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Sofwave Ultrasound Device 2022: How Clinics Can Grow Safely and Profitably

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Non-invasive aesthetic devices surged in 2022, and the Sofwave ultrasound device quickly emerged as a standout in the skin tightening and wrinkle reduction segment. For clinics, the real question is how to harness this trend to drive predictable revenue, protect patient safety, and build a durable competitive advantage rather than just buying another machine.

Understanding the Sofwave Ultrasound Device Trend

Sofwave is a non-invasive skin tightening and lifting technology that uses Synchronous Ultrasound Parallel Beam Technology, often referred to as SUPERB. The device delivers focused ultrasound energy at approximately 1.5 to 2.0 mm into the mid-dermis, where collagen-producing fibroblasts are most active, while integrated cooling protects the epidermis.

This shift to mid-dermal targeting has made Sofwave attractive compared with deeper-penetrating ultrasound systems that can be more painful or associated with higher risk. By offering a shorter treatment time, minimal downtime, and a strong safety profile, Sofwave fits into the busy, convenience-focused lifestyle of today’s aesthetic consumer. The 2022 Sofwave trend therefore reflects not just a new device, but a broader move toward efficient, low-risk, high-satisfaction non-surgical procedures.

Market Trends: Why Sofwave Accelerated in 2022

By 2022, the energy-based device market for skin tightening, wrinkle reduction, and non-surgical lifting had shifted heavily toward non-invasive ultrasound and radiofrequency technologies. Sofwave benefitted from several converging trends:

  • Rising demand for “prejuvenation” among younger patients who want to delay surgical lifting.

  • Growing popularity of GLP-1 weight loss drugs leading to increased concern about skin laxity, especially in the lower face, neck, abdomen, and arms.

  • Post-pandemic preference for quick, low-downtime procedures that fit into work and social schedules.

  • Social media visibility and influencer content highlighting Sofwave as a comfortable and effective skin tightening option.

Sofwave Medical reported strong revenue growth in 2022, with tens of thousands of pulse-based treatments performed globally that year and recurring revenue from consumables comprising a significant percentage of total revenue. This performance signaled that Sofwave was not a niche technology but an emerging standard of care in non-invasive skin tightening.

Core Technology: How SUPERB Ultrasound Drives Results

At the heart of the Sofwave ultrasound device is SUPERB, a synchronous parallel beam ultrasound technology designed to deliver consistent energy deposition in the mid-dermis. Unlike point-focused ultrasound that targets deeper structures such as the SMAS layer, Sofwave spreads energy across a broader area to create multiple precise thermal coagulation zones at a more superficial depth.

Key technical elements that matter to clinic owners include:

  • Controlled depth: 1.5–2.0 mm targeting of the mid-dermis supports collagen and elastin remodeling while sparing deeper structures, which can reduce risk and discomfort.

  • Integrated cooling: Contact cooling protects the epidermis during treatment, contributing to a strong safety profile across Fitzpatrick skin types.

  • Pulse-based consumable model: The device uses pulse cycles, creating a recurring revenue stream but also requiring clinics to manage utilization and pricing carefully.

  • Treatment time and workflow: Most facial Sofwave sessions can be completed in roughly 30–45 minutes, making it easy to integrate into existing schedules and delegate to trained aesthetic staff.

Clinically, patients typically see an improvement in fine lines, mild to moderate skin laxity, eyebrow lift, lower face lift, and neck tightening over several months as new collagen forms. Many clinics also use Sofwave for off-face indications such as cellulite appearance improvement on the body, which received regulatory clearances and expanded the addressable market.

Sofwave vs Other Skin Tightening Technologies

To leverage the Sofwave trend effectively, clinics must understand how it compares with other non-invasive devices in terms of efficacy, comfort, safety, cost, and marketing appeal.

Technology comparison matrix

Technology Type Example Device Family Energy Target / Depth Patient Comfort Downtime Key Advantages Typical Use Cases
Mid-dermal ultrasound Sofwave SUPERB Mid-dermis, ~1.5–2.0 mm Generally well-tolerated with topical anesthetic Minimal to none Strong safety profile, non-invasive, broad skin type compatibility, efficient treatments Non-surgical lifting, fine lines, wrinkles, brow lift, neck tightening, cellulite appearance
Deep-focused ultrasound Ultherapy and similar Dermis and SMAS, up to ~4.5 mm Often more discomfort during treatment Minimal downtime but higher pain perception Ability to target deeper structures for lifting Brow lift, lower face lift, neck lifting in select candidates
Monopolar/bipolar RF Thermage, Forma, and others Dermis and subcutaneous tissues Moderate, varies by device Minimal to short downtime Well-known brand names, versatile for face and body Skin tightening, contouring on face and body
RF microneedling Various RF microneedle platforms Dermis via needle penetration Moderate to high, requires numbing Several days of redness and mild swelling Texture improvement and tightening in one treatment Acne scarring, skin texture, laxity, enlarged pores
Laser-based tightening Various infrared or fractional lasers Epidermis to superficial dermis Mild to moderate Short downtime depending on settings Texture and pigment improvement plus mild tightening Photodamage, pigment, texture, mild laxity

From a patient acquisition and marketing perspective, Sofwave benefits from being positioned as non-invasive, comfortable, and safe with little to no downtime, while still delivering visible lifting and tightening. For many clinics, it fills the “treatment gap” for patients who are not ready for surgery or intimidated by needles and ablative procedures.

