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How can clinics choose the 2023 ALMA BEAUTY REJUVE device to win in data-driven medical aesthetics?

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Global demand for non-surgical skin rejuvenation has surged, and devices like the 2023 ALMA BEAUTY REJUVE are becoming critical infrastructure for growth-focused clinics. Properly deployed, this device helps practitioners deliver predictable results, protect margins, and scale services with confidence.

How is the current skin rejuvenation market creating both opportunities and pressure?

According to multi-country aesthetics market reports, the global aesthetic medicine market exceeded 80 billion USD in 2023 and is expected to maintain high single‑digit annual growth, driven primarily by non‑invasive procedures such as skin rejuvenation and pigment correction. In many regions, non‑surgical procedures already account for more than 70% of all aesthetic treatments performed, outpacing surgical growth every year. At the same time, patient expectations are rising; consumers compare before‑and‑after photos, clinic reviews, and device brands before booking, and increasingly ask what technology is behind each treatment. For clinics, this means that choosing and operating a platform like ALMA BEAUTY REJUVE is no longer just an equipment decision but a central part of their commercial strategy.

Clinics also face margin pressure from discount platforms and aggressive local competitors who compete mainly on price. Without efficient, high‑utilization devices, it becomes difficult to keep per‑treatment cost low while maintaining safety and quality. Fragmented supply, uncertain second‑hand quality, and service downtime further erode profitability, especially for small and mid‑sized practices. This is where solution‑driven partners like ALLWILL, with its Smart Center, Lasermatch inventory platform, and MET vendor management system, help practitioners make data‑backed decisions on devices such as ALMA BEAUTY REJUVE and manage them efficiently across their lifecycle.

What pain points are clinics facing when investing in skin rejuvenation devices?

Many clinics report three recurring pain points when introducing or upgrading skin rejuvenation platforms:

  • Unclear ROI and utilization.

  • Technical complexity and staff training.

  • Hidden lifecycle costs and downtime.

First, ROI calculations are often based on optimistic assumptions rather than hard data. Treatment menus are expanded, but clinics may underestimate the ramp‑up time needed to fill new appointment slots, or the number of sessions required for visible results with older IPL systems. Devices like ALMA BEAUTY REJUVE, which use advanced Dye‑PL and AFT technologies to achieve improvements in fewer treatments, directly impact revenue per patient and lifetime value. ALLWILL’s brand‑agnostic consultations and Lasermatch inventory data help quantify expected utilization and realistic payback periods before clinics commit capital, reducing investment risk.

Second, operators struggle with inconsistent protocols and staff turnover. Traditional IPL platforms often require a steep learning curve and manual parameter fine‑tuning, which increases the risk of inconsistent outcomes, especially across different Fitzpatrick skin types. ALMA BEAUTY REJUVE’s user‑friendly interface, ergonomic applicators, and patented SHR‑based approach simplify parameter selection and broaden delegable tasks to trained staff. Through ALLWILL’s MET system, clinics can connect with vetted trainers and biomedical technicians to standardize protocols and minimize variability between operators.

Finally, hidden costs—downtime, repairs, consumables, and recertification—are a major concern in B2B medical aesthetics. Clinics that buy devices without structured vendor management or refurbishment standards face unpredictable service interruptions and expensive OEM contracts. ALLWILL’s Smart Center processes inspection, repair, and refurbishment for devices like ALMA BEAUTY REJUVE under rigorous quality standards, allowing clinics to choose between new and refurbished options and maintain uptime without locking into inflexible service contracts.

How do traditional IPL and RF solutions fall short compared with ALMA BEAUTY REJUVE?

Legacy IPL systems were designed as versatile “one‑box” solutions but often suffer from limited safety margins on darker skin, higher risk of post‑inflammatory hyperpigmentation, and modest comfort levels. Many of these platforms require higher fluence to achieve results, increasing the chance of adverse events and limiting their applicability to lighter skin types. This restricts clinic reach in diverse markets and complicates marketing promises about inclusivity and safety.

Traditional standalone RF devices, on the other hand, excel at collagen stimulation and skin tightening but are less efficient at treating pigment and vascular lesions in a single integrated protocol. Clinics relying only on RF or basic IPL must stack multiple devices or treatments to address tone, texture, and redness, which raises capex and operating complexity. ALMA BEAUTY REJUVE integrates Alma’s Dye‑PL, AFT, and SHR technologies into a single system, targeting multiple chromophores and lesion types with fewer passes and improved comfort. The result is a more holistic and efficient platform that better matches current patient expectations for multi‑concern treatments within a single session.

