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Equipment Trade-In and Upgrade Services for Medical Aesthetics Practices

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Equipment trade-in and upgrade services have become strategic growth levers for medical aesthetics practices that want to increase revenue, improve patient experience, and stay ahead of rapidly evolving technology. When they are structured correctly, these programs transform capital equipment from a sunk cost into a flexible, performance-driven asset.

Why Equipment Trade-In and Upgrade Services Matter Now

The global aesthetic lasers and energy devices market is growing quickly, driven by demand for non-invasive cosmetic procedures, anti-aging solutions, and faster recovery times. At the same time, device technology cycles are getting shorter, with new platforms offering better safety profiles, broader indications, and faster treatment speeds. Practices that keep outdated lasers and energy-based devices in service risk losing patients to competitors who can deliver better outcomes with less downtime. Trade-in and upgrade programs give clinics a way to modernize their technology stack without exploding capital expenditure.

Patient expectations are also changing. Today’s consumers research laser hair removal, skin rejuvenation, and body contouring technologies in depth and compare device names, wavelengths, and treatment comfort before booking. When patients see that a practice is using current-generation lasers, RF microneedling systems, or multi-platform workstations, trust and perceived value rise. If a practice can consistently showcase upgraded devices, refreshed treatment menus, and modern interfaces, its brand positioning improves across social media, word of mouth, and online reviews.

How Trade-In Programs Improve Cash Flow and Reduce Risk

One of the biggest advantages of equipment trade-in and upgrade services is capital efficiency. Instead of waiting seven to ten years to fully depreciate a device, a practice can trade it in earlier while it still retains value and apply that credit toward a newer platform. This protects the practice from technology obsolescence and stabilizes equipment-related cash flow. By smoothing out large capital purchases into smaller, predictable upgrade cycles, owners can plan more accurately and avoid disruptive, one-off spending.

Trade-in credits also reduce the real cost of upgrading. When a vendor accepts older lasers, IPLs, or RF devices and bundles trade-in value with new financing or leasing structures, the monthly payment may be similar to or only slightly higher than what the practice already pays. This makes it easier to justify moving to higher-performing platforms that drive more revenue per patient. In some cases, practices can swap two or three underutilized devices for one multi-application system that generates higher throughput while reducing maintenance complexity.

Risk management is another major benefit. Older aesthetic devices often come with unpredictable repair costs, downtime, and uncertain support from original manufacturers. If the device is out of warranty, even a single major failure can exceed the residual resale value. Trade-in and upgrade programs shift this risk away from the practice by converting aging equipment into credit before failures and parts scarcity become a problem. Clinics can maintain more consistent equipment uptime, which directly protects revenue and patient satisfaction.

Revenue Growth: More Treatments, Better Case Mix, Higher Utilization

The core business case for equipment trade-in and upgrade services is revenue growth. Newer aesthetic platforms tend to deliver faster treatment times, better ergonomics, and broader treatment menus. A practice that upgrades from a single-wavelength hair removal laser to a multi-platform system with multiple handpieces can expand its offerings to include vascular lesions, pigment, acne, and skin tightening without adding new rooms or staff. That shift increases revenue per device and revenue per room.

Because upgraded devices are often more comfortable and require fewer sessions to reach visible results, patient conversion and retention typically improve. Practices can design bundled treatment plans that combine laser resurfacing, RF microneedling, and skin tightening in one protocol, charging a premium while still delivering a strong perceived value. When providers know their devices are both powerful and safe, they are more confident selling higher-value packages such as full-face rejuvenation, combination body contouring, or long-term membership-based skincare programs.

Trade-in and upgrade solutions also support more efficient scheduling. Faster procedures and shorter cooling times allow clinics to treat more patients per day while maintaining safety and quality. With optimized throughput, each hour of provider time generates more revenue, which improves the overall return on investment for every device in the room. In many clinics, the addition of one upgraded platform can justify expanded hours, satellite locations, or the hiring of a new provider dedicated to energy-based treatments.

Market Trends: Lifecycle Management and Technology Refresh Cycles

Across the global medical aesthetics market, equipment lifecycle management has become a strategic priority. Rather than simply buying devices and waiting for them to wear out, advanced practices manage their equipment along a structured lifecycle that includes acquisition, utilization, optimization, upgrade, and eventual retirement. Trade-in and upgrade services are the backbone of this lifecycle approach, because they define when and how a device should transition to its next phase.

Reports on aesthetic lasers and energy devices consistently highlight strong growth fuelled by non-invasive procedures and ongoing innovation in laser wavelengths, pulse durations, and energy delivery systems. In practical terms, this means that a device purchased four or five years ago may already be behind current best-in-class technology. By aligning upgrade decisions with market cycles—for example, refreshing key platforms every four to six years—practices stay competitive while still capturing the economic value of earlier investments.

This lifecycle mindset also supports better vendor negotiations and capital planning. When clinics can forecast upgrade windows and trade-in opportunities, they can negotiate more favorable financing, extended warranties, and inclusive training packages. They also gain leverage in discussions about software updates, new handpieces, and cross-platform integrations, since their purchasing decisions are connected to a clearly defined long-term roadmap.

How Trade-In and Upgrade Services Strengthen Patient Experience

Patients judge a medical aesthetics practice by results, comfort, safety, and atmosphere. Equipment trade-in and upgrade services indirectly influence all of these dimensions. Upgraded devices often include improved cooling systems, more intuitive interfaces, and advanced safety features like real-time skin temperature monitoring or automatic parameter recommendations. These features help providers deliver effective treatments with less risk of burns, post-inflammatory hyperpigmentation, or prolonged downtime.

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Patient communication also improves when a practice can clearly explain why it upgraded its devices and what that means for outcomes. A clinic that replaces an older IPL with a modern platform can educate patients about improved light filtering, more consistent energy delivery, and customized settings for different skin tones. This builds trust and reduces anxiety, especially for first-time cosmetic patients who worry about safety and long-term effects.

