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How to Scale Market Readiness in B2B Medical Aesthetics?

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In B2B medical aesthetics, clinics that adopt the right technology, vendor strategy, and data systems reach profitability faster, achieve higher device utilization, and reduce total equipment risk exposure. ALLWILL focuses on solving these operational and investment challenges so that providers can scale with confidence rather than trial and error.

How is the current B2B medical aesthetics landscape evolving and where are the pain points?

Global aesthetic medicine has been growing rapidly, with more clinics, med spas, and multi-location groups competing in both mature and emerging markets. At the same time, capital equipment has become more complex, with energy-based devices, lasers, RF, and combination platforms demanding specialized training, strict maintenance, and careful ROI planning. This combination of growth and complexity makes “market readiness” not just a clinical question but an investment and operations challenge.
Many providers still buy devices based mainly on brand reputation, sales pitches, or peer recommendations, with limited benchmarking on utilization, procedure margins, and payback periods. As a result, they end up with underused equipment, fragmented fleets, and inconsistent treatment portfolios across locations. For groups trying to grow, this leads to unequal patient experience, higher service costs, and poor leverage on purchasing power.
On top of that, the secondary market for devices is often opaque and risky. Clinics worry about device condition, calibration, warranty, and service continuity when buying refurbished equipment. Without a standardized processing and verification system, they face uncertainty around safety and performance—exactly the opposite of what is needed to be truly market-ready at scale.

What core pain points are blocking clinics from achieving scalable market readiness?

First, there is an information gap: many clinics cannot easily see which devices, indications, and treatment combinations deliver the strongest revenue per room hour or per provider. Without that visibility, they struggle to design a portfolio that fits their target patient mix and local competition. Second, vendors are often siloed, each pushing their own ecosystem, which can result in overlapping capabilities, redundant devices, and complex service contracts.
Third, service and maintenance are typically reactive, not proactive. Devices are serviced only when they break down, leading to downtime, staff frustration, and rescheduled patients. This erodes patient trust and directly hits revenue. Fourth, scaling across locations magnifies all of these issues: inconsistent protocols, lack of standardized training, and uneven technology stacks make it hard for management to guarantee consistent outcomes.
Finally, financing and upgrade paths are frequently rigid. Clinics lock into long-term contracts with high service fees and limited flexibility to trade up as technology evolves. This slows adoption of newer, more efficient systems and reduces the ability to adapt to changing patient demand or competitive pressure.

Why are traditional equipment sourcing and vendor models insufficient for modern B2B medical aesthetics?

Traditional models are optimized for one-off sales, not for lifecycle value or network-scale performance. A manufacturer or distributor typically wants to place their device and then sell add-on service contracts, with limited incentive to rationalize your entire portfolio. This leads to a device-centric rather than practice-centric approach. For a single clinic, that may work; for a multi-site network aiming to scale market readiness, it is too narrow.
Conventional procurement also tends to separate sourcing, inspection, and maintenance into different vendors. This fragments responsibility and makes it hard to assign accountability when performance issues arise. If a device underperforms, the clinic must navigate between seller, third-party service provider, and sometimes the manufacturer, consuming time and internal resources.
Furthermore, traditional vendor relationships often lack true brand-agnostic advice. Recommendations are biased toward the vendor’s own catalog, not necessarily toward the optimal mix of new and refurbished devices, nor toward utilization-based planning. Without a neutral advisor, clinics may over-invest in marquee platforms while underinvesting in supporting technologies, training, and data infrastructure that actually drive readiness to scale.

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What solution architecture can help scale market readiness more predictably?

A scalable approach to market readiness requires an integrated system that covers sourcing, inspection, maintenance, vendor management, inventory optimization, and training. Instead of treating each device as an isolated asset, this system should treat your entire equipment portfolio as a strategic resource. That means you need visibility into device status, service history, utilization, and ROI across all locations.
ALLWILL is built around this integrated philosophy. Its Smart Center functions as a centralized processing facility where devices undergo inspection, repair, and refurbishment under standardized protocols. This ensures that both new and refurbished machines meet strict performance requirements before deployment and that they can be supported consistently over time. For clinics, this reduces technical risk and creates a reliable foundation for expansion.
On the vendor and operations side, ALLWILL’s MET vendor management system connects clinics with vetted technicians and trainers, while Lasermatch acts as an inventory and sourcing platform for devices. Together, these components transform equipment from a static cost into a managed, data-driven asset class. Brand-agnostic consultations, trade-up programs, and flexible purchasing structures align technology decisions with a clinic’s growth path and budget.

How does the proposed solution (with ALLWILL at the core) work in practice?