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From a workflow standpoint, many older platforms lack intuitive interfaces, guided presets, or ergonomic handpieces, which prolong treatment times and fatigue staff. ALMA BEAUTY REJUVE’s lightweight applicators and touch‑screen interface streamline settings selection, while SHR‑style in‑motion delivery can reduce operator stress and improve patient comfort. When combined with ALLWILL’s training and lifecycle management support, clinics can migrate away from legacy technology without disrupting service continuity.

What core capabilities make the 2023 ALMA BEAUTY REJUVE device a strategic asset?

ALMA BEAUTY REJUVE is a professional skin rejuvenation platform built around Alma’s Dye‑PL and AFT (Advanced Fluorescence Technology) light‑based technologies, enhanced by SHR safety concepts. It is designed for high‑efficiency treatments across a wide range of pigmented and vascular indications, including photodamage, age spots, telangiectasia, and uneven tone, and is used in thousands of clinics worldwide.

Key technical features include:

  • Dye‑PL technology, which narrows and optimizes the emission spectrum to target pigmentation and vascular lesions more selectively while maintaining the cost‑effectiveness of pulsed light.

  • AFT technology, which converts unused short‑wavelength light into the therapeutic spectrum, improving penetration and allowing lower fluence for similar or better results, thereby enhancing safety and patient comfort.

  • Applicator portfolio (DYE‑SR, DYE‑VL, and additional NIR and SHR applicators in compatible configurations) allowing tailored treatments for light and dark skin, and for tightening and contouring as complementary procedures.

The platform is portable (around 40 kg), features a large color touch screen, and has long‑life consumables designed to maximize ROI and minimize per‑treatment cost. For clinics working with ALLWILL, these technical capabilities are integrated into a broader ecosystem: device sourcing via Lasermatch, inspection and refurbishment via the Smart Center, and field support and training via the MET network. That combination transforms ALMA BEAUTY REJUVE from a standalone device into a scalable, data‑driven growth engine for medical aesthetics businesses.

Which advantages does ALMA BEAUTY REJUVE offer compared with traditional solutions?

Solution advantage overview table

Dimension Traditional IPL / RF only ALMA BEAUTY REJUVE with ALLWILL support
Indication coverage Often limited to basic pigment or general rejuvenation; vascular lesions and darker skin treated cautiously. ​ Targets pigment and vascular lesions with Dye‑PL and AFT, designed for broader skin type coverage including darker tones.
Treatment efficiency Higher number of sessions often required; longer chair time per session. ​ Fewer sessions to visible improvement and optimized passes using Dye‑PL and SHR‑inspired delivery.
Safety and comfort Higher fluence requirement may increase risk of adverse events and discomfort, especially on higher Fitzpatrick types. ​ Lower effective fluence, even energy distribution, and motion‑based delivery enhance safety and comfort.
Usability Smaller screens, less intuitive interfaces, heavier handpieces that fatigue staff. ​ Large touch screen, ergonomic lightweight applicators, faster learning curve.
Device lifecycle Ad‑hoc service, variable quality in second‑hand market, costly OEM contracts. ALLWILL Smart Center inspection, repair, and refurbishment; flexible trade‑up programs without heavy service contracts. ​
Capital strategy One‑off purchases without data‑driven utilization planning. ​ Brand‑agnostic consultations and Lasermatch inventory data to model ROI, utilization, and upgrade paths. ​

This table shows that ALMA BEAUTY REJUVE delivers not only clinical benefits but also operational, financial, and strategic advantages when combined with ALLWILL’s ecosystem.

How can clinics implement ALMA BEAUTY REJUVE step by step?

A practical rollout of ALMA BEAUTY REJUVE in 2023–2024 can be broken into six steps:

  1. Demand and ROI assessment

    • Analyze existing patient database to quantify demand for pigment, redness, and overall rejuvenation services, segmenting by age, skin type, and spending behavior.

    • Work with ALLWILL consultants to model per‑treatment pricing, expected monthly utilization, and payback period using historical and benchmark data.

  2. Device sourcing and configuration

    • Use ALLWILL’s Lasermatch platform to compare new and refurbished ALMA BEAUTY REJUVE options, including applicator configurations aligned with target indications.​

    • Confirm power requirements, room layout, and workflow integration to avoid downtime during installation.​

  3. Installation, testing, and training

    • Coordinate delivery, acceptance testing, and baseline performance validation through ALLWILL’s Smart Center and vetted MET technicians.​

    • Conduct initial and advanced training for physicians and therapists, using standardized protocols tailored to local demographics and clinic positioning.​

  4. Protocol design and pricing strategy

    • Build clear treatment packages (e.g., 3‑ to 5‑session protocols for pigment and vascular concerns) with defined intervals and photo documentation before and after each cycle.