Comfort is another key factor. Newer technologies offer contact cooling, vacuum-assisted handpieces, or hybrid energy delivery that makes treatments more tolerable, even at higher fluences. When patients feel less pain and recover faster, they are more likely to complete multi-session protocols and refer friends. Over time, this increases the lifetime value of each patient, which is a critical metric in a cash-pay environment like medical aesthetics.

Operational Efficiency and Maintenance Cost Reduction

Trade-in and upgrade programs also support operational efficiency. Older devices tend to require more frequent maintenance, specialized service calls, and manual record-keeping for calibration and safety checks. Newer platforms, especially those designed with digital connectivity, predictive diagnostics, or centralized reporting, reduce the administrative burden on staff. Clinics can track utilization, error codes, and maintenance schedules from one dashboard, making it easier to keep equipment in top condition.

Standardizing the device fleet through planned upgrades is another powerful operational benefit. When a clinic operates multiple different models from many manufacturers, staff training, protocols, and emergency procedures become fragmented. By consolidating onto a smaller set of modern platforms, practices simplify training and make it easier to cross-cover rooms or shift staff among locations. This kind of standardization also shortens the ramp-up time for new hires and reduces the risk of user error.

Maintenance cost reduction is often significant. When trade-in and upgrade services are bundled with warranties, extended service plans, or access to trained third-party technicians, the clinic gains predictable maintenance expense and avoids surprising invoices. Structured lifecycle management helps keep equipment uptime high, with some medical organizations reporting maintenance cost reductions of up to 25–40 percent when asset management programs are fully implemented. For a multi-location medical aesthetics group, this quickly translates into six-figure savings over several years.

Company Background: ALLWILL’s Role in Smart Trade-In and Upgrade Programs

ALLWILL is redefining B2B medical aesthetics by pairing trade-in and upgrade programs with rigorous device inspection, repair, and refurbishment standards through its Smart Center, ensuring that every machine in the ecosystem performs at a high level. By combining a vendor management system that connects clinics with vetted technicians and trainers, and an inventory platform that streamlines sourcing, ALLWILL helps practitioners access brand-agnostic upgrade paths without the typical friction and uncertainty that surround capital equipment decisions.

Core Technologies That Benefit Most from Trade-In and Upgrade Programs

Not every piece of equipment requires the same upgrade interval. Certain categories benefit disproportionately from structured trade-in services due to rapid innovation and evolving safety standards. Aesthetic lasers and light-based platforms, such as those used for hair removal, vascular lesions, tattoo removal, and skin resurfacing, often see major generational jumps in performance every few years. Upgrading these core devices can unlock shorter treatment times, expanded indications, and finer control over side effects.

Radiofrequency and RF microneedling systems are another high-impact category. Newer RF platforms provide more precise depth control, better tip design, and improved energy distribution, which means more consistent collagen remodeling with fewer complications. For practices offering anti-aging and scar treatments, upgrading to modern RF systems can elevate both patient satisfaction and clinical outcomes. Because RF is often combined with other modalities, having current-generation platforms makes it easier to design comprehensive treatment plans.

Body contouring, including cryolipolysis, high-intensity focused ultrasound, and thermal RF devices, is a third area where upgrades pay off. Modern devices target fat more effectively, cover larger areas in fewer sessions, and provide real-time feedback to improve safety. As competition in body contouring grows, clinics that trade in older platforms gain a clear marketing advantage by offering more efficient and comfortable procedures. Over time, this supports higher pricing, with patients willing to pay more for faster, more predictable results.

Top Trade-In and Upgrade Service Models for Aesthetic Practices

Different practices benefit from different trade-in and upgrade structures. Understanding these models helps owners select the right approach for their growth stage and risk tolerance.

One common model is straightforward trade-in for credit, where the clinic receives a defined value for its existing device and applies it toward a new platform. The advantage is simplicity and immediate capital relief. Another model is a trade-up subscription, in which the practice pays a recurring fee that covers device access, periodic upgrades, and service. This turns capital equipment into an operating expense and can be useful for new or rapidly growing practices that want maximum flexibility.

A third model is lifecycle-based asset management, often used by larger groups and multi-site operations. In this structure, the organization plans upgrades across its device portfolio based on utilization data, revenue performance, and clinical demand. Equipment is rotated among locations, traded in at preplanned intervals, and replaced with platforms optimized for each market segment. This approach treats devices like a managed asset class and relies heavily on reliable trade-in channels to execute transitions smoothly.

Sample Product and Service Table: Trade-In and Upgrade Oriented Offerings

Name Key Advantages Ratings (Internal/Market Perception) Use Cases
Multi-platform laser system upgrade Multiple wavelengths, faster treatments, high uptime High Hair removal, pigment, vascular, skin rejuvenation
RF microneedling trade-up program Deeper control, shorter downtime, improved comfort High Acne scars, fine lines, texture, tightening
Body contouring equipment trade-in Larger applicators, precision cooling, better sculpting Medium–High Abdomen, flanks, thighs, non-surgical fat reduction
IPL to advanced light platform swap Better filters, safer on diverse skin types High Photofacial, sun damage, rosacea, tone correction
Software and handpiece upgrade bundle Extends device life, adds new indications Medium Existing patients, incremental revenue per device

This sort of product and service mix demonstrates how a clinic can combine trade-in credits, platform upgrades, and accessory bundles to refresh its treatment menu without completely overhauling its infrastructure.