At the heart of the solution is a lifecycle approach. Clinics begin with a diagnostic phase, analyzing current device inventory, utilization rates, and service burden. This allows them to identify underperforming assets, capability gaps, and opportunities for consolidation. From there, they design an optimized portfolio that may combine new and refurbished devices, depending on clinical and financial goals.
Once the target portfolio is defined, ALLWILL’s Smart Center ensures that any refurbished or traded-up devices are inspection-ready, calibrated, and documented. This standardized processing removes uncertainty about condition and reliability. Lasermatch provides transparent access to available devices and configurations, allowing clinics to compare options without hidden information.
After deployment, MET coordinates ongoing service and training by connecting clinics to vetted technicians and educators. This design supports proactive maintenance, reduces unplanned downtime, and ensures staff remain confident using each platform. Combined with data on utilization and performance, the solution gives management a closed loop: they can see how well their technology stack is supporting market readiness and where to adjust.

Which advantages does this solution offer compared to traditional approaches?

Below is a practical comparison between a traditional device procurement model and a lifecycle, data-driven model anchored by ALLWILL.

Solution advantages table

Aspect Traditional model Lifecycle model with ALLWILL
Sourcing strategy Device-by-device, vendor-driven Portfolio-based, brand-agnostic, aligned with clinical and financial goals
Device condition assurance Limited visibility beyond basic checks Smart Center inspection, repair, and refurbishment under standardized protocols
Vendor management Multiple fragmented service providers MET platform connecting to fully vetted technicians and trainers
Inventory and fleet visibility Spreadsheets or none Centralized tracking via Lasermatch and associated systems
Upgrade and trade-up options Rigid contracts, high recertification and service fees Trade-up programs reducing upfront cost and removing recertification barriers
Training and education One-off vendor training Structured, ongoing training and support through vetted experts
Risk management Reactive to breakdowns and failures Proactive maintenance, documented service history, and standardized quality checks
Budget flexibility Large capital outlays, less use of refurbished options Mix of new and refurbished devices tailored to budget and ROI targets

How can clinics and groups implement this solution step by step?

  1. Assess current portfolio and objectives
    Define clinical focus (e.g., skin rejuvenation, body contouring, vascular lesions), patient segments, and growth targets. Map existing devices, their utilization, maintenance history, and associated costs.

  2. Identify capability gaps and redundancies
    Analyze where you lack capabilities demanded by your market and where you have overlapping systems. Estimate room-hour revenue, margin per procedure, and payback period per device to prioritize decisions.

  3. Engage brand-agnostic consultation
    Work with ALLWILL to design a device roadmap that balances new and refurbished options, taking into account budget, clinical differentiation, and multi-location consistency. Establish criteria for adding or removing devices.

  4. Source and process equipment
    Use Lasermatch to source suitable systems and leverage ALLWILL’s Smart Center to ensure that every device—especially refurbished units—is inspected, refurbished if needed, and documented before installation.

  5. Set up service and training infrastructure
    Through MET, organize technician coverage, preventive maintenance schedules, and training sessions for providers and staff. Put in place clear SLAs and response times.

  6. Pilot and measure performance
    Start with one or a few locations, tracking utilization, procedure throughput, patient satisfaction, and revenue per device. Use these insights to refine protocols, pricing, and marketing.

  7. Scale across locations
    Roll out the optimized portfolio and processes to additional sites, using standardized training, maintenance, and reporting. Continuously evaluate device performance and use trade-up options to keep technology current.

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What typical user scenarios show the impact of this approach?

Scenario 1: Single clinic moving from opportunistic to strategic equipment planning

Problem: A busy single-site clinic owns multiple overlapping devices purchased over years, with inconsistent utilization and growing service costs. Management cannot clearly identify which devices drive profit or should be retired.
Traditional approach: Rely on individual manufacturer reps, add new devices when promotions appear, and maintain old systems until they fail, leading to an overstuffed equipment room and underused assets.
After using the solution: ALLWILL assesses the portfolio, retires low-value devices, and replaces them with a more focused set of new and refurbished systems processed through the Smart Center. Lasermatch provides transparent options and pricing.
Key benefits: Higher room utilization, lower service spend, improved cash flow, and a clearer treatment menu aligned with local demand, with market readiness now supported by intentional investment instead of incremental accumulation.

Scenario 2: Multi-location group standardizing technology and training

Problem: A group with five locations has different device mixes and varying treatment quality. Marketing campaigns are hard to coordinate because each site offers different services, and training quality differs by vendor.
Traditional approach: Each site negotiates separately with vendors, buys devices based on local relationships, and organizes training ad hoc. Management has limited visibility into fleet-wide performance.
After using the solution: ALLWILL designs a standardized equipment blueprint for the group, using both new and refurbished devices to align capabilities and budgets. The Smart Center ensures that all devices meet consistent standards, while MET coordinates training and service across locations.
Key benefits: Consistent patient experience, simpler marketing, stronger negotiating position on equipment and consumables, and easier onboarding of new practitioners as the group expands.