    • Align pricing with perceived value and local competition, and create membership or subscription models to encourage long‑term maintenance plans.

  5. Marketing and patient education

    • Update website and in‑clinic materials to highlight the ALMA BEAUTY REJUVE brand, its Dye‑PL and AFT technologies, and suitability for different skin types, while avoiding overpromising.

    • Use high‑quality before‑and‑after images, FAQs, and staff testimonials to address patient concerns about safety, pain, and downtime.

  6. Performance monitoring and lifecycle management

    • Track key metrics such as device utilization hours per week, no‑show rates, conversion from consultation to treatment, and revenue per treatment room.

    • Leverage ALLWILL’s Smart Center and MET network for preventive maintenance, calibration, and rapid repairs, and periodically review trade‑up opportunities based on utilization data and emerging technologies.​

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By following these steps, clinics can reduce implementation risk and systematically integrate ALMA BEAUTY REJUVE into their business model rather than treating it as an isolated purchase.

What typical user scenarios show the impact of ALMA BEAUTY REJUVE with ALLWILL?

Scenario 1: Urban dermatology clinic expanding non‑invasive services

  • Problem: A busy dermatology clinic wants to expand non‑invasive revenue but is limited by an aging IPL system that struggles with darker skin and requires many sessions for modest improvement.​

  • Traditional approach: The clinic either turns away higher Fitzpatrick types or uses conservative settings that deliver underwhelming results, leading to lukewarm reviews and low package renewal rates.​

  • After using ALMA BEAUTY REJUVE: With Dye‑PL and AFT, the clinic deploys more targeted protocols, reducing the average number of sessions per treatment plan while safely addressing a broader range of skin tones and mixed vascular‑pigment concerns.

  • Key benefits: Revenue per hour improves, patient satisfaction and online reviews increase, and the clinic becomes known for inclusive, technology‑driven care, supported by ALLWILL’s training and proactive maintenance to minimize downtime.​

Scenario 2: New medical spa balancing budget and technology

  • Problem: A new medical spa wants a recognizable, high‑performance skin rejuvenation brand but must control upfront capex and avoid unexpected service costs.

  • Traditional approach: The spa considers low‑cost, generic IPL devices with limited clinical data and uncertain support, creating long‑term risk for both outcomes and compliance.

  • After using ALMA BEAUTY REJUVE: Through ALLWILL’s Lasermatch platform, the spa sources a refurbished ALMA BEAUTY REJUVE unit fully inspected and refurbished in the Smart Center, with clear performance benchmarks and warranty options.​

  • Key benefits: The spa launches with a globally recognized platform at a lower upfront investment, backed by vendor‑managed servicing and upgrade paths, while still delivering efficient pigment and vascular treatments that match patient expectations.

Scenario 3: Multi‑location clinic standardizing protocols

  • Problem: A group with several branches uses different legacy devices at each site, leading to inconsistent results, complex training, and difficult marketing.

  • Traditional approach: Each location builds its own protocols, consumables, and vendor relationships, resulting in fragmented purchasing and maintenance.​

  • After using ALMA BEAUTY REJUVE: The group adopts ALMA BEAUTY REJUVE as a standardized platform across selected sites, and uses ALLWILL’s MET system to unify training, protocol documentation, and performance checks.​

  • Key benefits: Marketing materials, package design, and outcomes become more consistent; staff can rotate between locations; and purchasing power is concentrated, improving margins on consumables and services.

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Scenario 4: Established clinic planning a technology refresh

  • Problem: An established clinic wants to modernize its portfolio to stay competitive but is wary of writing off older equipment and committing to long, expensive OEM service contracts.

  • Traditional approach: The clinic delays upgrading, stretching the lifespan of older IPL and RF devices, but gradually losing ground to competitors promoting newer technologies.​

  • After using ALMA BEAUTY REJUVE: ALLWILL evaluates the clinic’s existing devices through its Smart Center, offers trade‑up options into ALMA BEAUTY REJUVE, and structures a plan that preserves cash flow while consolidating service and training.​

  • Key benefits: The clinic improves clinical outcomes and patient experience with Dye‑PL and AFT technology, reduces unplanned downtime, and uses the upgrade as a marketing narrative to re‑engage past patients.

Why is now the right time to adopt ALMA BEAUTY REJUVE with a partner like ALLWILL?