Also check:  2024 DEKA Onda Plus Coolwaves: Non‑Invasive Technology Reshaping Medical Aesthetics

Profitability: Building a Business Case for Sofwave

The Sofwave ultrasound device trend in 2022 was fueled not only by clinical outcomes but by the financial performance reported by early adopters. Several high-volume aesthetic practices have reported recouping their capital expenditure in under three months when Sofwave is deployed strategically.

Key profitability drivers include:

  • High margin per treatment: Industry information frequently reports gross margins in the mid-70 percent range when pricing is optimized and utilization is strong.

  • Recurring revenue from consumables: Pulse-based systems encourage regular patient maintenance plans and series-based protocols.

  • Staff delegation: Treatments can be performed by trained nurses or master aestheticians, allowing physicians and surgeons to focus on higher-ticket procedures while still expanding revenue per hour.

  • Cross-selling potential: Sofwave is ideal for treatment stacking with injectables, laser resurfacing, and body contouring, increasing revenue per visit.

To model ROI, clinics should build a simple forecast that includes device cost, projected monthly treatment volume, average price per treatment area, consumable cost per pulse or treatment, staff time, and marketing spend. Many practices find that as few as 20–30 treatments per month at standard pricing can justify the investment and reach breakeven within a quarter when combined with strong marketing execution.

Strategic Positioning: Who Is the Ideal Sofwave Patient?

Leveraging the 2022 Sofwave trend safely and profitably requires precise patient selection and clear communication. Ideal candidates typically include:

  • Patients with mild to moderate skin laxity of the face, jawline, and neck who are not yet surgical candidates or who prefer to delay surgery.

  • Younger “prejuvenation” patients in their late 20s to early 40s who want preventative skin tightening and early collagen support.

  • GLP-1 weight loss patients concerned about emerging laxity of the lower face, neck, abdomen, arms, and thighs as fat volume decreases.

  • Patients who want subtle, natural-looking tightening rather than dramatic structural change.

By designing a clear Sofwave candidacy profile and training staff to screen accordingly, clinics can maintain high satisfaction rates, minimize complaints, and reduce risk of unrealistic expectations. This is essential for both safety and long-term profitability.

Safe Implementation: Clinical Protocols and Risk Management

Safety drives reputation, which drives organic growth and referrals. Implementing Sofwave safely requires clinics to:

  • Follow manufacturer guidelines on treatment parameters for different areas and skin types.

  • Use validated protocols for energy settings, pulse counts, and overlap to avoid under- or over-treatment.

  • Conduct thorough medical histories, screening for contraindications such as certain implanted devices, severe active acne or infection in the treatment area, and unrealistic expectations.

  • Use high-quality ultrasound gel and maintain strict hygiene and cleaning protocols between sessions.

  • Educate patients on expected sensations during treatment and realistic timelines for results, typically over 3–6 months as collagen remodeling occurs.

Clinics that build standard operating procedures, treatment checklists, and robust documentation workflows can reduce variability between providers and sessions. That consistency is crucial as treatment volume scales.

Marketing Sofwave: Positioning, Messaging, and Demand Generation

To capitalize on the 2022 Sofwave ultrasound device trend, clinics must align technology, messaging, and patient experience. Effective marketing strategies include:

  • Branding Sofwave as a non-invasive lifting and tightening solution that fits easily into busy lives and complements healthy aging and weight management journeys.

  • Creating specific service pages and campaigns around Sofwave for face, neck, brow, and body tightening as well as cellulite appearance improvement.

  • Crafting messaging focused on comfort, minimal downtime, and natural results rather than dramatic, unrealistic transformations.

  • Using before-and-after photography, video testimonials, and honest treatment diaries to show real timelines and outcomes.

  • Educating GLP-1 weight loss patients proactively about skin laxity risk and presenting Sofwave as a proactive solution while they are still in their weight loss phase.

Paid advertising, social media campaigns, and influencer partnerships work best when paired with robust tracking so that clinics know which channels are actually filling the Sofwave schedule. Over time, reactivation campaigns and membership programs help convert first-time Sofwave patients into loyal maintenance clients.

Pricing Strategy: From Single Sessions to Packages and Memberships

Proper pricing is essential to profitability. Sofwave is usually positioned as a premium non-invasive treatment, but clinics must balance access with revenue goals.

Key pricing strategies include:

  • Area-based pricing: Separate pricing for full face, lower face, neck, brow, and body zones such as abdomen or thighs.

  • Packages and series: Bundling multiple sessions at a slight discount can increase total revenue and improve outcomes by ensuring patients complete a protocol.

  • Membership tiers: Including annual or semi-annual Sofwave treatments as part of a VIP skin health membership that also includes skincare, peels, or light-based treatments.

  • Add-on pricing: Offering Sofwave as an upgrade during consultations for filler, neuromodulators, or body contouring.

Top-performing clinics often set target blended revenue per hour and then design Sofwave pricing to meet that goal while still remaining competitive in their local market.

Also check:  2022 ULTHERA UC‑1 Ultrasound Facial Contouring Skin Tightening System for Non‑Surgical Rejuvenation

Operational Efficiency: Staff Training, Delegation, and Workflow Design

To scale Sofwave profitably, clinics must optimize operations. That means:

  • Implementing comprehensive training for nurses, physician assistants, and aestheticians on device usage, patient selection, pain management, and post-care counseling.

  • Creating standardized treatment templates within the electronic medical record for quick documentation.

  • Building a clear pre-visit and post-visit communication sequence via SMS and email to reduce no-shows and support adherence to maintenance plans.