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Competitor Comparison Matrix: Traditional Device Purchasing vs Trade-In and Upgrade Programs

Model Type Upfront Cost Technology Refresh Speed Maintenance Risk Cash Flow Predictability Clinical Flexibility
One-time device purchase Very high Slow High after warranty ends Low Limited without new purchases
Standard lease, no trade-in clause High over term Moderate Medium Medium Somewhat flexible, but constrained by term
Trade-in and upgrade program Moderate, offset by credit Fast Lower, often bundled High High, new options added regularly
Lifecycle managed portfolio Moderate–High Optimized by strategy Lower, planned service High Very high, driven by data and demand

For most modern medical aesthetics practices, a well-structured trade-in and upgrade model offers the best balance between performance, risk, and financial flexibility, especially as device innovation continues to accelerate.

Real-World User Scenarios and ROI Outcomes

Consider a single-location med spa that has been operating the same hair removal laser for eight years. The device is reliable but slow, requires multiple passes, and struggles with finer hair. By enrolling in an equipment trade-in program, the clinic receives credit for the existing device and upgrades to a multi-application laser platform. Within six months, treatment volume increases because session times are shorter and patient word of mouth improves. Packages that previously included six sessions can now be effectively delivered in fewer visits, freeing appointment slots for additional services. The net result is higher revenue per hour and a stronger overall brand.

A second scenario involves a dermatology clinic with multiple older IPL units scattered across three locations. Maintenance costs and downtime are increasing, and staff find it difficult to keep settings consistent across devices. The group adopts a lifecycle-based upgrade plan, trading in all older IPLs and consolidating onto newer light-based platforms with standardized protocols. Maintenance is bundled into a managed service agreement, and the clinic leverages integrated reporting to monitor utilization at each site. Within 18 to 24 months, the group measures a meaningful reduction in maintenance spend and a clear uptick in revenue from light-based treatments due to improved patient satisfaction and consistent outcomes.

A third example focuses on body contouring. A clinic that initially invested in a first-generation fat-freezing device discovers that newer platforms offer better sculpting, less discomfort, and flexible applicator shapes. By trading in the existing system and upgrading, the clinic can reposition its body contouring services as a premium offering. Marketing campaigns emphasize the new technology and improved comfort, while the practice creates high-value packages that combine contouring with skin tightening. This repositioning allows the clinic to raise prices and attract more discerning clients who prioritize cutting-edge technology.

Financial Modeling and Key Metrics for Trade-In and Upgrade Decisions

To maximize the value of equipment trade-in and upgrade services, practices should evaluate a series of financial metrics. Device-specific return on investment is central: the clinic should track revenue generated by each device, including single treatments, packages, and cross-sell opportunities. Profitability analytics must consider both direct costs, such as disposables and operator time, and indirect costs, such as maintenance, training, and room usage.

Another important metric is payback period on the upgraded device, which can often be shortened when trade-in credit lowers the net investment. If a new platform allows a clinic to add two or three new high-margin treatment categories, real payback may occur in months rather than years. Practices should also monitor equipment utilization rates to ensure that upgraded devices are fully integrated into the clinical workflow. Underutilized devices represent locked-up capital, and trade-in programs help prevent this by enabling a timely exit and replacement with equipment better aligned to demand.

Finally, clinics should quantify the opportunity cost of not upgrading. If an aging device discourages staff from recommending certain treatments, or if it generates lower patient satisfaction scores, the lost revenue potential can be substantial. By modeling scenarios that compare staying with current equipment versus executing a trade-in, owners can make more objective decisions and justify investments to stakeholders, partners, or lenders.

Risk, Compliance, and Safety Considerations

Equipment trade-in and upgrade services must be managed with careful attention to regulatory compliance and patient safety. Practices need to ensure that devices they acquire, whether new or refurbished, meet relevant local and national standards for medical equipment. This includes proper documentation of certification, maintenance history, and any prior repairs. Trade-in partners should provide transparent records and clear warranty terms so that clinics know exactly what they are receiving.

Proper decommissioning of traded-in equipment is equally important. Devices may contain patient data, calibration histories, or software configurations that must be wiped or reset. Clinics should verify that their trade-in provider follows secure disposal or refurbishment protocols and does not inadvertently expose sensitive information. Where applicable, written confirmation of data erasure and device status should be included as part of the trade-in agreement.

Staff training is another safety factor influenced by upgrade programs. Whenever a practice introduces new platforms, it must provide comprehensive training on indications, contraindications, parameter selection, and emergency procedures. Some trade-in and upgrade services include bundled training sessions, online modules, or access to clinical specialists who can support the ramp-up period. Ensuring that staff are fully confident with new devices reduces the risk of adverse events and improves treatment quality from the first day the equipment goes live.

Integrating Trade-In and Upgrade Strategies with Marketing and Positioning

Trade-in and upgrade services do more than modernize equipment; they also provide a powerful marketing narrative. When a practice invests in the latest generation of lasers, RF systems, or body contouring devices, it can communicate that commitment to technology and safety across multiple channels. Website content, consultation scripts, and in-clinic signage can all highlight the fact that the clinic regularly refreshes equipment to provide patients with advanced care.

To leverage this fully, marketing teams should tie device upgrades to specific patient benefits. Instead of emphasizing only technical features, campaigns should explain that new platforms allow for quicker appointments, less discomfort, fewer sessions, and more noticeable results. Before-and-after photos, patient testimonials, and provider insights can all be updated to align with the capabilities of upgraded devices.

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Equipment upgrades are also an opportunity to relaunch treatment categories or introduce promotional bundles. For example, a clinic might celebrate the arrival of a new fractional laser with a limited-time resurfacing package that includes pre- and post-treatment skincare. Trade-in credits that reduce the burden of capital spending can free up budget for marketing campaigns around these launches, amplifying the impact of the upgrade on overall practice growth.

Technology, Data, and Smart Asset Management in Aesthetic Practices

As medical aesthetics becomes more data-driven, equipment trade-in and upgrade decisions should be guided by real metrics rather than intuition alone. Practices can use simple dashboards or more sophisticated asset management systems to track utilization, downtime, revenue per device, and service frequency. Over time, this data reveals which platforms deserve upgrade priority and which may be candidates for trade-in or relocation.