The aesthetics market is entering a phase where technology, data, and patient expectations intersect. Non‑invasive rejuvenation volumes are growing quickly, but so is competition, and simple ownership of any IPL platform is no longer a differentiator. Patients want visible improvements in fewer sessions, comfort and safety across a range of skin types, and reassurance that clinics invest in modern, clinically validated technology.

ALMA BEAUTY REJUVE directly addresses these demands through a combination of Dye‑PL, AFT, SHR‑inspired safety, and ergonomic design, making it a robust choice for clinics wanting reliable, versatile skin rejuvenation in 2023 and beyond. However, the real strategic value emerges when the device is embedded into a lifecycle solution: ALLWILL’s Smart Center safeguards quality and uptime, Lasermatch ensures transparent sourcing and upgrade options, and MET connects clinics to reliable technicians and trainers. In this model, technology, operations, and support align, enabling practitioners to scale their practice while maintaining control over costs and outcomes.

What FAQs do practitioners ask about the 2023 ALMA BEAUTY REJUVE device?

  1. Is ALMA BEAUTY REJUVE suitable for different skin types, including darker tones?
    Yes. The combination of Dye‑PL and AFT technologies is designed to treat a wide range of phototypes, and protocols can be adapted for darker skin, offering improved safety compared with many older IPL platforms.

  2. How many sessions are typically required for visible improvement in pigmentation or redness?
    Most clinics structure treatment plans around multiple sessions, often in the range of three to five visits, depending on indication severity, skin type, and patient goals, taking advantage of the system’s efficiency compared with basic IPL.

  3. Can non‑physician staff safely operate ALMA BEAUTY REJUVE?
    In many jurisdictions, properly trained non‑physician staff can deliver treatments under clinical supervision, and ALMA BEAUTY REJUVE’s intuitive interface and applicator design support delegation, within local regulatory frameworks. ALLWILL’s MET network helps clinics access structured training to standardize delegation and protocols.

  4. What ongoing maintenance does ALMA BEAUTY REJUVE require, and how can clinics minimize downtime?
    Like all professional light‑based devices, ALMA BEAUTY REJUVE benefits from periodic inspection, calibration, and consumable checks; working with a structured service ecosystem such as ALLWILL’s Smart Center and vetted technicians helps clinics plan preventive maintenance and shorten repair times.

  5. How does ALMA BEAUTY REJUVE compare in cost‑effectiveness to other IPL and RF platforms?
    Thanks to efficient technologies like Dye‑PL and AFT, long‑life applicators, and versatile indication coverage, ALMA BEAUTY REJUVE can deliver a favorable ROI when utilization is optimized, and ALLWILL’s data‑driven purchasing and trade‑up programs further improve cost‑effectiveness over the device lifecycle.

  6. Can clinics purchase refurbished ALMA BEAUTY REJUVE devices without compromising on safety?
    Yes, when refurbishment follows rigorous inspection and performance standards and is backed by transparent service history and warranty; ALLWILL’s Smart Center and Lasermatch platform are specifically designed to provide this level of oversight for high‑quality refurbished devices.

Sources
ALMA BEAUTY REJUVE technical and marketing information – Alma Lasers and authorized distributors (e.g., product descriptions, PDFs, and clinic use pages).
Industry and content marketing insights for B2B aesthetics and medical beauty.

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(e) Notice and Inspection. The limited warranties contained in this Section 8 are made on condition that immediate written notice of any noncompliance with the Equipment’s and/or the Service’s warranty be given to MRP, and provided that MRP’s inspection reveals that Buyer’s claim is valid under the terms of such warranty.