  • Designing back-to-back appointment blocks (for example, Sofwave afternoons) to minimize setup and teardown time and keep the device in constant use.

When Sofwave treatments are delegated appropriately and scheduled efficiently, the device becomes a high-yield asset rather than idle capital equipment.

Real Clinic Use Cases and ROI Pathways

Real-world Sofwave case examples highlight how different business models can leverage the device trend in unique ways:

  • Surgical maintenance practice: A plastic surgery clinic uses Sofwave primarily for surgical maintenance and prejuvenation. Patients who have undergone facelifts or neck lifts use Sofwave to maintain skin quality, while younger patients with early laxity use it to defer surgery. The device generates recurring revenue between larger surgical cases.

  • Wellness and weight loss practice: A clinic that offers GLP-1 medications and nutrition coaching integrates Sofwave into a “skin and body stability” package. As patients lose weight, they are offered Sofwave for skin tightening as a proactive part of their journey, increasing lifetime value and improving satisfaction.

  • Combined modality skin center: A dermatology or med spa practice combines Sofwave with broadband light, fractional laser, or muscle-toning EMS devices in a “face and body upgrade” session. By stacking modalities in one visit, they increase revenue per patient while delivering comprehensive rejuvenation.

Reports from high-volume providers have shown that with strong deployment strategies, capital recovery in under 90 days is achievable when monthly treatment volumes and pricing are aligned with local demand.

At this point, it is important to recognize that not all growth comes from device selection alone. ALLWILL is redefining B2B medical aesthetics by helping practitioners with sourcing, maintaining, and upgrading devices, and by providing support systems such as a Smart Center for refurbishment, vendor management tools, and brand-agnostic consultation. Partners that focus on data, transparency, and long-term service can significantly reduce the risk associated with adopting technologies like Sofwave.

Competitive Positioning: Standing Out in a Crowded Ultrasound Market

The ultrasound skin tightening market includes major device families such as Sofwave, Ultherapy, and various emerging platforms. Clinics that want to win in this space must position themselves strategically.

Competitive comparison matrix for clinic decision-making

Strategic Factor Sofwave-Focused Clinic Deep Ultrasound Clinic RF-Based Tightening Clinic Multi-Device Hybrid Clinic
Core Value Proposition Comfortable, non-invasive mid-dermal tightening with minimal downtime Deep structural lifting for selected candidates Gentle tightening and remodeling with well-known RF brands Customized protocols using ultrasound, RF, and lasers
Ideal Patient Profile Mild to moderate laxity, prejuvenation, GLP-1 weight loss, needle-averse patients Moderate laxity patients prioritizing lifting and willing to accept more discomfort Patients seeking skin quality and subtle tightening Complex cases needing tailored, multimodal care
Safety and Comfort Focus High, with emphasis on comfort and low downtime Moderate, with emphasis on structural results High, depending on device and parameters Variable; depends on protocol design and training
Marketing Angle Non-invasive lift, natural look, fast treatment, “lunchtime” friendly Non-surgical facelift alternative Skin texture, firmness, and overall skin quality “Ultimate customized plan” with layered devices
Capital and Consumable Model Premium capital with pulse-based consumables and strong recurring revenue Premium capital with similar consumable structures Mixed; some consumable-based, some not Higher capital overhead but risk diversification

Clinics that emphasize patient education, safety, and realistic timelines for improvement can use Sofwave as a differentiator rather than just another device name on their menu.

Integrating Sofwave Into Treatment Stacks and Protocols

To grow revenue safely, Sofwave should not live in isolation. Instead, integrate it into treatment stacks designed for specific indications and life stages:

  • Prejuvenation protocol: Combine Sofwave with neuromodulators and light-based treatments to maintain elasticity and support collagen in younger patients.

  • Mid-life rejuvenation plan: Pair Sofwave with fillers, collagen biostimulators, and pigment treatments to address volume, texture, and laxity holistically.

  • GLP-1 weight loss program: Integrate Sofwave with muscle-toning EMS devices and body contouring technologies to support overall shape and skin quality as weight decreases.

  • Post-surgery maintenance package: Offer Sofwave at defined intervals after surgical lifting to maintain skin integrity and extend the perceived lifespan of surgical results.

By framing Sofwave as one step in a structured skin health journey, clinics can increase multi-modality conversion, stabilize cash flow, and reduce dependence on single-procedure revenue.

Data-Driven Management: Tracking KPIs for Sofwave Success

To truly leverage the Sofwave ultrasound device trend, clinics must manage it like a business line. Key performance indicators should include:

  • Monthly treatment volume by area (face, neck, body).

  • Utilization rate (device use hours per day, days per week).

  • Revenue per device hour and revenue per patient.

  • Conversion rate from consultation to Sofwave treatment.

  • Package completion rate and repeat treatment rate.

  • Patient satisfaction scores and review volume mentioning Sofwave.

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Data-driven management allows you to identify bottlenecks such as underperforming providers, weak consultation scripts, or poor campaign targeting. It also allows you to experiment with pricing structures, package design, and marketing messages while monitoring the impact.

Regulatory, Ethical, and Clinical Safety Considerations

Even when using an FDA-cleared device with a strong safety profile, clinics must maintain robust ethical and regulatory standards. That includes:

  • Accurate, non-misleading advertising that avoids exaggerated promises or altered images.

  • Clear, documented informed consent that covers expected outcomes, timelines, and possible adverse events.