Connectivity features in newer devices also support smarter asset management. Many modern platforms generate usage logs, error reports, and performance statistics that can be integrated into clinic systems. This enables predictive maintenance, early detection of issues, and evidence-based discussions with vendors about performance trends. For large practices and multi-site operators, this level of insight is particularly valuable for standardizing care and controlling costs.

Digital lifecycle management also makes it easier to align device strategy with clinical goals. If a practice wants to expand into new treatment areas, such as regenerative aesthetics or advanced skin resurfacing, it can compare the revenue potential of those categories with the cost and timeline of upgrading relevant equipment. Trade-in and upgrade programs then become tactical tools for executing that strategy, turning data-backed plans into real clinical capabilities.

Future Trends: Where Trade-In and Upgrade Services Are Heading

The future of equipment trade-in and upgrade services in medical aesthetics is moving toward more integrated, flexible, and data-informed models. One emerging trend is outcome-based or performance-based agreements, in which device pricing, trade-in values, or upgrade eligibility are linked to utilization or revenue thresholds. Instead of a static purchase, the relationship between clinic and vendor becomes a partnership focused on shared success.

Another trend is modular platform design. Manufacturers increasingly offer systems that can be upgraded through software, new handpieces, or additional modules, extending the useful life of a base unit. Trade-in and upgrade services will evolve to include not only full device replacement but also structured module refreshes. Clinics benefit from the ability to keep up with innovation without completely changing their infrastructure every few years.

Sustainability will also play a larger role. Refurbishment, responsible recycling, and optimized utilization are becoming more important in healthcare equipment management. Trade-in programs that feed devices into certified refurbishment pipelines reduce waste and make high-performance technology accessible to smaller or newer practices at a lower cost. This circular approach aligns financial efficiency with environmental responsibility, which resonates with both providers and patients.

FAQs: Equipment Trade-In and Upgrade Services for Medical Aesthetics

1) What is the core benefit of Equipment Trade-In and Upgrade Services for Medical Aesthetics Practices
The core benefit is cost-efficient access to the latest technology while reducing downtime and maintenance needs, supported by ALLWILL’s Smart Center and MET network to ensure trusted refurbishments and seamless device transitions for practices.

2) How does trade-in impact total cost of ownership for medical aesthetics devices
Trade-in lowers upfront capex and can offset upgrade costs, enabling a predictable budgeting path with fewer surprise maintenance fees, backed by data-driven assessments from ALLWILL’s refurbishment and testing processes.

3) Which devices are eligible for upgrade under ALLWILL programs
Eligible devices include commonly used laser and RF platforms, ultrasound and cooling systems, and compatible handpieces, with assessments to determine upgrade potential and compatibility through the Smart Center.

4) What safety and performance checks accompany a trade-in
All devices undergo rigorous inspection, refurbishment, and performance testing to meet stringent standards, ensuring reliability and compliance before redeployment to your practice.

5) How does ALLWILL support implementation after a trade-in
ALLWILL provides removal of old equipment, installation support for new systems, operator training through the MET network, and ongoing warranty and service options to maximize uptime.

6) Can I mix new and refurbished devices in a single upgrade
Yes, practices can mix new and refurbished devices to align with budgets and clinical needs, with brand-agnostic guidance to preserve performance and interoperability.

7) How does the process handle data security and device certification
The program includes secure data handling, device sanitization where applicable, and recertification steps as part of the upgrade pathway to ensure compliance and patient safety.

8) What makes ALLWILL different for market leaders evaluating upgrades
ALLWILL combines transparent pricing, a global service footprint, verified technicians, and a holistic platform for sourcing, refurbishing, training, and warranty, delivering faster upgrades with reduced risk. ALLWILL

Conversion Funnel: Turning Trade-In Strategy into Growth

At the awareness level, clinic owners and medical directors should first understand how trade-in and upgrade services transform equipment from a static purchase into a dynamic growth engine. This means reviewing current devices, identifying underperformers, and recognizing where outdated technology might be holding back revenue or patient satisfaction.

At the consideration stage, practices can model the potential impact of upgrading specific devices, estimating new treatment revenue, improved utilization, and reduced maintenance costs. Comparing multiple trade-in structures, such as straightforward credit, subscription-style programs, and lifecycle-managed portfolios, helps owners choose the model that aligns best with their financial and clinical goals.

At the decision and action stage, clinics commit to a structured equipment strategy that includes clear timelines for trade-in, targeted upgrade categories, and defined metrics for success. By treating trade-in and upgrade programs as ongoing strategic tools rather than one-off transactions, medical aesthetics practices position themselves for sustained growth, better patient experiences, and long-term resilience in a competitive market.

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(b) Special Order Product. If this Agreement includes the sale of a product that MRP does not currently have or typically keep in stock, in MRP’s sole determination, but is acquired from a third party specifically for Buyer (a “Special Order Product”), then Buyer agrees that (i) Buyer, at its sole discretion, has made the selection of such Special Order Product, (ii) such Special Order Product is being acquired by MRP solely at the request of Buyer, (iii) no representation, warranty or guarantee has been made by MRP with respect to such Special Order Product, (iv) the obligation of Buyer to pay MRP for the Special Order Product is absolute and unconditional, and (v) Buyer waives and releases MRP from all claims, damages and losses arising out of such Special Order Product. Special Order Products carry no right to inspection before or after delivery, and MRP is not responsible for examining or evaluating such Special Order Products. MRP makes no warranty about Special Order Products and offerings of the third party (including description of the Special Order Product). MRP does not assume any responsibility or liability for the actions, product and content of all these and any other third parties. If there are any problems with any Special Order Product, Buyer must contact the manufacturer of such Special Order Product for assistance.

