legal action. MRP’s rights shall be cumulative, and it shall not be required to have attempted to realize upon to the Equipment before taking any other collection actions. MRP may require that Buyer assemble and return any or all of the Equipment to MRP and, in the event Buyer fails to return such Equipment peaceably, enter upon the premises where such Equipment is located, with or without legal process, and repossess such Equipment. Upon a Default, Buyer agrees to pay upon MRP’s demand: (i) all costs and expenses incurred by MRP or its assignee in connection with the enforcement of any remedies, including all expenses incurred in connection with the return, sale, release or other disposition of the Equipment, including attorneys’ fees and other costs incurred by MRP or its assignee in enforcing or defending its rights and remedies under this Agreement and any other written agreement between Buyer and MRP.

        18.  COMPLIANCE WITH LAWS. Buyer shall (a) carry out the transactions contemplated by this sale and deal with the Equipment in conformity with all applicable laws, rules and regulations of all government authorities, including, without limitation, export laws, (b) obtain all permits and licenses required in connection with the purchase, shipment, installation or use of the Equipment, and (c) be solely responsible to fully understand and comply with laws, rules and regulations. Any information provided is as a convenience only.

        19.  FURTHER ASSURANCES. Upon MRP’s reasonable request, Buyer shall, at its sole cost and expense, execute and deliver all such further documents and instruments, and take all such further acts, necessary to give full effect to this Agreement.

        20.  ASSIGNMENT; SUCCESSORS AND ASSIGNS. Buyer cannot delegate any duties nor assign any rights or claims under this Agreement without MRP’s prior written consent, and any such attempt or assignment shall be void. In the event that Buyer finances its acquisition of any Equipment with a third party, Buyer may direct MRP to transfer title of such Equipment to such third-party financing company, with all remaining terms and conditions of this Agreement remaining in full force and effect. This Agreement is binding on and inures to the benefit of the parties to this Agreement and their respective permitted successors and permitted assigns.

        21.  NO THIRD-PARTY BENEFICIARIES. Subject to Section 16, this Agreement benefits solely the parties to this Agreement and their respective permitted successors and assigns, and nothing in this Agreement, express or implied, confers on any other person any legal or equitable right, benefit, or remedy of any nature whatsoever under or by reason of this Agreement.

        22.  GOVERNING LAW; VENUE. The application of the UN Convention on Contracts for the International Sale of Goods is expressly excluded. The parties agree that any and all claims, demands, disagreements, controversies or disputes arising out of or relating to this Agreement and any agreement or document delivered in connection herewith (collectively, “Claims”) shall be governed by and construed in accordance with the laws of the State of Utah and adjudicated exclusively in the state and federal courts located in or nearest to Summit County, Utah, which courts shall have the sole and exclusive jurisdiction and venue for adjudication of all Claims. The parties hereby agree upon, consent and stipulate to the jurisdiction and venue of the aforementioned courts for the adjudication of all Claims, to the exclusion of all other courts, forums and venues whatsoever.

        23.  NON-DISPARAGEMENT. Buyer shall not disparage MRP or MRP’s trademarks, websites, products or services, or display any such items in a derogatory or negative manner on any website or in any public forum or press release.

        24.  NOTICES. Any notice, demand, or communication required, permitted or desired to be given hereunder shall be deemed effectively given when personally delivered, when sent by electronic means, when received by overnight courier, or when mailed by prepaid, certified or registered mail, return receipt requested, addressed to the other party at its address set forth on the Quote or to such other address that the receiving party may designate from time to time in accordance with this Section 25.

        25.  PUBLIC ANNOUNCEMENTS. Unless otherwise stated herein, neither party shall issue a press release or otherwise advertise, make a public statement or disclose to any third-party information pertaining to the relationship arising under this Agreement, the existence or terms of this Agreement, the underlying transactions between MRP and Buyer or agent for Buyer or refer to the other party in relation to this Agreement without the other party’s prior written approval.

        26.  ENTIRE AGREEMENT; ADDITIONAL OR INCONSISTENT TERMS. Subject to Section 32, this Agreement constitutes the sole and entire agreement between the parties hereto relating to the subject matter hereof, and any unincorporated representation, affirmation of fact, course of prior dealings, promise or condition in connection therewith, or usage of the trade, shall not be binding on either party. Terms and conditions set forth which differ from, conflict with or are not included in this Agreement shall not be part of any agreement between MRP and Buyer unless both parties specifically accept such terms and conditions in writing.

        27.  WAIVER. No waiver under this Agreement is effective unless it is in writing and signed by the party waiving its right. Any waiver authorized on one occasion is effective only in that instance and only for the purpose stated and does not operate as a waiver on any future occasion. None of the following constitutes a waiver or estoppel of any right, remedy, power, privilege or condition arising from this Agreement: any failure or delay in exercising any right, remedy, power or privilege or in enforcing any condition under this Agreement; or any act, omission or course of dealing between the parties.

        28.  SURVIVAL. Subject to the limitations and other provisions of this Agreement, the representations and warranties of Buyer contained herein shall survive the expiration or earlier termination of this Agreement for a period of twelve (12) months after such expiration o termination and (b) this Section 29 and Sections 10, 12, 13, 14, 15, 16, 17, 21, 22, 23, 24, 26, and 32 of this Agreement, as well as any other provision that, in order to give proper effect to its intent, should survive such expiration or termination, shall survive the expiration or earlier termination of this Agreement. All other provisions of this Agreement shall not survive the expiration or earlier termination of this Agreement.

        29.  RELATIONSHIP OF PARTIES. Nothing in this Agreement creates any agency, joint venture, partnership or other form of joint enterprise, employment or fiduciary relationship between the parties. Neither party has any express or implied right or authority to assume or create any obligations on behalf of or in the name of the other party or to bind the other party to any contract, agreement or undertaking with any third party.

        30.  HEADINGS. The headings in this Agreement are for reference only and do not affect the interpretation of this Agreement.

        31.  ORDER OF PRECEDENCE. In the event of conflict between the Quote, a written agreement by MRP, and these Terms, the order of priority shall be: (1) the written

agreement by MRP, if only if executed by an MRP Officer, (2) the Quote and (3) these Terms, and only to the extent of the direct conflict. Notwithstanding the foregoing, MRP shall not be bound by, and specifically objects to, any terms, conditions or other provisions, both written and oral, which are different from, in addition to or inconsistent with the provisions of this Agreement which are set forth in any purchase order, receipt, acceptance, confirmation, correspondence or otherwise of, or by, Buyer. Fulfillment of Buyer’s order shall not constitute acceptance of any of Buyer’s terms and conditions and does not serve to modify or amend the terms and conditions contained herein.

        32.  SEVERABILITY. If any part of this Agreement is held to be void, illegal or unenforceable, then it shall be deemed to be severed from this Agreement and the remaining provisions shall continue in full force and effect; provided, however, that if any fundamental term or provision of this Agreement is held to be void, illegal or unenforceable, the remainder of this Agreement shall be unenforceable. Upon a determination that any term or provision is void, illegal or unenforceable, the parties shall negotiate in good faith to modify this Agreement to effect the original intent of the parties as closely as possible in order that the transactions contemplated hereby be consummated as originally contemplated to the greatest extent possible.