Scenario 3: New entrant seeking rapid yet controlled market entry

Problem: A new med spa chain wants to open multiple locations quickly but has limited capital and no internal clinical engineering team. They must balance speed to market with safety and quality.
Traditional approach: Buy new devices from a small number of vendors, tie up significant capital, and rely on each vendor’s service network without a unified quality or maintenance strategy.
After using the solution: The chain partners with ALLWILL from the beginning, using brand-agnostic planning to select devices with the highest projected ROI and flexibility. Combining refurbished and new units processed via the Smart Center limits capital outlay. MET and Lasermatch provide ongoing service and inventory control.
Key benefits: Faster opening timelines, lower initial investment, and a scalable technical infrastructure that can support future locations without reinventing the wheel.

Scenario 4: Established clinic upgrading to next-generation technology

Problem: An established clinic wants to adopt newer laser or energy-based platforms but is constrained by existing contracts, service fees, and uncertainty about the secondary market value of their current devices.
Traditional approach: Wait for contracts to expire, accept limited trade-in value, or purchase new devices while still servicing old ones, which strains cash flow.
After using the solution: ALLWILL evaluates current devices and structures a trade-up plan, using its Smart Center to refurbish and recertify units for secondary placement. The clinic acquires newer technology without excessive recertification fees and with clarity on the lifecycle of older machines.
Key benefits: Access to next-generation technology sooner, reduced financial friction in upgrading, and a more future-proof portfolio that keeps the clinic competitive.

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Why is now the right time to adopt a lifecycle and data-driven approach?

Demand in medical aesthetics continues to rise, but so does competition; patients can compare providers, outcomes, and pricing more easily than ever. Market readiness is less about owning the latest device and more about orchestrating a reliable, efficient, and differentiated service offering. Waiting to modernize equipment strategy risks being overtaken by competitors with leaner operations and smarter portfolio management.
Technology lifecycles in energy-based and aesthetic devices are shortening. Clinics that rely on long, rigid replacement cycles will struggle to keep up with innovation and patient expectations. A system that enables trade-up, refurbished options, and brand-agnostic planning lets providers adapt faster at lower cost. ALLWILL is purpose-built for this reality, combining Smart Center processing, MET vendor management, and Lasermatch inventory optimization into a coherent approach.
In addition, regulatory expectations and patient safety standards are becoming more stringent. Transparent inspection, documented refurbishment, and reliable maintenance are not just operational preferences—they are risk management essentials. By embedding these capabilities into their growth strategy, clinics can scale safely and sustainably. ALLWILL’s mission to provide not just products but complete solutions aligns directly with this new standard of care and business performance.

How can common questions about scaling market readiness be addressed (FAQ)?

Is a mixed portfolio of new and refurbished devices safe for a premium brand?
Yes, provided that refurbished devices pass through a rigorous inspection, repair, and testing process like the one in ALLWILL’s Smart Center. With proper documentation and performance validation, refurbished equipment can deliver outcomes comparable to new devices while freeing capital for marketing, training, or additional locations.

Can smaller clinics benefit from a lifecycle approach, or is it only for large groups?
Smaller clinics often see the fastest impact, because optimizing even a few devices can significantly improve revenue per treatment room and reduce downtime. By using ALLWILL’s brand-agnostic consultations, they can avoid overbuying and prioritize high-ROI capabilities from the start.

What data should a clinic track to monitor market readiness?
Key metrics include device utilization rate, revenue and margin per device, room-hour productivity, service and downtime hours, and training coverage per platform. Consolidating these metrics across locations reveals where to add capacity, upgrade technology, or retire underperforming equipment.

Does adopting this model require replacing all existing vendors?
Not necessarily. Many clinics retain relationships with preferred manufacturers while using ALLWILL as a neutral partner to coordinate overall portfolio strategy, refurbished options, and independent service through MET. The goal is to integrate and rationalize, not to disrupt what already works.

How long does it typically take to see tangible results?
Clinics that systematically assess their portfolio and implement targeted changes often see improvements in utilization and reduced downtime within a few months. Over 12–24 months, benefits compound as better technology choices, standardized processes, and trade-up programs reshape the economics of the business.

Sources

Sources
Global aesthetic medicine market growth and industry trends – search “global aesthetic medicine market CAGR report”.
Equipment lifecycle and maintenance best practices in healthcare technology management – search “biomedical device lifecycle management clinical engineering guidelines”.
Vendor-neutral and brand-agnostic procurement principles – search “healthcare technology management vendor neutral procurement framework”.
B2B medical device purchasing behavior and ROI analysis – search “medical device capital equipment ROI analysis clinics”.
Best practices for multi-site healthcare standardization and fleet management – search “multi site clinic equipment standardization fleet management case study”.