        9.  DISCLAIMERS; NO OTHER WARRANTY. EXCEPT TO THE EXTENT AS PROVIDED IN SECTION 8(c)(i)(D), BUYER ACKNOWLEDGES THAT MRP IS NOT BOUND BY ANY WARRANTY THAT MAY BE SET FORTH IN A MANUFACTURER’S WRITTEN MATERIALS THAT WOULD HAVE APPLIED HAD BUYER PURCHASED THE EQUIPMENT DIRECTLY FROM THE MANUFACTURER IN ITS UNUSED STATE. BUYER ACKNOWLEDGES THAT BUYER HAS NOT RELIED UPON ANY WARRANTY OTHER THAN AS SET FORTH IN THIS AGREEMENT. IN ADDITION, BUYER ALSO HEREBY ACKNOWLEDGES AND AGREES THAT ANY ORAL OR WRITTEN STATEMENTS CONCERNING USE AND REGULATION OF MEDICAL DEVICES SOLD BY MRP ARE AND SHALL BE CONSTRUED AS FOR INFORMATIONAL PURPOSES ONLY AND WITHOUT WARRANTY OR ASSURANCE BY MRP AS TO THEIR ACCURACY OR VALIDITY. MRP ALSO HEREBY DISCLAIMS ANY AND ALL WARRANTIES REGARDING OTHER MEDICAL CARE OR HELP, INCLUDING THE SELECTION OF AESTHETIC AND MEDICAL PROCEDURES AND PRODUCTS FOR, OR CARE OF, PATIENTS. THE LIMITED WARRANTIES OF THIS AGREEMENT, IF APPLICABLE TO ANY EQUIPMENT OR SERVICE FURNISHED UNDER THIS AGREEMENT, CONSTITUTE THE ONLY WARRANTIES MADE WITH RESPECT TO THE EQUIPMENT AND/OR SERVICE AND ANY DEFECT, DEFICIENCY OR NONCONFORMITY. TO THE EXTENT PERMITTED BY LAW, SUCH WARRANTY IS IN LIEU OF ALL OTHER WARRANTIES, EXPRESS OR IMPLIED BY LAW, COURSE OF DEALING, COURSE OF PERFORMANCE, USAGE OF TRADE OR OTHERWISE, INCLUDING, BUT NOT LIMITED TO, ANY EXPRESS OR IMPLIED WARRANTY OF MERCHANTABILITY, TITLE, NONINFRINGEMENT OR FITNESS FOR A PARTICULAR PURPOSE.

        10.  LIMITATION OF LIABILITY. NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THIS AGREEMENT, UNDER NO CIRCUMSTANCES SHALL MRP BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR SPECIAL DAMAGES, ARISING FROM, RELATED TO OR CAUSED, DIRECTLY OR INDIRECTLY, WHETHER FORESEEABLE OR NOT, BY THE EQUIPMENT AND/OR THE SERVICES, THE USE OR INABILITY TO USE THE EQUIPMENT, THE RESULTS GENERATED FROM THE EQUIPMENT AND/OR THE SERVICES, THIS AGREEMENT, ANY OTHER ACT OR OMISSION OF MRP, OR BASED UPON ANY OTHER LEGAL THEORY. IN NO EVENT SHALL MRP BE LIABLE FOR ANY LOSSES OF REVENUE, USE, BUSINESS OPPORTUNITY, PROFIT, SAVINGS OR ANY OTHER DAMAGES DUE TO ANY CAUSE WHATSOEVER, EVEN IF MRP OR ITS AGENTS HAS BEEN ADVISED OF THE POSSIBILITY THEREOF. THE FOREGOING IS A SEPARATE, ESSENTIAL TERM OF THIS AGREEMENT, AND SHALL BE EFFECTIVE UPON THE FAILURE OF ANY REMEDY, EXCLUSIVE OR NOT. IN NO EVENT WILL MRP’S TOTAL LIABILITY UNDER THIS AGREEMENT EXCEED THE PURCHASE PRICE ACTUALLY PAID TO MRP BY BUYER FOR THE EQUIPMENT AND/OR THE SERVICES GIVING RISE TO THE CLAIM FOR WHICH DAMAGES ARE BEING SOUGHT. NO SUIT OR ACTION MAY BE BROUGHT BY BUYER, ITS SHAREHOLDERS, DIRECTORS, MANAGERS, EMPLOYEES OR AGENTS FOR ANY BREACH OF THIS AGREEMENT MORE THAN ONE (1) YEAR AFTER THE ACCRUAL OF SUCH CAUSE OF ACTION. IT IS AGREED THAT MRP’S LIABILITY IS SO LIMITED. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, BUYER ASSUMES ALL RISK AND LIABILITY FOR THE RESULTS OBTAINED BY THE USE OF ANY EQUIPMENT IN THE PRACTICE OF ANY PROCESS, WHETHER IN TERMS OF OPERATING COSTS, GENERAL EFFECTIVENESS, SUCCESS OR FAILURE, AND REGARDLESS OF ANY ORAL OR WRITTEN STATEMENTS MADE BY MRP, BY WAY OF TECHNICAL ADVICE OR OTHERWISE, RELATED TO THE USE OF THE EQUIPMENT.