  • Honest discussion about the degree of lifting achievable with Sofwave compared with surgical face and neck lifts.

  • Culture of incident reporting and continuous improvement, with staff empowered to flag concerns.

A reputation for safety and transparency not only protects patients but also establishes the clinic as a trusted local authority in non-surgical aesthetics.

Future Trends: Where the Sofwave Ultrasound Market Is Heading

Looking ahead, several trends are likely to shape how clinics can continue to benefit from Sofwave and similar ultrasound devices:

  • Broader indications: Expanded approvals for body areas and issues such as cellulite appearance will grow the addressable patient base.

  • Treatment personalization: Protocols may become more personalized based on age, skin type, collagen status, and lifestyle factors such as weight loss trajectory.

  • Multi-modality protocols: Guidelines and clinical data will increasingly support protocolized combinations of Sofwave with RF microneedling, injectable biostimulators, and regenerative treatments.

  • AI-supported scheduling and pricing: Data-driven algorithms will help clinics set dynamic pricing, identify underutilized device time, and target high-lifetime-value patients for Sofwave promotions.

  • Preventative aesthetics normalization: As prejuvenation becomes mainstream, non-invasive ultrasound tightening may shift from “fixing a problem” to “maintaining a standard,” driving ongoing demand.

Clinics that stay ahead of these trends, invest in ongoing training, and continuously evaluate patient feedback will remain competitive as the market evolves.

Practical FAQs on Leveraging Sofwave for Clinic Growth

Q1: What is the primary focus of Sofwave Ultrasound Device 2022 for clinics?
A1: The focus is on enabling clinics to grow safely and profitably with noninvasive ultrasound treatments, high patient satisfaction, and efficient device management through trusted vendors like ALLWILL.

Q2: How can clinics ensure safe adoption of Sofwave in 2022?
A2: Clinics should follow manufacturer protocols, verify device maintenance through Smart Center inspections, and leverage MET for trained technicians to minimize risk and ensure consistent results.

Q3: What strategies boost profitability when using Sofwave in 2022?
A3: Implement bundled treatment packages, transparent pricing, streamlined scheduling, and ongoing staff training via ALLWILL’s trainer network to increase utilization and patient retention.

Q4: Why is device refurbishment and maintenance important for profitability?
A4: Regular refurbishment and certification help extend device life, reduce downtime, and lower total cost of ownership while maintaining high treatment quality.

Q5: How can clinics scale safely with Sofwave in 2022?
A5: Scale through validated workflows, data-driven performance tracking, and access to refurbished devices or upgrades via ALLWILL without costly service contracts.

Q6: What role does vendor management play in growth?
A6: Vendor management ensures access to vetted technicians, transparent pricing, and reliable warranty support, reducing operational risk as clinics expand.

Q7: How does ALLWILL support clinics adopting Sofwave?
A7: ALLWILL offers brand-agnostic consultations, new and refurbished devices, trade-up options, and a comprehensive support network for training and maintenance.

Q8: What should clinics ask before purchasing Sofwave devices?
A8: Ask about total cost of ownership, refurbishment programs, technician certification, warranty terms, and integration with existing equipment and patient flow.

Conversion Funnel: Turning Interest in Sofwave Into Sustainable Growth

Clinics can think about Sofwave growth in three stages.

At the awareness stage, use educational content, social media campaigns, and patient stories to introduce Sofwave as a modern, non-invasive solution for skin tightening and GLP-1 related skin laxity. Focus on explaining how ultrasound works, why mid-dermal targeting matters, and what kind of improvement is realistic.

At the consideration stage, refine consultations to connect patient concerns to a clear Sofwave treatment plan that may include combined modalities. Use imaging, tactile examination, and a structured explanation of timelines and outcomes, then present package options that match both clinical needs and budget.

At the decision and retention stage, follow up consistently after treatments, track satisfaction and visible changes, and invite patients to consider maintenance and complementary procedures that support long-term skin health. By treating Sofwave as a relationship-building tool rather than a one-time transaction, clinics can transform the 2022 Sofwave ultrasound device trend into a durable engine of safe, profitable growth.

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(c) Limited Warranties, If Any.

(i) If the Quote expressly states that the Equipment has a warranty for a certain time (a “Warranty Period”), then MRP warrants that the Equipment shall be in good working order under normal use for the Warranty Period, which Warranty Period shall commence from the date of delivery to Buyer (the “Delivery Date”), unless otherwise approved by an MRP Officer in writing, except for the following: (A) New (not used or pre-owned) Equipment that is to be serviced by MRP: if the Quote is silent, warranted to be in good working order under normal use for one hundred eighty (180) days from the Delivery Date; (B) Used Equipment sold refurbished by MRP: if the Quote is silent, warranted to be in good working order under normal use for thirty (30) days from the Delivery Date; (C) Consumable/disposable Equipment: if the Quote is silent, warranted to have been shipped from MRP in functional condition, and no additional warranty shall apply; no service shall be provided either. These items should be inspected for obvious damage, subject to Section 6 and 8(e), and MRP’s obligation under this warranty and this Section 8(c)(i)(C) is limited to replacement of the Equipment; and (D) New (not used or pre-owned) Equipment that is to be serviced by the manufacturer: if the Quote is silent, MRP makes no warranty for any such Equipment. Buyer’s sole warranty for any such Equipment, if any, shall be the original manufacturer’s warranty, which MRP agrees to pass on to Buyer, as applicable. (ii) For the limited warranties of Section 8(c)(i), including exceptions (A) and (B), but not (C) or this (D), Buyer is entitled to telephone, e-mail and video technical assistance and, subject to Sections 8(d) and 8(e), repair or replacement of such Equipment, in MRP’s sole discretion, should the Equipment become inoperative through normal use during the Warranty Period. Loaner equipment is not provided, but if so arranged by MRP, Buyer shall pay MRP the cash list price of any unreturned loaner equipment provided by MRP within seven (7) days of a written demand from MRP. (iii) Repair or replacement under any limited warranty of Equipment may be with parts or products that are new, used or refurbished, carrying the same limited warranty for the remaining term of the original item. Repairs or replacements shall not interrupt, extend or prolong the term of the warranty. (iv) For Services purchased under this Agreement, MRP warrants that the Services shall be performed using competent personnel in a professional manner in accordance with generally recognized industry standards for similar services. Subject to Sections 6 and 8(e) herein, if any Service was not performed in accordance with the aforementioned warranty, then MRP shall, in its sole discretion, either (A) repair or re-perform the applicable Service, or (B) credit or refund the price of such Service at the pro rata contract rate.