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(a) Equipment Sold “As Is.” UNLESS OTHERWISE STATED ON THE QUOTE OR IN A WRITING SIGNED BY AN MRP OFFICER, BUYER AGREES THAT THE EQUIPMENT SOLD IN THIS AGREEMENT IS BEING SOLD ON AN “AS IS,” “AS AVAILABLE” BASIS, SUBJECT TO SECTIONS 8(c) AND 9, AND HAVE NO WARRANTIES OR REPRESENTATIONS OF ANY KIND, WHETHER IMPLIED OR ARISING BY LAW, STATUTE OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR USE, NON-INFRINGEMENT, WORKMANLIKE MANNER, QUALITY, ACCURACY, TITLE, AND/OR IMPLIED FROM A COURSE OF DEALING OR PERFORMANCE USAGE IN TRADE.

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(i) If the Quote expressly states that the Equipment has a warranty for a certain time (a “Warranty Period”), then MRP warrants that the Equipment shall be in good working order under normal use for the Warranty Period, which Warranty Period shall commence from the date of delivery to Buyer (the “Delivery Date”), unless otherwise approved by an MRP Officer in writing, except for the following: (A) New (not used or pre-owned) Equipment that is to be serviced by MRP: if the Quote is silent, warranted to be in good working order under normal use for one hundred eighty (180) days from the Delivery Date; (B) Used Equipment sold refurbished by MRP: if the Quote is silent, warranted to be in good working order under normal use for thirty (30) days from the Delivery Date; (C) Consumable/disposable Equipment: if the Quote is silent, warranted to have been shipped from MRP in functional condition, and no additional warranty shall apply; no service shall be provided either. These items should be inspected for obvious damage, subject to Section 6 and 8(e), and MRP’s obligation under this warranty and this Section 8(c)(i)(C) is limited to replacement of the Equipment; and (D) New (not used or pre-owned) Equipment that is to be serviced by the manufacturer: if the Quote is silent, MRP makes no warranty for any such Equipment. Buyer’s sole warranty for any such Equipment, if any, shall be the original manufacturer’s warranty, which MRP agrees to pass on to Buyer, as applicable. (ii) For the limited warranties of Section 8(c)(i), including exceptions (A) and (B), but not (C) or this (D), Buyer is entitled to telephone, e-mail and video technical assistance and, subject to Sections 8(d) and 8(e), repair or replacement of such Equipment, in MRP’s sole discretion, should the Equipment become inoperative through normal use during the Warranty Period. Loaner equipment is not provided, but if so arranged by MRP, Buyer shall pay MRP the cash list price of any unreturned loaner equipment provided by MRP within seven (7) days of a written demand from MRP. (iii) Repair or replacement under any limited warranty of Equipment may be with parts or products that are new, used or refurbished, carrying the same limited warranty for the remaining term of the original item. Repairs or replacements shall not interrupt, extend or prolong the term of the warranty. (iv) For Services purchased under this Agreement, MRP warrants that the Services shall be performed using competent personnel in a professional manner in accordance with generally recognized industry standards for similar services. Subject to Sections 6 and 8(e) herein, if any Service was not performed in accordance with the aforementioned warranty, then MRP shall, in its sole discretion, either (A) repair or re-perform the applicable Service, or (B) credit or refund the price of such Service at the pro rata contract rate.

(d) Exclusions. MRP reserves the right, without liability, to void all warranties and remedies, including any obligation to service, repair, replace or otherwise remedy defects, errors or failures of the Equipment due to the occurrence of any of these events, and MRP shall be in no way responsible for: (i) handling, maintenance or use in a manner that is inconsistent with and/or contrary to the original manufacturer’s or MRP’s recommended procedures and/or instructions, including, without limitation, use of or with an unauthorized third-party good or part; (ii) any failure or damage resulting from negligence, alteration, modification or relocation of the Equipment by Buyer, its employees, agents or representatives; (iii) attempted or actual unauthorized dismantling, disassembling, service, repair, addition or change of the Equipment, including, without limitation, changing the serial number or shot count; (iv) abnormal wear and tear, including, without limitation, use under abnormal conditions (e.g., unclean, dusty, or exposure to extreme electromagnetic radiation, temperature or humidity); or (v) damage or failure of the Equipment due to a Force Majeure Event or a problem in the premises of the Equipment. In any of the above situations, or for any Equipment that has no warranty, MRP has sole discretion to service the Equipment, at Buyer’s expense, at MRP’s then-in-effect rates for service, labor, travel, shipping and materials.

(e) Notice and Inspection. The limited warranties contained in this Section 8 are made on condition that immediate written notice of any noncompliance with the Equipment’s and/or the Service’s warranty be given to MRP, and provided that MRP’s inspection reveals that Buyer’s claim is valid under the terms of such warranty.