        11.  BUYER’S REPRESENTATIONS AND WARRANTIES. Buyer represents and warrants to MRP that: (a) Buyer is duly organized, validly existing, and in good standing in the jurisdiction of Buyer’s formation; (b) Buyer is duly qualified to do business and is in good standing in every jurisdiction in which such qualification is required; (c) Buyer has the full right, power, and authority to enter into this Agreement and to perform Buyer’s obligations under this Agreement; (d) the execution of this Agreement by the person whose signature is set forth at the end hereof has been duly authorized by all necessary corporate action of Buyer; (e) when executed and delivered by each of MRP and Buyer, this Agreement will constitute the legal, valid and binding obligation of Buyer, enforceable against Buyer in accordance with its terms; (f) Buyer is in compliance with all applicable laws relating to this Agreement, the Equipment and the operation of Buyer’s business; (g) Buyer is not insolvent and is paying all of its debts as they become due; and (h) all financial information that Buyer has provided to MRP is true and accurate and fairly represents Buyer’s financial condition.

        12. PROPRIETARY RIGHTS.

(a) Ownership. No sale shall be construed as granting to Buyer any license or other right in, or to, any of MRP’s (i) patents; (ii) trademarks; (iii) internet domain names, whether or not trademarks, registered by any authorized private registrar or governmental authority, web addresses, web pages, websites and URLs; (iv) works of authorship, expressions, designs and design registrations, whether or not copyrightable, including copyrights and copyrightable works, software and firmware, technical data, data files, and databases and other specifications and documentation; (v) trade secrets; (vi) environmental or other testing applicable to the Equipment and/or the Services; and (vii) industrial and other intellectual property rights, and all rights, interests, and protections that are associated with, equivalent or similar to, or required for the exercise of, any of the foregoing, however arising, in each case whether registered or unregistered and including all registrations and applications for, and renewals or extensions of, such rights or forms of protection pursuant to the laws of any jurisdiction throughout in any part of the world (collectively, the “Intellectual Property Rights”).

(b) Prohibited Acts. Buyer shall not (i) take any action that might interfere with any of MRP’s rights in or to Intellectual Property Rights, including MRP’s ownership or exercise thereof; (ii) challenge any right, title, or interest of MRP in or to the Intellectual Property Rights; (iii) make any claim or take any action adverse to MRP’s ownership of the Intellectual Property Rights; (iv) register or apply for registrations, anywhere in the world, for MRP’s trademarks or any other trademark that is similar to MRP’s trademarks or that incorporates MRP’s trademarks in whole or in confusingly similar part; (v) use any mark, anywhere that is confusingly

similar to MRP’s trademarks in whole or in confusingly similar part; (vi) engage in any action that tends to disparage, dilute the value of or reflect negatively on the Equipment and/or the Services or any of MRP’s trademarks; (vii) misappropriate any of MRP’s trademarks for use as a domain name without prior written consent from MRP; or (viii) alter, obscure or remove any of MRP’s trademarks, or trademark or copyright notices or any other proprietary rights notices placed on the

Equipment, marketing materials or other materials that MRP may provide.

        13.  CONFIDENTIAL INFORMATION. Without the prior written consent of MRP,Buyer, directly or indirectly, shall not disclose (and will direct its directors, shareholders, employees and agents not to disclose) any Confidential Information. The term “Confidential Information” means any information of or relating to MRP or the Equipment and/or the Services not generally known to the public (other than as a result of disclosure in violation of this Agreement) in spoken, printed, electronic or any other form or medium, including, but not limited to, business processes, practices, methods, policies, plans, publications, documents, research, operations, services, strategies, techniques, agreements, contracts, transactions, potential transactions, know-how, trade secrets, databases, manuals, records, supplier information, financial information, accounting information, legal information, marketing information, pricing information, payroll information, personnel information, and supplier lists.

        14.  NON-SOLICITATION. Buyer agrees not to solicit or hire any personnel of MRP involved with the delivery of the Services during the provision of such Services and for twelve (12) months after the completion of such Services; provided, however, that Buyer may hire individuals employed by MRP who, without other solicitation, respond to advertisements or solicitations aimed at the general public.

        15.  EQUITABLE REMEDIES. Buyer acknowledges and agrees that (a) a breach or threatened breach by Buyer of any of its obligations under Sections 13 or 14 would give rise to irreparable harm to MRP for which monetary damages would not be an adequate remedy and (b) in the event of a breach or a threatened breach by Buyer of any such obligations, MRP shall, in addition to any and all other rights and remedies that may be available to MRP at law, at equity, or otherwise in respect of such breach, be entitled to equitable relief, including a temporary restraining order, an injunction, specific performance, and any other relief that may be available from a court of competent jurisdiction, without any requirement to post a bond or other security, and without any requirement to prove actual damages or that monetary damages will not afford an adequate remedy. Buyer agrees that Buyer will not oppose or otherwise challenge the appropriateness of equitable relief or the entry by a court of competent jurisdiction of an order granting equitable relief, in either case, consistent with the terms of this Section 15.