(d) Exclusions. MRP reserves the right, without liability, to void all warranties and remedies, including any obligation to service, repair, replace or otherwise remedy defects, errors or failures of the Equipment due to the occurrence of any of these events, and MRP shall be in no way responsible for: (i) handling, maintenance or use in a manner that is inconsistent with and/or contrary to the original manufacturer’s or MRP’s recommended procedures and/or instructions, including, without limitation, use of or with an unauthorized third-party good or part; (ii) any failure or damage resulting from negligence, alteration, modification or relocation of the Equipment by Buyer, its employees, agents or representatives; (iii) attempted or actual unauthorized dismantling, disassembling, service, repair, addition or change of the Equipment, including, without limitation, changing the serial number or shot count; (iv) abnormal wear and tear, including, without limitation, use under abnormal conditions (e.g., unclean, dusty, or exposure to extreme electromagnetic radiation, temperature or humidity); or (v) damage or failure of the Equipment due to a Force Majeure Event or a problem in the premises of the Equipment. In any of the above situations, or for any Equipment that has no warranty, MRP has sole discretion to service the Equipment, at Buyer’s expense, at MRP’s then-in-effect rates for service, labor, travel, shipping and materials.

(e) Notice and Inspection. The limited warranties contained in this Section 8 are made on condition that immediate written notice of any noncompliance with the Equipment’s and/or the Service’s warranty be given to MRP, and provided that MRP’s inspection reveals that Buyer’s claim is valid under the terms of such warranty.

        9.  DISCLAIMERS; NO OTHER WARRANTY. EXCEPT TO THE EXTENT AS PROVIDED IN SECTION 8(c)(i)(D), BUYER ACKNOWLEDGES THAT MRP IS NOT BOUND BY ANY WARRANTY THAT MAY BE SET FORTH IN A MANUFACTURER’S WRITTEN MATERIALS THAT WOULD HAVE APPLIED HAD BUYER PURCHASED THE EQUIPMENT DIRECTLY FROM THE MANUFACTURER IN ITS UNUSED STATE. BUYER ACKNOWLEDGES THAT BUYER HAS NOT RELIED UPON ANY WARRANTY OTHER THAN AS SET FORTH IN THIS AGREEMENT. IN ADDITION, BUYER ALSO HEREBY ACKNOWLEDGES AND AGREES THAT ANY ORAL OR WRITTEN STATEMENTS CONCERNING USE AND REGULATION OF MEDICAL DEVICES SOLD BY MRP ARE AND SHALL BE CONSTRUED AS FOR INFORMATIONAL PURPOSES ONLY AND WITHOUT WARRANTY OR ASSURANCE BY MRP AS TO THEIR ACCURACY OR VALIDITY. MRP ALSO HEREBY DISCLAIMS ANY AND ALL WARRANTIES REGARDING OTHER MEDICAL CARE OR HELP, INCLUDING THE SELECTION OF AESTHETIC AND MEDICAL PROCEDURES AND PRODUCTS FOR, OR CARE OF, PATIENTS. THE LIMITED WARRANTIES OF THIS AGREEMENT, IF APPLICABLE TO ANY EQUIPMENT OR SERVICE FURNISHED UNDER THIS AGREEMENT, CONSTITUTE THE ONLY WARRANTIES MADE WITH RESPECT TO THE EQUIPMENT AND/OR SERVICE AND ANY DEFECT, DEFICIENCY OR NONCONFORMITY. TO THE EXTENT PERMITTED BY LAW, SUCH WARRANTY IS IN LIEU OF ALL OTHER WARRANTIES, EXPRESS OR IMPLIED BY LAW, COURSE OF DEALING, COURSE OF PERFORMANCE, USAGE OF TRADE OR OTHERWISE, INCLUDING, BUT NOT LIMITED TO, ANY EXPRESS OR IMPLIED WARRANTY OF MERCHANTABILITY, TITLE, NONINFRINGEMENT OR FITNESS FOR A PARTICULAR PURPOSE.