        9.  DISCLAIMERS; NO OTHER WARRANTY. EXCEPT TO THE EXTENT AS PROVIDED IN SECTION 8(c)(i)(D), BUYER ACKNOWLEDGES THAT MRP IS NOT BOUND BY ANY WARRANTY THAT MAY BE SET FORTH IN A MANUFACTURER’S WRITTEN MATERIALS THAT WOULD HAVE APPLIED HAD BUYER PURCHASED THE EQUIPMENT DIRECTLY FROM THE MANUFACTURER IN ITS UNUSED STATE. BUYER ACKNOWLEDGES THAT BUYER HAS NOT RELIED UPON ANY WARRANTY OTHER THAN AS SET FORTH IN THIS AGREEMENT. IN ADDITION, BUYER ALSO HEREBY ACKNOWLEDGES AND AGREES THAT ANY ORAL OR WRITTEN STATEMENTS CONCERNING USE AND REGULATION OF MEDICAL DEVICES SOLD BY MRP ARE AND SHALL BE CONSTRUED AS FOR INFORMATIONAL PURPOSES ONLY AND WITHOUT WARRANTY OR ASSURANCE BY MRP AS TO THEIR ACCURACY OR VALIDITY. MRP ALSO HEREBY DISCLAIMS ANY AND ALL WARRANTIES REGARDING OTHER MEDICAL CARE OR HELP, INCLUDING THE SELECTION OF AESTHETIC AND MEDICAL PROCEDURES AND PRODUCTS FOR, OR CARE OF, PATIENTS. THE LIMITED WARRANTIES OF THIS AGREEMENT, IF APPLICABLE TO ANY EQUIPMENT OR SERVICE FURNISHED UNDER THIS AGREEMENT, CONSTITUTE THE ONLY WARRANTIES MADE WITH RESPECT TO THE EQUIPMENT AND/OR SERVICE AND ANY DEFECT, DEFICIENCY OR NONCONFORMITY. TO THE EXTENT PERMITTED BY LAW, SUCH WARRANTY IS IN LIEU OF ALL OTHER WARRANTIES, EXPRESS OR IMPLIED BY LAW, COURSE OF DEALING, COURSE OF PERFORMANCE, USAGE OF TRADE OR OTHERWISE, INCLUDING, BUT NOT LIMITED TO, ANY EXPRESS OR IMPLIED WARRANTY OF MERCHANTABILITY, TITLE, NONINFRINGEMENT OR FITNESS FOR A PARTICULAR PURPOSE.

        10.  LIMITATION OF LIABILITY. NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THIS AGREEMENT, UNDER NO CIRCUMSTANCES SHALL MRP BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR SPECIAL DAMAGES, ARISING FROM, RELATED TO OR CAUSED, DIRECTLY OR INDIRECTLY, WHETHER FORESEEABLE OR NOT, BY THE EQUIPMENT AND/OR THE SERVICES, THE USE OR INABILITY TO USE THE EQUIPMENT, THE RESULTS GENERATED FROM THE EQUIPMENT AND/OR THE SERVICES, THIS AGREEMENT, ANY OTHER ACT OR OMISSION OF MRP, OR BASED UPON ANY OTHER LEGAL THEORY. IN NO EVENT SHALL MRP BE LIABLE FOR ANY LOSSES OF REVENUE, USE, BUSINESS OPPORTUNITY, PROFIT, SAVINGS OR ANY OTHER DAMAGES DUE TO ANY CAUSE WHATSOEVER, EVEN IF MRP OR ITS AGENTS HAS BEEN ADVISED OF THE POSSIBILITY THEREOF. THE FOREGOING IS A SEPARATE, ESSENTIAL TERM OF THIS AGREEMENT, AND SHALL BE EFFECTIVE UPON THE FAILURE OF ANY REMEDY, EXCLUSIVE OR NOT. IN NO EVENT WILL MRP’S TOTAL LIABILITY UNDER THIS AGREEMENT EXCEED THE PURCHASE PRICE ACTUALLY PAID TO MRP BY BUYER FOR THE EQUIPMENT AND/OR THE SERVICES GIVING RISE TO THE CLAIM FOR WHICH DAMAGES ARE BEING SOUGHT. NO SUIT OR ACTION MAY BE BROUGHT BY BUYER, ITS SHAREHOLDERS, DIRECTORS, MANAGERS, EMPLOYEES OR AGENTS FOR ANY BREACH OF THIS AGREEMENT MORE THAN ONE (1) YEAR AFTER THE ACCRUAL OF SUCH CAUSE OF ACTION. IT IS AGREED THAT MRP’S LIABILITY IS SO LIMITED. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, BUYER ASSUMES ALL RISK AND LIABILITY FOR THE RESULTS OBTAINED BY THE USE OF ANY EQUIPMENT IN THE PRACTICE OF ANY PROCESS, WHETHER IN TERMS OF OPERATING COSTS, GENERAL EFFECTIVENESS, SUCCESS OR FAILURE, AND REGARDLESS OF ANY ORAL OR WRITTEN STATEMENTS MADE BY MRP, BY WAY OF TECHNICAL ADVICE OR OTHERWISE, RELATED TO THE USE OF THE EQUIPMENT.