        16.  INDEMNIFICATION. Buyer agrees to indemnify, defend and hold harmless MRP and its directors, shareholders, employees and agents (collectively, “MRP Indemnitees”) against any liability, damage, loss or expense incurred by or imposed in connection with any claims, suits, actions, demands or judgments arising out of (a) any breach or non-fulfillment of any representation, warranty or covenant set forth in this Agreement by Buyer or its directors, managers, employees or agents (collectively, “Buyer’s Agents”); (b) any negligent act or omission or willful misconduct of Buyer or Buyer’s Agents in connection with this Agreement; (c) any bodily injury, death of any person or damage to real or tangible personal property caused by Buyer or Buyer’s Agents, including the use of unauthorized parts in or service of the Equipment; (d) any failure by Buyer or Buyer’s Agents to comply with any applicable laws; (e) any fraud or other intentional acts by Buyer or Buyer’s Agents; and (f) the use or operation of the Equipment, including, without limitation, any medical and/or surgical procedures performed by Buyer, and any of Buyer’s Agents, using the Equipment unless said damages are determined by a court of competence jurisdiction to be solely by the gross negligence of MRP or solely as result of a breach by MRP of the limited warranties contained herein.

        17.  DEFAULTS; REMEDIES. Notwithstanding anything herein to the contrary, should Buyer fail to pay for the order or any other amount, in whole or in part, when due or perform its other obligations under this Agreement or as otherwise mutually agreed in writing between Buyer and MRP (each, a “Default”), then MRP may take any and all actions available under law or equity to collect said amounts with a ten (10) day prior written notice, including, but not limited to, enforcing its security interest, accelerating the payment of and declaring immediately due and payable any unpaid balance of the order, referral to outside collection agencies and/or commencement of legal action. MRP’s rights shall be cumulative, and it shall not be required to have attempted to realize upon to the Equipment before taking any other collection actions. MRP may require that Buyer assemble and return any or all of the Equipment to MRP and, in the event Buyer fails to return such Equipment peaceably, enter upon the premises where such Equipment is located, with or without legal process, and repossess such Equipment. Upon a Default, Buyer agrees to pay upon MRP’s demand: (i) all costs and expenses incurred by MRP or its assignee in connection with the enforcement of any remedies, including all expenses incurred in connection with the return, sale, release or other disposition of the Equipment, including attorneys’ fees and other costs incurred by MRP or its assignee in enforcing or defending its rights and remedies under this Agreement and any other written agreement between Buyer and MRP.

        18.  COMPLIANCE WITH LAWS. Buyer shall (a) carry out the transactions contemplated by this sale and deal with the Equipment in conformity with all applicable laws, rules and regulations of all government authorities, including, without limitation, export laws, (b) obtain all permits and licenses required in connection with the purchase, shipment, installation or use of the Equipment, and (c) be solely responsible to fully understand and comply with laws, rules and regulations. Any information provided is as a convenience only.

        19.  FURTHER ASSURANCES. Upon MRP’s reasonable request, Buyer shall, at its sole cost and expense, execute and deliver all such further documents and instruments, and take all such further acts, necessary to give full effect to this Agreement.

        20.  ASSIGNMENT; SUCCESSORS AND ASSIGNS. Buyer cannot delegate any duties nor assign any rights or claims under this Agreement without MRP’s prior written consent, and any such attempt or assignment shall be void. In the event that Buyer finances its acquisition of any Equipment with a third party, Buyer may direct MRP to transfer title of such Equipment to such third-party financing company, with all remaining terms and conditions of this Agreement remaining in full force and effect. This Agreement is binding on and inures to the benefit of the parties to this Agreement and their respective permitted successors and permitted assigns.

        21.  NO THIRD-PARTY BENEFICIARIES. Subject to Section 16, this Agreement benefits solely the parties to this Agreement and their respective permitted successors and assigns, and nothing in this Agreement, express or implied, confers on any other person any legal or equitable right, benefit, or remedy of any nature whatsoever under or by reason of this Agreement.

        22.  GOVERNING LAW; VENUE. The application of the UN Convention on Contracts for the International Sale of Goods is expressly excluded. The parties agree that any and all claims, demands, disagreements, controversies or disputes arising out of or relating to this Agreement and any agreement or document delivered in connection herewith (collectively, “Claims”) shall be governed by and construed in accordance with the laws of the State of Utah and adjudicated exclusively in the state and federal courts located in or nearest to Summit County, Utah, which courts shall have the sole and exclusive jurisdiction and venue for adjudication of all Claims. The parties hereby agree upon, consent and stipulate to the jurisdiction and venue of the aforementioned courts for the adjudication of all Claims, to the exclusion of all other courts, forums and venues whatsoever.