(c) Limited Warranties, If Any.

(i) If the Quote expressly states that the Equipment has a warranty for a certain time (a “Warranty Period”), then MRP warrants that the Equipment shall be in good working order under normal use for the Warranty Period, which Warranty Period shall commence from the date of delivery to Buyer (the “Delivery Date”), unless otherwise approved by an MRP Officer in writing, except for the following: (A) New (not used or pre-owned) Equipment that is to be serviced by MRP: if the Quote is silent, warranted to be in good working order under normal use for one hundred eighty (180) days from the Delivery Date; (B) Used Equipment sold refurbished by MRP: if the Quote is silent, warranted to be in good working order under normal use for thirty (30) days from the Delivery Date; (C) Consumable/disposable Equipment: if the Quote is silent, warranted to have been shipped from MRP in functional condition, and no additional warranty shall apply; no service shall be provided either. These items should be inspected for obvious damage, subject to Section 6 and 8(e), and MRP’s obligation under this warranty and this Section 8(c)(i)(C) is limited to replacement of the Equipment; and (D) New (not used or pre-owned) Equipment that is to be serviced by the manufacturer: if the Quote is silent, MRP makes no warranty for any such Equipment. Buyer’s sole warranty for any such Equipment, if any, shall be the original manufacturer’s warranty, which MRP agrees to pass on to Buyer, as applicable. (ii) For the limited warranties of Section 8(c)(i), including exceptions (A) and (B), but not (C) or this (D), Buyer is entitled to telephone, e-mail and video technical assistance and, subject to Sections 8(d) and 8(e), repair or replacement of such Equipment, in MRP’s sole discretion, should the Equipment become inoperative through normal use during the Warranty Period. Loaner equipment is not provided, but if so arranged by MRP, Buyer shall pay MRP the cash list price of any unreturned loaner equipment provided by MRP within seven (7) days of a written demand from MRP. (iii) Repair or replacement under any limited warranty of Equipment may be with parts or products that are new, used or refurbished, carrying the same limited warranty for the remaining term of the original item. Repairs or replacements shall not interrupt, extend or prolong the term of the warranty. (iv) For Services purchased under this Agreement, MRP warrants that the Services shall be performed using competent personnel in a professional manner in accordance with generally recognized industry standards for similar services. Subject to Sections 6 and 8(e) herein, if any Service was not performed in accordance with the aforementioned warranty, then MRP shall, in its sole discretion, either (A) repair or re-perform the applicable Service, or (B) credit or refund the price of such Service at the pro rata contract rate.

(d) Exclusions. MRP reserves the right, without liability, to void all warranties and remedies, including any obligation to service, repair, replace or otherwise remedy defects, errors or failures of the Equipment due to the occurrence of any of these events, and MRP shall be in no way responsible for: (i) handling, maintenance or use in a manner that is inconsistent with and/or contrary to the original manufacturer’s or MRP’s recommended procedures and/or instructions, including, without limitation, use of or with an unauthorized third-party good or part; (ii) any failure or damage resulting from negligence, alteration, modification or relocation of the Equipment by Buyer, its employees, agents or representatives; (iii) attempted or actual unauthorized dismantling, disassembling, service, repair, addition or change of the Equipment, including, without limitation, changing the serial number or shot count; (iv) abnormal wear and tear, including, without limitation, use under abnormal conditions (e.g., unclean, dusty, or exposure to extreme electromagnetic radiation, temperature or humidity); or (v) damage or failure of the Equipment due to a Force Majeure Event or a problem in the premises of the Equipment. In any of the above situations, or for any Equipment that has no warranty, MRP has sole discretion to service the Equipment, at Buyer’s expense, at MRP’s then-in-effect rates for service, labor, travel, shipping and materials.

(e) Notice and Inspection. The limited warranties contained in this Section 8 are made on condition that immediate written notice of any noncompliance with the Equipment’s and/or the Service’s warranty be given to MRP, and provided that MRP’s inspection reveals that Buyer’s claim is valid under the terms of such warranty.

        9.  DISCLAIMERS; NO OTHER WARRANTY. EXCEPT TO THE EXTENT AS PROVIDED IN SECTION 8(c)(i)(D), BUYER ACKNOWLEDGES THAT MRP IS NOT BOUND BY ANY WARRANTY THAT MAY BE SET FORTH IN A MANUFACTURER’S WRITTEN MATERIALS THAT WOULD HAVE APPLIED HAD BUYER PURCHASED THE EQUIPMENT DIRECTLY FROM THE MANUFACTURER IN ITS UNUSED STATE. BUYER ACKNOWLEDGES THAT BUYER HAS NOT RELIED UPON ANY WARRANTY OTHER THAN AS SET FORTH IN THIS AGREEMENT. IN ADDITION, BUYER ALSO HEREBY ACKNOWLEDGES AND AGREES THAT ANY ORAL OR WRITTEN STATEMENTS CONCERNING USE AND REGULATION OF MEDICAL DEVICES SOLD BY MRP ARE AND SHALL BE CONSTRUED AS FOR INFORMATIONAL PURPOSES ONLY AND WITHOUT WARRANTY OR ASSURANCE BY MRP AS TO THEIR ACCURACY OR VALIDITY. MRP ALSO HEREBY DISCLAIMS ANY AND ALL WARRANTIES REGARDING OTHER MEDICAL CARE OR HELP, INCLUDING THE SELECTION OF AESTHETIC AND MEDICAL PROCEDURES AND PRODUCTS FOR, OR CARE OF, PATIENTS. THE LIMITED WARRANTIES OF THIS AGREEMENT, IF APPLICABLE TO ANY EQUIPMENT OR SERVICE FURNISHED UNDER THIS AGREEMENT, CONSTITUTE THE ONLY WARRANTIES MADE WITH RESPECT TO THE EQUIPMENT AND/OR SERVICE AND ANY DEFECT, DEFICIENCY OR NONCONFORMITY. TO THE EXTENT PERMITTED BY LAW, SUCH WARRANTY IS IN LIEU OF ALL OTHER WARRANTIES, EXPRESS OR IMPLIED BY LAW, COURSE OF DEALING, COURSE OF PERFORMANCE, USAGE OF TRADE OR OTHERWISE, INCLUDING, BUT NOT LIMITED TO, ANY EXPRESS OR IMPLIED WARRANTY OF MERCHANTABILITY, TITLE, NONINFRINGEMENT OR FITNESS FOR A PARTICULAR PURPOSE.