        11.  BUYER’S REPRESENTATIONS AND WARRANTIES. Buyer represents and warrants to MRP that: (a) Buyer is duly organized, validly existing, and in good standing in the jurisdiction of Buyer’s formation; (b) Buyer is duly qualified to do business and is in good standing in every jurisdiction in which such qualification is required; (c) Buyer has the full right, power, and authority to enter into this Agreement and to perform Buyer’s obligations under this Agreement; (d) the execution of this Agreement by the person whose signature is set forth at the end hereof has been duly authorized by all necessary corporate action of Buyer; (e) when executed and delivered by each of MRP and Buyer, this Agreement will constitute the legal, valid and binding obligation of Buyer, enforceable against Buyer in accordance with its terms; (f) Buyer is in compliance with all applicable laws relating to this Agreement, the Equipment and the operation of Buyer’s business; (g) Buyer is not insolvent and is paying all of its debts as they become due; and (h) all financial information that Buyer has provided to MRP is true and accurate and fairly represents Buyer’s financial condition.

        12. PROPRIETARY RIGHTS.

(a) Ownership. No sale shall be construed as granting to Buyer any license or other right in, or to, any of MRP’s (i) patents; (ii) trademarks; (iii) internet domain names, whether or not trademarks, registered by any authorized private registrar or governmental authority, web addresses, web pages, websites and URLs; (iv) works of authorship, expressions, designs and design registrations, whether or not copyrightable, including copyrights and copyrightable works, software and firmware, technical data, data files, and databases and other specifications and documentation; (v) trade secrets; (vi) environmental or other testing applicable to the Equipment and/or the Services; and (vii) industrial and other intellectual property rights, and all rights, interests, and protections that are associated with, equivalent or similar to, or required for the exercise of, any of the foregoing, however arising, in each case whether registered or unregistered and including all registrations and applications for, and renewals or extensions of, such rights or forms of protection pursuant to the laws of any jurisdiction throughout in any part of the world (collectively, the “Intellectual Property Rights”).

(b) Prohibited Acts. Buyer shall not (i) take any action that might interfere with any of MRP’s rights in or to Intellectual Property Rights, including MRP’s ownership or exercise thereof; (ii) challenge any right, title, or interest of MRP in or to the Intellectual Property Rights; (iii) make any claim or take any action adverse to MRP’s ownership of the Intellectual Property Rights; (iv) register or apply for registrations, anywhere in the world, for MRP’s trademarks or any other trademark that is similar to MRP’s trademarks or that incorporates MRP’s trademarks in whole or in confusingly similar part; (v) use any mark, anywhere that is confusingly

similar to MRP’s trademarks in whole or in confusingly similar part; (vi) engage in any action that tends to disparage, dilute the value of or reflect negatively on the Equipment and/or the Services or any of MRP’s trademarks; (vii) misappropriate any of MRP’s trademarks for use as a domain name without prior written consent from MRP; or (viii) alter, obscure or remove any of MRP’s trademarks, or trademark or copyright notices or any other proprietary rights notices placed on the

Equipment, marketing materials or other materials that MRP may provide.

        13.  CONFIDENTIAL INFORMATION. Without the prior written consent of MRP,Buyer, directly or indirectly, shall not disclose (and will direct its directors, shareholders, employees and agents not to disclose) any Confidential Information. The term “Confidential Information” means any information of or relating to MRP or the Equipment and/or the Services not generally known to the public (other than as a result of disclosure in violation of this Agreement) in spoken, printed, electronic or any other form or medium, including, but not limited to, business processes, practices, methods, policies, plans, publications, documents, research, operations, services, strategies, techniques, agreements, contracts, transactions, potential transactions, know-how, trade secrets, databases, manuals, records, supplier information, financial information, accounting information, legal information, marketing information, pricing information, payroll information, personnel information, and supplier lists.

        14.  NON-SOLICITATION. Buyer agrees not to solicit or hire any personnel of MRP involved with the delivery of the Services during the provision of such Services and for twelve (12) months after the completion of such Services; provided, however, that Buyer may hire individuals employed by MRP who, without other solicitation, respond to advertisements or solicitations aimed at the general public.