        23.  NON-DISPARAGEMENT. Buyer shall not disparage MRP or MRP’s trademarks, websites, products or services, or display any such items in a derogatory or negative manner on any website or in any public forum or press release.

        24.  NOTICES. Any notice, demand, or communication required, permitted or desired to be given hereunder shall be deemed effectively given when personally delivered, when sent by electronic means, when received by overnight courier, or when mailed by prepaid, certified or registered mail, return receipt requested, addressed to the other party at its address set forth on the Quote or to such other address that the receiving party may designate from time to time in accordance with this Section 25.

        25.  PUBLIC ANNOUNCEMENTS. Unless otherwise stated herein, neither party shall issue a press release or otherwise advertise, make a public statement or disclose to any third-party information pertaining to the relationship arising under this Agreement, the existence or terms of this Agreement, the underlying transactions between MRP and Buyer or agent for Buyer or refer to the other party in relation to this Agreement without the other party’s prior written approval.

        26.  ENTIRE AGREEMENT; ADDITIONAL OR INCONSISTENT TERMS. Subject to Section 32, this Agreement constitutes the sole and entire agreement between the parties hereto relating to the subject matter hereof, and any unincorporated representation, affirmation of fact, course of prior dealings, promise or condition in connection therewith, or usage of the trade, shall not be binding on either party. Terms and conditions set forth which differ from, conflict with or are not included in this Agreement shall not be part of any agreement between MRP and Buyer unless both parties specifically accept such terms and conditions in writing.

        27.  WAIVER. No waiver under this Agreement is effective unless it is in writing and signed by the party waiving its right. Any waiver authorized on one occasion is effective only in that instance and only for the purpose stated and does not operate as a waiver on any future occasion. None of the following constitutes a waiver or estoppel of any right, remedy, power, privilege or condition arising from this Agreement: any failure or delay in exercising any right, remedy, power or privilege or in enforcing any condition under this Agreement; or any act, omission or course of dealing between the parties.

        28.  SURVIVAL. Subject to the limitations and other provisions of this Agreement, the representations and warranties of Buyer contained herein shall survive the expiration or earlier termination of this Agreement for a period of twelve (12) months after such expiration o termination and (b) this Section 29 and Sections 10, 12, 13, 14, 15, 16, 17, 21, 22, 23, 24, 26, and 32 of this Agreement, as well as any other provision that, in order to give proper effect to its intent, should survive such expiration or termination, shall survive the expiration or earlier termination of this Agreement. All other provisions of this Agreement shall not survive the expiration or earlier termination of this Agreement.

        29.  RELATIONSHIP OF PARTIES. Nothing in this Agreement creates any agency, joint venture, partnership or other form of joint enterprise, employment or fiduciary relationship between the parties. Neither party has any express or implied right or authority to assume or create any obligations on behalf of or in the name of the other party or to bind the other party to any contract, agreement or undertaking with any third party.

        30.  HEADINGS. The headings in this Agreement are for reference only and do not affect the interpretation of this Agreement.

        31.  ORDER OF PRECEDENCE. In the event of conflict between the Quote, a written agreement by MRP, and these Terms, the order of priority shall be: (1) the written

agreement by MRP, if only if executed by an MRP Officer, (2) the Quote and (3) these Terms, and only to the extent of the direct conflict. Notwithstanding the foregoing, MRP shall not be bound by, and specifically objects to, any terms, conditions or other provisions, both written and oral, which are different from, in addition to or inconsistent with the provisions of this Agreement which are set forth in any purchase order, receipt, acceptance, confirmation, correspondence or otherwise of, or by, Buyer. Fulfillment of Buyer’s order shall not constitute acceptance of any of Buyer’s terms and conditions and does not serve to modify or amend the terms and conditions contained herein.

        32.  SEVERABILITY. If any part of this Agreement is held to be void, illegal or unenforceable, then it shall be deemed to be severed from this Agreement and the remaining provisions shall continue in full force and effect; provided, however, that if any fundamental term or provision of this Agreement is held to be void, illegal or unenforceable, the remainder of this Agreement shall be unenforceable. Upon a determination that any term or provision is void, illegal or unenforceable, the parties shall negotiate in good faith to modify this Agreement to effect the original intent of the parties as closely as possible in order that the transactions contemplated hereby be consummated as originally contemplated to the greatest extent possible.