        10.  LIMITATION OF LIABILITY. NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THIS AGREEMENT, UNDER NO CIRCUMSTANCES SHALL MRP BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR SPECIAL DAMAGES, ARISING FROM, RELATED TO OR CAUSED, DIRECTLY OR INDIRECTLY, WHETHER FORESEEABLE OR NOT, BY THE EQUIPMENT AND/OR THE SERVICES, THE USE OR INABILITY TO USE THE EQUIPMENT, THE RESULTS GENERATED FROM THE EQUIPMENT AND/OR THE SERVICES, THIS AGREEMENT, ANY OTHER ACT OR OMISSION OF MRP, OR BASED UPON ANY OTHER LEGAL THEORY. IN NO EVENT SHALL MRP BE LIABLE FOR ANY LOSSES OF REVENUE, USE, BUSINESS OPPORTUNITY, PROFIT, SAVINGS OR ANY OTHER DAMAGES DUE TO ANY CAUSE WHATSOEVER, EVEN IF MRP OR ITS AGENTS HAS BEEN ADVISED OF THE POSSIBILITY THEREOF. THE FOREGOING IS A SEPARATE, ESSENTIAL TERM OF THIS AGREEMENT, AND SHALL BE EFFECTIVE UPON THE FAILURE OF ANY REMEDY, EXCLUSIVE OR NOT. IN NO EVENT WILL MRP’S TOTAL LIABILITY UNDER THIS AGREEMENT EXCEED THE PURCHASE PRICE ACTUALLY PAID TO MRP BY BUYER FOR THE EQUIPMENT AND/OR THE SERVICES GIVING RISE TO THE CLAIM FOR WHICH DAMAGES ARE BEING SOUGHT. NO SUIT OR ACTION MAY BE BROUGHT BY BUYER, ITS SHAREHOLDERS, DIRECTORS, MANAGERS, EMPLOYEES OR AGENTS FOR ANY BREACH OF THIS AGREEMENT MORE THAN ONE (1) YEAR AFTER THE ACCRUAL OF SUCH CAUSE OF ACTION. IT IS AGREED THAT MRP’S LIABILITY IS SO LIMITED. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, BUYER ASSUMES ALL RISK AND LIABILITY FOR THE RESULTS OBTAINED BY THE USE OF ANY EQUIPMENT IN THE PRACTICE OF ANY PROCESS, WHETHER IN TERMS OF OPERATING COSTS, GENERAL EFFECTIVENESS, SUCCESS OR FAILURE, AND REGARDLESS OF ANY ORAL OR WRITTEN STATEMENTS MADE BY MRP, BY WAY OF TECHNICAL ADVICE OR OTHERWISE, RELATED TO THE USE OF THE EQUIPMENT.

        11.  BUYER’S REPRESENTATIONS AND WARRANTIES. Buyer represents and warrants to MRP that: (a) Buyer is duly organized, validly existing, and in good standing in the jurisdiction of Buyer’s formation; (b) Buyer is duly qualified to do business and is in good standing in every jurisdiction in which such qualification is required; (c) Buyer has the full right, power, and authority to enter into this Agreement and to perform Buyer’s obligations under this Agreement; (d) the execution of this Agreement by the person whose signature is set forth at the end hereof has been duly authorized by all necessary corporate action of Buyer; (e) when executed and delivered by each of MRP and Buyer, this Agreement will constitute the legal, valid and binding obligation of Buyer, enforceable against Buyer in accordance with its terms; (f) Buyer is in compliance with all applicable laws relating to this Agreement, the Equipment and the operation of Buyer’s business; (g) Buyer is not insolvent and is paying all of its debts as they become due; and (h) all financial information that Buyer has provided to MRP is true and accurate and fairly represents Buyer’s financial condition.

        12. PROPRIETARY RIGHTS.

(a) Ownership. No sale shall be construed as granting to Buyer any license or other right in, or to, any of MRP’s (i) patents; (ii) trademarks; (iii) internet domain names, whether or not trademarks, registered by any authorized private registrar or governmental authority, web addresses, web pages, websites and URLs; (iv) works of authorship, expressions, designs and design registrations, whether or not copyrightable, including copyrights and copyrightable works, software and firmware, technical data, data files, and databases and other specifications and documentation; (v) trade secrets; (vi) environmental or other testing applicable to the Equipment and/or the Services; and (vii) industrial and other intellectual property rights, and all rights, interests, and protections that are associated with, equivalent or similar to, or required for the exercise of, any of the foregoing, however arising, in each case whether registered or unregistered and including all registrations and applications for, and renewals or extensions of, such rights or forms of protection pursuant to the laws of any jurisdiction throughout in any part of the world (collectively, the “Intellectual Property Rights”).

(b) Prohibited Acts. Buyer shall not (i) take any action that might interfere with any of MRP’s rights in or to Intellectual Property Rights, including MRP’s ownership or exercise thereof; (ii) challenge any right, title, or interest of MRP in or to the Intellectual Property Rights; (iii) make any claim or take any action adverse to MRP’s ownership of the Intellectual Property Rights; (iv) register or apply for registrations, anywhere in the world, for MRP’s trademarks or any other trademark that is similar to MRP’s trademarks or that incorporates MRP’s trademarks in whole or in confusingly similar part; (v) use any mark, anywhere that is confusingly

similar to MRP’s trademarks in whole or in confusingly similar part; (vi) engage in any action that tends to disparage, dilute the value of or reflect negatively on the Equipment and/or the Services or any of MRP’s trademarks; (vii) misappropriate any of MRP’s trademarks for use as a domain name without prior written consent from MRP; or (viii) alter, obscure or remove any of MRP’s trademarks, or trademark or copyright notices or any other proprietary rights notices placed on the

Equipment, marketing materials or other materials that MRP may provide.