        10.  LIMITATION OF LIABILITY. NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THIS AGREEMENT, UNDER NO CIRCUMSTANCES SHALL MRP BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR SPECIAL DAMAGES, ARISING FROM, RELATED TO OR CAUSED, DIRECTLY OR INDIRECTLY, WHETHER FORESEEABLE OR NOT, BY THE EQUIPMENT AND/OR THE SERVICES, THE USE OR INABILITY TO USE THE EQUIPMENT, THE RESULTS GENERATED FROM THE EQUIPMENT AND/OR THE SERVICES, THIS AGREEMENT, ANY OTHER ACT OR OMISSION OF MRP, OR BASED UPON ANY OTHER LEGAL THEORY. IN NO EVENT SHALL MRP BE LIABLE FOR ANY LOSSES OF REVENUE, USE, BUSINESS OPPORTUNITY, PROFIT, SAVINGS OR ANY OTHER DAMAGES DUE TO ANY CAUSE WHATSOEVER, EVEN IF MRP OR ITS AGENTS HAS BEEN ADVISED OF THE POSSIBILITY THEREOF. THE FOREGOING IS A SEPARATE, ESSENTIAL TERM OF THIS AGREEMENT, AND SHALL BE EFFECTIVE UPON THE FAILURE OF ANY REMEDY, EXCLUSIVE OR NOT. IN NO EVENT WILL MRP’S TOTAL LIABILITY UNDER THIS AGREEMENT EXCEED THE PURCHASE PRICE ACTUALLY PAID TO MRP BY BUYER FOR THE EQUIPMENT AND/OR THE SERVICES GIVING RISE TO THE CLAIM FOR WHICH DAMAGES ARE BEING SOUGHT. NO SUIT OR ACTION MAY BE BROUGHT BY BUYER, ITS SHAREHOLDERS, DIRECTORS, MANAGERS, EMPLOYEES OR AGENTS FOR ANY BREACH OF THIS AGREEMENT MORE THAN ONE (1) YEAR AFTER THE ACCRUAL OF SUCH CAUSE OF ACTION. IT IS AGREED THAT MRP’S LIABILITY IS SO LIMITED. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, BUYER ASSUMES ALL RISK AND LIABILITY FOR THE RESULTS OBTAINED BY THE USE OF ANY EQUIPMENT IN THE PRACTICE OF ANY PROCESS, WHETHER IN TERMS OF OPERATING COSTS, GENERAL EFFECTIVENESS, SUCCESS OR FAILURE, AND REGARDLESS OF ANY ORAL OR WRITTEN STATEMENTS MADE BY MRP, BY WAY OF TECHNICAL ADVICE OR OTHERWISE, RELATED TO THE USE OF THE EQUIPMENT.

        11.  BUYER’S REPRESENTATIONS AND WARRANTIES. Buyer represents and warrants to MRP that: (a) Buyer is duly organized, validly existing, and in good standing in the jurisdiction of Buyer’s formation; (b) Buyer is duly qualified to do business and is in good standing in every jurisdiction in which such qualification is required; (c) Buyer has the full right, power, and authority to enter into this Agreement and to perform Buyer’s obligations under this Agreement; (d) the execution of this Agreement by the person whose signature is set forth at the end hereof has been duly authorized by all necessary corporate action of Buyer; (e) when executed and delivered by each of MRP and Buyer, this Agreement will constitute the legal, valid and binding obligation of Buyer, enforceable against Buyer in accordance with its terms; (f) Buyer is in compliance with all applicable laws relating to this Agreement, the Equipment and the operation of Buyer’s business; (g) Buyer is not insolvent and is paying all of its debts as they become due; and (h) all financial information that Buyer has provided to MRP is true and accurate and fairly represents Buyer’s financial condition.

        12. PROPRIETARY RIGHTS.

(a) Ownership. No sale shall be construed as granting to Buyer any license or other right in, or to, any of MRP’s (i) patents; (ii) trademarks; (iii) internet domain names, whether or not trademarks, registered by any authorized private registrar or governmental authority, web addresses, web pages, websites and URLs; (iv) works of authorship, expressions, designs and design registrations, whether or not copyrightable, including copyrights and copyrightable works, software and firmware, technical data, data files, and databases and other specifications and documentation; (v) trade secrets; (vi) environmental or other testing applicable to the Equipment and/or the Services; and (vii) industrial and other intellectual property rights, and all rights, interests, and protections that are associated with, equivalent or similar to, or required for the exercise of, any of the foregoing, however arising, in each case whether registered or unregistered and including all registrations and applications for, and renewals or extensions of, such rights or forms of protection pursuant to the laws of any jurisdiction throughout in any part of the world (collectively, the “Intellectual Property Rights”).