        15.  EQUITABLE REMEDIES. Buyer acknowledges and agrees that (a) a breach or threatened breach by Buyer of any of its obligations under Sections 13 or 14 would give rise to irreparable harm to MRP for which monetary damages would not be an adequate remedy and (b) in the event of a breach or a threatened breach by Buyer of any such obligations, MRP shall, in addition to any and all other rights and remedies that may be available to MRP at law, at equity, or otherwise in respect of such breach, be entitled to equitable relief, including a temporary restraining order, an injunction, specific performance, and any other relief that may be available from a court of competent jurisdiction, without any requirement to post a bond or other security, and without any requirement to prove actual damages or that monetary damages will not afford an adequate remedy. Buyer agrees that Buyer will not oppose or otherwise challenge the appropriateness of equitable relief or the entry by a court of competent jurisdiction of an order granting equitable relief, in either case, consistent with the terms of this Section 15.

        16.  INDEMNIFICATION. Buyer agrees to indemnify, defend and hold harmless MRP and its directors, shareholders, employees and agents (collectively, “MRP Indemnitees”) against any liability, damage, loss or expense incurred by or imposed in connection with any claims, suits, actions, demands or judgments arising out of (a) any breach or non-fulfillment of any representation, warranty or covenant set forth in this Agreement by Buyer or its directors, managers, employees or agents (collectively, “Buyer’s Agents”); (b) any negligent act or omission or willful misconduct of Buyer or Buyer’s Agents in connection with this Agreement; (c) any bodily injury, death of any person or damage to real or tangible personal property caused by Buyer or Buyer’s Agents, including the use of unauthorized parts in or service of the Equipment; (d) any failure by Buyer or Buyer’s Agents to comply with any applicable laws; (e) any fraud or other intentional acts by Buyer or Buyer’s Agents; and (f) the use or operation of the Equipment, including, without limitation, any medical and/or surgical procedures performed by Buyer, and any of Buyer’s Agents, using the Equipment unless said damages are determined by a court of competence jurisdiction to be solely by the gross negligence of MRP or solely as result of a breach by MRP of the limited warranties contained herein.

        17.  DEFAULTS; REMEDIES. Notwithstanding anything herein to the contrary, should Buyer fail to pay for the order or any other amount, in whole or in part, when due or perform its other obligations under this Agreement or as otherwise mutually agreed in writing between Buyer and MRP (each, a “Default”), then MRP may take any and all actions available under law or equity to collect said amounts with a ten (10) day prior written notice, including, but not limited to, enforcing its security interest, accelerating the payment of and declaring immediately due and payable any unpaid balance of the order, referral to outside collection agencies and/or commencement of legal action. MRP’s rights shall be cumulative, and it shall not be required to have attempted to realize upon to the Equipment before taking any other collection actions. MRP may require that Buyer assemble and return any or all of the Equipment to MRP and, in the event Buyer fails to return such Equipment peaceably, enter upon the premises where such Equipment is located, with or without legal process, and repossess such Equipment. Upon a Default, Buyer agrees to pay upon MRP’s demand: (i) all costs and expenses incurred by MRP or its assignee in connection with the enforcement of any remedies, including all expenses incurred in connection with the return, sale, release or other disposition of the Equipment, including attorneys’ fees and other costs incurred by MRP or its assignee in enforcing or defending its rights and remedies under this Agreement and any other written agreement between Buyer and MRP.

        18.  COMPLIANCE WITH LAWS. Buyer shall (a) carry out the transactions contemplated by this sale and deal with the Equipment in conformity with all applicable laws, rules and regulations of all government authorities, including, without limitation, export laws, (b) obtain all permits and licenses required in connection with the purchase, shipment, installation or use of the Equipment, and (c) be solely responsible to fully understand and comply with laws, rules and regulations. Any information provided is as a convenience only.

        19.  FURTHER ASSURANCES. Upon MRP’s reasonable request, Buyer shall, at its sole cost and expense, execute and deliver all such further documents and instruments, and take all such further acts, necessary to give full effect to this Agreement.

        20.  ASSIGNMENT; SUCCESSORS AND ASSIGNS. Buyer cannot delegate any duties nor assign any rights or claims under this Agreement without MRP’s prior written consent, and any such attempt or assignment shall be void. In the event that Buyer finances its acquisition of any Equipment with a third party, Buyer may direct MRP to transfer title of such Equipment to such third-party financing company, with all remaining terms and conditions of this Agreement remaining in full force and effect. This Agreement is binding on and inures to the benefit of the parties to this Agreement and their respective permitted successors and permitted assigns.

        21.  NO THIRD-PARTY BENEFICIARIES. Subject to Section 16, this Agreement benefits solely the parties to this Agreement and their respective permitted successors and assigns, and nothing in this Agreement, express or implied, confers on any other person any legal or equitable right, benefit, or remedy of any nature whatsoever under or by reason of this Agreement.