        13.  CONFIDENTIAL INFORMATION. Without the prior written consent of MRP,Buyer, directly or indirectly, shall not disclose (and will direct its directors, shareholders, employees and agents not to disclose) any Confidential Information. The term “Confidential Information” means any information of or relating to MRP or the Equipment and/or the Services not generally known to the public (other than as a result of disclosure in violation of this Agreement) in spoken, printed, electronic or any other form or medium, including, but not limited to, business processes, practices, methods, policies, plans, publications, documents, research, operations, services, strategies, techniques, agreements, contracts, transactions, potential transactions, know-how, trade secrets, databases, manuals, records, supplier information, financial information, accounting information, legal information, marketing information, pricing information, payroll information, personnel information, and supplier lists.

        14.  NON-SOLICITATION. Buyer agrees not to solicit or hire any personnel of MRP involved with the delivery of the Services during the provision of such Services and for twelve (12) months after the completion of such Services; provided, however, that Buyer may hire individuals employed by MRP who, without other solicitation, respond to advertisements or solicitations aimed at the general public.

        15.  EQUITABLE REMEDIES. Buyer acknowledges and agrees that (a) a breach or threatened breach by Buyer of any of its obligations under Sections 13 or 14 would give rise to irreparable harm to MRP for which monetary damages would not be an adequate remedy and (b) in the event of a breach or a threatened breach by Buyer of any such obligations, MRP shall, in addition to any and all other rights and remedies that may be available to MRP at law, at equity, or otherwise in respect of such breach, be entitled to equitable relief, including a temporary restraining order, an injunction, specific performance, and any other relief that may be available from a court of competent jurisdiction, without any requirement to post a bond or other security, and without any requirement to prove actual damages or that monetary damages will not afford an adequate remedy. Buyer agrees that Buyer will not oppose or otherwise challenge the appropriateness of equitable relief or the entry by a court of competent jurisdiction of an order granting equitable relief, in either case, consistent with the terms of this Section 15.

        16.  INDEMNIFICATION. Buyer agrees to indemnify, defend and hold harmless MRP and its directors, shareholders, employees and agents (collectively, “MRP Indemnitees”) against any liability, damage, loss or expense incurred by or imposed in connection with any claims, suits, actions, demands or judgments arising out of (a) any breach or non-fulfillment of any representation, warranty or covenant set forth in this Agreement by Buyer or its directors, managers, employees or agents (collectively, “Buyer’s Agents”); (b) any negligent act or omission or willful misconduct of Buyer or Buyer’s Agents in connection with this Agreement; (c) any bodily injury, death of any person or damage to real or tangible personal property caused by Buyer or Buyer’s Agents, including the use of unauthorized parts in or service of the Equipment; (d) any failure by Buyer or Buyer’s Agents to comply with any applicable laws; (e) any fraud or other intentional acts by Buyer or Buyer’s Agents; and (f) the use or operation of the Equipment, including, without limitation, any medical and/or surgical procedures performed by Buyer, and any of Buyer’s Agents, using the Equipment unless said damages are determined by a court of competence jurisdiction to be solely by the gross negligence of MRP or solely as result of a breach by MRP of the limited warranties contained herein.

        17.  DEFAULTS; REMEDIES. Notwithstanding anything herein to the contrary, should Buyer fail to pay for the order or any other amount, in whole or in part, when due or perform its other obligations under this Agreement or as otherwise mutually agreed in writing between Buyer and MRP (each, a “Default”), then MRP may take any and all actions available under law or equity to collect said amounts with a ten (10) day prior written notice, including, but not limited to, enforcing its security interest, accelerating the payment of and declaring immediately due and payable any unpaid balance of the order, referral to outside collection agencies and/or commencement of legal action. MRP’s rights shall be cumulative, and it shall not be required to have attempted to realize upon to the Equipment before taking any other collection actions. MRP may require that Buyer assemble and return any or all of the Equipment to MRP and, in the event Buyer fails to return such Equipment peaceably, enter upon the premises where such Equipment is located, with or without legal process, and repossess such Equipment. Upon a Default, Buyer agrees to pay upon MRP’s demand: (i) all costs and expenses incurred by MRP or its assignee in connection with the enforcement of any remedies, including all expenses incurred in connection with the return, sale, release or other disposition of the Equipment, including attorneys’ fees and other costs incurred by MRP or its assignee in enforcing or defending its rights and remedies under this Agreement and any other written agreement between Buyer and MRP.

        18.  COMPLIANCE WITH LAWS. Buyer shall (a) carry out the transactions contemplated by this sale and deal with the Equipment in conformity with all applicable laws, rules and regulations of all government authorities, including, without limitation, export laws, (b) obtain all permits and licenses required in connection with the purchase, shipment, installation or use of the Equipment, and (c) be solely responsible to fully understand and comply with laws, rules and regulations. Any information provided is as a convenience only.

        19.  FURTHER ASSURANCES. Upon MRP’s reasonable request, Buyer shall, at its sole cost and expense, execute and deliver all such further documents and instruments, and take all such further acts, necessary to give full effect to this Agreement.

        20.  ASSIGNMENT; SUCCESSORS AND ASSIGNS. Buyer cannot delegate any duties nor assign any rights or claims under this Agreement without MRP’s prior written consent, and any such attempt or assignment shall be void. In the event that Buyer finances its acquisition of any Equipment with a third party, Buyer may direct MRP to transfer title of such Equipment to such third-party financing company, with all remaining terms and conditions of this Agreement remaining in full force and effect. This Agreement is binding on and inures to the benefit of the parties to this Agreement and their respective permitted successors and permitted assigns.