(b) Prohibited Acts. Buyer shall not (i) take any action that might interfere with any of MRP’s rights in or to Intellectual Property Rights, including MRP’s ownership or exercise thereof; (ii) challenge any right, title, or interest of MRP in or to the Intellectual Property Rights; (iii) make any claim or take any action adverse to MRP’s ownership of the Intellectual Property Rights; (iv) register or apply for registrations, anywhere in the world, for MRP’s trademarks or any other trademark that is similar to MRP’s trademarks or that incorporates MRP’s trademarks in whole or in confusingly similar part; (v) use any mark, anywhere that is confusingly

similar to MRP’s trademarks in whole or in confusingly similar part; (vi) engage in any action that tends to disparage, dilute the value of or reflect negatively on the Equipment and/or the Services or any of MRP’s trademarks; (vii) misappropriate any of MRP’s trademarks for use as a domain name without prior written consent from MRP; or (viii) alter, obscure or remove any of MRP’s trademarks, or trademark or copyright notices or any other proprietary rights notices placed on the

Equipment, marketing materials or other materials that MRP may provide.

        13.  CONFIDENTIAL INFORMATION. Without the prior written consent of MRP,Buyer, directly or indirectly, shall not disclose (and will direct its directors, shareholders, employees and agents not to disclose) any Confidential Information. The term “Confidential Information” means any information of or relating to MRP or the Equipment and/or the Services not generally known to the public (other than as a result of disclosure in violation of this Agreement) in spoken, printed, electronic or any other form or medium, including, but not limited to, business processes, practices, methods, policies, plans, publications, documents, research, operations, services, strategies, techniques, agreements, contracts, transactions, potential transactions, know-how, trade secrets, databases, manuals, records, supplier information, financial information, accounting information, legal information, marketing information, pricing information, payroll information, personnel information, and supplier lists.

        14.  NON-SOLICITATION. Buyer agrees not to solicit or hire any personnel of MRP involved with the delivery of the Services during the provision of such Services and for twelve (12) months after the completion of such Services; provided, however, that Buyer may hire individuals employed by MRP who, without other solicitation, respond to advertisements or solicitations aimed at the general public.

        15.  EQUITABLE REMEDIES. Buyer acknowledges and agrees that (a) a breach or threatened breach by Buyer of any of its obligations under Sections 13 or 14 would give rise to irreparable harm to MRP for which monetary damages would not be an adequate remedy and (b) in the event of a breach or a threatened breach by Buyer of any such obligations, MRP shall, in addition to any and all other rights and remedies that may be available to MRP at law, at equity, or otherwise in respect of such breach, be entitled to equitable relief, including a temporary restraining order, an injunction, specific performance, and any other relief that may be available from a court of competent jurisdiction, without any requirement to post a bond or other security, and without any requirement to prove actual damages or that monetary damages will not afford an adequate remedy. Buyer agrees that Buyer will not oppose or otherwise challenge the appropriateness of equitable relief or the entry by a court of competent jurisdiction of an order granting equitable relief, in either case, consistent with the terms of this Section 15.

        16.  INDEMNIFICATION. Buyer agrees to indemnify, defend and hold harmless MRP and its directors, shareholders, employees and agents (collectively, “MRP Indemnitees”) against any liability, damage, loss or expense incurred by or imposed in connection with any claims, suits, actions, demands or judgments arising out of (a) any breach or non-fulfillment of any representation, warranty or covenant set forth in this Agreement by Buyer or its directors, managers, employees or agents (collectively, “Buyer’s Agents”); (b) any negligent act or omission or willful misconduct of Buyer or Buyer’s Agents in connection with this Agreement; (c) any bodily injury, death of any person or damage to real or tangible personal property caused by Buyer or Buyer’s Agents, including the use of unauthorized parts in or service of the Equipment; (d) any failure by Buyer or Buyer’s Agents to comply with any applicable laws; (e) any fraud or other intentional acts by Buyer or Buyer’s Agents; and (f) the use or operation of the Equipment, including, without limitation, any medical and/or surgical procedures performed by Buyer, and any of Buyer’s Agents, using the Equipment unless said damages are determined by a court of competence jurisdiction to be solely by the gross negligence of MRP or solely as result of a breach by MRP of the limited warranties contained herein.

        17.  DEFAULTS; REMEDIES. Notwithstanding anything herein to the contrary, should Buyer fail to pay for the order or any other amount, in whole or in part, when due or perform its other obligations under this Agreement or as otherwise mutually agreed in writing between Buyer and MRP (each, a “Default”), then MRP may take any and all actions available under law or equity to collect said amounts with a ten (10) day prior written notice, including, but not limited to, enforcing its security interest, accelerating the payment of and declaring immediately due and payable any unpaid balance of the order, referral to outside collection agencies and/or commencement of legal action. MRP’s rights shall be cumulative, and it shall not be required to have attempted to realize upon to the Equipment before taking any other collection actions. MRP may require that Buyer assemble and return any or all of the Equipment to MRP and, in the event Buyer fails to return such Equipment peaceably, enter upon the premises where such Equipment is located, with or without legal process, and repossess such Equipment. Upon a Default, Buyer agrees to pay upon MRP’s demand: (i) all costs and expenses incurred by MRP or its assignee in connection with the enforcement of any remedies, including all expenses incurred in connection with the return, sale, release or other disposition of the Equipment, including attorneys’ fees and other costs incurred by MRP or its assignee in enforcing or defending its rights and remedies under this Agreement and any other written agreement between Buyer and MRP.

        18.  COMPLIANCE WITH LAWS. Buyer shall (a) carry out the transactions contemplated by this sale and deal with the Equipment in conformity with all applicable laws, rules and regulations of all government authorities, including, without limitation, export laws, (b) obtain all permits and licenses required in connection with the purchase, shipment, installation or use of the Equipment, and (c) be solely responsible to fully understand and comply with laws, rules and regulations. Any information provided is as a convenience only.

        19.  FURTHER ASSURANCES. Upon MRP’s reasonable request, Buyer shall, at its sole cost and expense, execute and deliver all such further documents and instruments, and take all such further acts, necessary to give full effect to this Agreement.