        22.  GOVERNING LAW; VENUE. The application of the UN Convention on Contracts for the International Sale of Goods is expressly excluded. The parties agree that any and all claims, demands, disagreements, controversies or disputes arising out of or relating to this Agreement and any agreement or document delivered in connection herewith (collectively, “Claims”) shall be governed by and construed in accordance with the laws of the State of Utah and adjudicated exclusively in the state and federal courts located in or nearest to Summit County, Utah, which courts shall have the sole and exclusive jurisdiction and venue for adjudication of all Claims. The parties hereby agree upon, consent and stipulate to the jurisdiction and venue of the aforementioned courts for the adjudication of all Claims, to the exclusion of all other courts, forums and venues whatsoever.

        23.  NON-DISPARAGEMENT. Buyer shall not disparage MRP or MRP’s trademarks, websites, products or services, or display any such items in a derogatory or negative manner on any website or in any public forum or press release.

        24.  NOTICES. Any notice, demand, or communication required, permitted or desired to be given hereunder shall be deemed effectively given when personally delivered, when sent by electronic means, when received by overnight courier, or when mailed by prepaid, certified or registered mail, return receipt requested, addressed to the other party at its address set forth on the Quote or to such other address that the receiving party may designate from time to time in accordance with this Section 25.

        25.  PUBLIC ANNOUNCEMENTS. Unless otherwise stated herein, neither party shall issue a press release or otherwise advertise, make a public statement or disclose to any third-party information pertaining to the relationship arising under this Agreement, the existence or terms of this Agreement, the underlying transactions between MRP and Buyer or agent for Buyer or refer to the other party in relation to this Agreement without the other party’s prior written approval.

        26.  ENTIRE AGREEMENT; ADDITIONAL OR INCONSISTENT TERMS. Subject to Section 32, this Agreement constitutes the sole and entire agreement between the parties hereto relating to the subject matter hereof, and any unincorporated representation, affirmation of fact, course of prior dealings, promise or condition in connection therewith, or usage of the trade, shall not be binding on either party. Terms and conditions set forth which differ from, conflict with or are not included in this Agreement shall not be part of any agreement between MRP and Buyer unless both parties specifically accept such terms and conditions in writing.

        27.  WAIVER. No waiver under this Agreement is effective unless it is in writing and signed by the party waiving its right. Any waiver authorized on one occasion is effective only in that instance and only for the purpose stated and does not operate as a waiver on any future occasion. None of the following constitutes a waiver or estoppel of any right, remedy, power, privilege or condition arising from this Agreement: any failure or delay in exercising any right, remedy, power or privilege or in enforcing any condition under this Agreement; or any act, omission or course of dealing between the parties.

        28.  SURVIVAL. Subject to the limitations and other provisions of this Agreement, the representations and warranties of Buyer contained herein shall survive the expiration or earlier termination of this Agreement for a period of twelve (12) months after such expiration o termination and (b) this Section 29 and Sections 10, 12, 13, 14, 15, 16, 17, 21, 22, 23, 24, 26, and 32 of this Agreement, as well as any other provision that, in order to give proper effect to its intent, should survive such expiration or termination, shall survive the expiration or earlier termination of this Agreement. All other provisions of this Agreement shall not survive the expiration or earlier termination of this Agreement.

        29.  RELATIONSHIP OF PARTIES. Nothing in this Agreement creates any agency, joint venture, partnership or other form of joint enterprise, employment or fiduciary relationship between the parties. Neither party has any express or implied right or authority to assume or create any obligations on behalf of or in the name of the other party or to bind the other party to any contract, agreement or undertaking with any third party.

        30.  HEADINGS. The headings in this Agreement are for reference only and do not affect the interpretation of this Agreement.

        31.  ORDER OF PRECEDENCE. In the event of conflict between the Quote, a written agreement by MRP, and these Terms, the order of priority shall be: (1) the written

agreement by MRP, if only if executed by an MRP Officer, (2) the Quote and (3) these Terms, and only to the extent of the direct conflict. Notwithstanding the foregoing, MRP shall not be bound by, and specifically objects to, any terms, conditions or other provisions, both written and oral, which are different from, in addition to or inconsistent with the provisions of this Agreement which are set forth in any purchase order, receipt, acceptance, confirmation, correspondence or otherwise of, or by, Buyer. Fulfillment of Buyer’s order shall not constitute acceptance of any of Buyer’s terms and conditions and does not serve to modify or amend the terms and conditions contained herein.

        32.  SEVERABILITY. If any part of this Agreement is held to be void, illegal or unenforceable, then it shall be deemed to be severed from this Agreement and the remaining provisions shall continue in full force and effect; provided, however, that if any fundamental term or provision of this Agreement is held to be void, illegal or unenforceable, the remainder of this Agreement shall be unenforceable. Upon a determination that any term or provision is void, illegal or unenforceable, the parties shall negotiate in good faith to modify this Agreement to effect the original intent of the parties as closely as possible in order that the transactions contemplated hereby be consummated as originally contemplated to the greatest extent possible.