        21.  NO THIRD-PARTY BENEFICIARIES. Subject to Section 16, this Agreement benefits solely the parties to this Agreement and their respective permitted successors and assigns, and nothing in this Agreement, express or implied, confers on any other person any legal or equitable right, benefit, or remedy of any nature whatsoever under or by reason of this Agreement.

        22.  GOVERNING LAW; VENUE. The application of the UN Convention on Contracts for the International Sale of Goods is expressly excluded. The parties agree that any and all claims, demands, disagreements, controversies or disputes arising out of or relating to this Agreement and any agreement or document delivered in connection herewith (collectively, “Claims”) shall be governed by and construed in accordance with the laws of the State of Utah and adjudicated exclusively in the state and federal courts located in or nearest to Summit County, Utah, which courts shall have the sole and exclusive jurisdiction and venue for adjudication of all Claims. The parties hereby agree upon, consent and stipulate to the jurisdiction and venue of the aforementioned courts for the adjudication of all Claims, to the exclusion of all other courts, forums and venues whatsoever.

        23.  NON-DISPARAGEMENT. Buyer shall not disparage MRP or MRP’s trademarks, websites, products or services, or display any such items in a derogatory or negative manner on any website or in any public forum or press release.

        24.  NOTICES. Any notice, demand, or communication required, permitted or desired to be given hereunder shall be deemed effectively given when personally delivered, when sent by electronic means, when received by overnight courier, or when mailed by prepaid, certified or registered mail, return receipt requested, addressed to the other party at its address set forth on the Quote or to such other address that the receiving party may designate from time to time in accordance with this Section 25.

        25.  PUBLIC ANNOUNCEMENTS. Unless otherwise stated herein, neither party shall issue a press release or otherwise advertise, make a public statement or disclose to any third-party information pertaining to the relationship arising under this Agreement, the existence or terms of this Agreement, the underlying transactions between MRP and Buyer or agent for Buyer or refer to the other party in relation to this Agreement without the other party’s prior written approval.

        26.  ENTIRE AGREEMENT; ADDITIONAL OR INCONSISTENT TERMS. Subject to Section 32, this Agreement constitutes the sole and entire agreement between the parties hereto relating to the subject matter hereof, and any unincorporated representation, affirmation of fact, course of prior dealings, promise or condition in connection therewith, or usage of the trade, shall not be binding on either party. Terms and conditions set forth which differ from, conflict with or are not included in this Agreement shall not be part of any agreement between MRP and Buyer unless both parties specifically accept such terms and conditions in writing.

        27.  WAIVER. No waiver under this Agreement is effective unless it is in writing and signed by the party waiving its right. Any waiver authorized on one occasion is effective only in that instance and only for the purpose stated and does not operate as a waiver on any future occasion. None of the following constitutes a waiver or estoppel of any right, remedy, power, privilege or condition arising from this Agreement: any failure or delay in exercising any right, remedy, power or privilege or in enforcing any condition under this Agreement; or any act, omission or course of dealing between the parties.

        28.  SURVIVAL. Subject to the limitations and other provisions of this Agreement, the representations and warranties of Buyer contained herein shall survive the expiration or earlier termination of this Agreement for a period of twelve (12) months after such expiration o termination and (b) this Section 29 and Sections 10, 12, 13, 14, 15, 16, 17, 21, 22, 23, 24, 26, and 32 of this Agreement, as well as any other provision that, in order to give proper effect to its intent, should survive such expiration or termination, shall survive the expiration or earlier termination of this Agreement. All other provisions of this Agreement shall not survive the expiration or earlier termination of this Agreement.

        29.  RELATIONSHIP OF PARTIES. Nothing in this Agreement creates any agency, joint venture, partnership or other form of joint enterprise, employment or fiduciary relationship between the parties. Neither party has any express or implied right or authority to assume or create any obligations on behalf of or in the name of the other party or to bind the other party to any contract, agreement or undertaking with any third party.

        30.  HEADINGS. The headings in this Agreement are for reference only and do not affect the interpretation of this Agreement.

        31.  ORDER OF PRECEDENCE. In the event of conflict between the Quote, a written agreement by MRP, and these Terms, the order of priority shall be: (1) the written

agreement by MRP, if only if executed by an MRP Officer, (2) the Quote and (3) these Terms, and only to the extent of the direct conflict. Notwithstanding the foregoing, MRP shall not be bound by, and specifically objects to, any terms, conditions or other provisions, both written and oral, which are different from, in addition to or inconsistent with the provisions of this Agreement which are set forth in any purchase order, receipt, acceptance, confirmation, correspondence or otherwise of, or by, Buyer. Fulfillment of Buyer’s order shall not constitute acceptance of any of Buyer’s terms and conditions and does not serve to modify or amend the terms and conditions contained herein.

        32.  SEVERABILITY. If any part of this Agreement is held to be void, illegal or unenforceable, then it shall be deemed to be severed from this Agreement and the remaining provisions shall continue in full force and effect; provided, however, that if any fundamental term or provision of this Agreement is held to be void, illegal or unenforceable, the remainder of this Agreement shall be unenforceable. Upon a determination that any term or provision is void, illegal or unenforceable, the parties shall negotiate in good faith to modify this Agreement to effect the original intent of the parties as closely as possible in order that the transactions contemplated hereby be consummated as originally contemplated to the greatest extent possible.