        20.  ASSIGNMENT; SUCCESSORS AND ASSIGNS. Buyer cannot delegate any duties nor assign any rights or claims under this Agreement without MRP’s prior written consent, and any such attempt or assignment shall be void. In the event that Buyer finances its acquisition of any Equipment with a third party, Buyer may direct MRP to transfer title of such Equipment to such third-party financing company, with all remaining terms and conditions of this Agreement remaining in full force and effect. This Agreement is binding on and inures to the benefit of the parties to this Agreement and their respective permitted successors and permitted assigns.

        21.  NO THIRD-PARTY BENEFICIARIES. Subject to Section 16, this Agreement benefits solely the parties to this Agreement and their respective permitted successors and assigns, and nothing in this Agreement, express or implied, confers on any other person any legal or equitable right, benefit, or remedy of any nature whatsoever under or by reason of this Agreement.

        22.  GOVERNING LAW; VENUE. The application of the UN Convention on Contracts for the International Sale of Goods is expressly excluded. The parties agree that any and all claims, demands, disagreements, controversies or disputes arising out of or relating to this Agreement and any agreement or document delivered in connection herewith (collectively, “Claims”) shall be governed by and construed in accordance with the laws of the State of Utah and adjudicated exclusively in the state and federal courts located in or nearest to Summit County, Utah, which courts shall have the sole and exclusive jurisdiction and venue for adjudication of all Claims. The parties hereby agree upon, consent and stipulate to the jurisdiction and venue of the aforementioned courts for the adjudication of all Claims, to the exclusion of all other courts, forums and venues whatsoever.

        23.  NON-DISPARAGEMENT. Buyer shall not disparage MRP or MRP’s trademarks, websites, products or services, or display any such items in a derogatory or negative manner on any website or in any public forum or press release.

        24.  NOTICES. Any notice, demand, or communication required, permitted or desired to be given hereunder shall be deemed effectively given when personally delivered, when sent by electronic means, when received by overnight courier, or when mailed by prepaid, certified or registered mail, return receipt requested, addressed to the other party at its address set forth on the Quote or to such other address that the receiving party may designate from time to time in accordance with this Section 25.

        25.  PUBLIC ANNOUNCEMENTS. Unless otherwise stated herein, neither party shall issue a press release or otherwise advertise, make a public statement or disclose to any third-party information pertaining to the relationship arising under this Agreement, the existence or terms of this Agreement, the underlying transactions between MRP and Buyer or agent for Buyer or refer to the other party in relation to this Agreement without the other party’s prior written approval.

        26.  ENTIRE AGREEMENT; ADDITIONAL OR INCONSISTENT TERMS. Subject to Section 32, this Agreement constitutes the sole and entire agreement between the parties hereto relating to the subject matter hereof, and any unincorporated representation, affirmation of fact, course of prior dealings, promise or condition in connection therewith, or usage of the trade, shall not be binding on either party. Terms and conditions set forth which differ from, conflict with or are not included in this Agreement shall not be part of any agreement between MRP and Buyer unless both parties specifically accept such terms and conditions in writing.

        27.  WAIVER. No waiver under this Agreement is effective unless it is in writing and signed by the party waiving its right. Any waiver authorized on one occasion is effective only in that instance and only for the purpose stated and does not operate as a waiver on any future occasion. None of the following constitutes a waiver or estoppel of any right, remedy, power, privilege or condition arising from this Agreement: any failure or delay in exercising any right, remedy, power or privilege or in enforcing any condition under this Agreement; or any act, omission or course of dealing between the parties.

        28.  SURVIVAL. Subject to the limitations and other provisions of this Agreement, the representations and warranties of Buyer contained herein shall survive the expiration or earlier termination of this Agreement for a period of twelve (12) months after such expiration o termination and (b) this Section 29 and Sections 10, 12, 13, 14, 15, 16, 17, 21, 22, 23, 24, 26, and 32 of this Agreement, as well as any other provision that, in order to give proper effect to its intent, should survive such expiration or termination, shall survive the expiration or earlier termination of this Agreement. All other provisions of this Agreement shall not survive the expiration or earlier termination of this Agreement.

        29.  RELATIONSHIP OF PARTIES. Nothing in this Agreement creates any agency, joint venture, partnership or other form of joint enterprise, employment or fiduciary relationship between the parties. Neither party has any express or implied right or authority to assume or create any obligations on behalf of or in the name of the other party or to bind the other party to any contract, agreement or undertaking with any third party.

        30.  HEADINGS. The headings in this Agreement are for reference only and do not affect the interpretation of this Agreement.

        31.  ORDER OF PRECEDENCE. In the event of conflict between the Quote, a written agreement by MRP, and these Terms, the order of priority shall be: (1) the written

agreement by MRP, if only if executed by an MRP Officer, (2) the Quote and (3) these Terms, and only to the extent of the direct conflict. Notwithstanding the foregoing, MRP shall not be bound by, and specifically objects to, any terms, conditions or other provisions, both written and oral, which are different from, in addition to or inconsistent with the provisions of this Agreement which are set forth in any purchase order, receipt, acceptance, confirmation, correspondence or otherwise of, or by, Buyer. Fulfillment of Buyer’s order shall not constitute acceptance of any of Buyer’s terms and conditions and does not serve to modify or amend the terms and conditions contained herein.

        32.  SEVERABILITY. If any part of this Agreement is held to be void, illegal or unenforceable, then it shall be deemed to be severed from this Agreement and the remaining provisions shall continue in full force and effect; provided, however, that if any fundamental term or provision of this Agreement is held to be void, illegal or unenforceable, the remainder of this Agreement shall be unenforceable. Upon a determination that any term or provision is void, illegal or unenforceable, the parties shall negotiate in good faith to modify this Agreement to effect the original intent of the parties as closely as possible in order that the transactions contemplated hereby be consummated as originally contemplated to the greatest extent possible.